Higher Logic

JULY 12, 2018

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. Without these features, it’s difficult to make your marketing automation campaigns shine. Web tracking.

Marketing 205

Marketing Social Media Survey Tools 205

YourMembership

NOVEMBER 15, 2019

Here’s how to give your job board a boost using social media. The post Take your association’s career center to the next level using social media appeared first on YourMembership. Job opportunities are among the most important benefits to your members.

Social Media 150

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WBT Systems

SEPTEMBER 12, 2017

Cannibalization is people’s biggest fear of the hybrid space,” says Jennifer Kush, PCMA’s director of experience marketing. “It Speakers either must be motivated to participate by marketing or “giving back” reasons, or they must be compensated for the additional time and effort. It doesn’t happen. Give attendees a call to action.

Conference 210

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Higher Logic

JUNE 9, 2020

Let’s dig into these deliverability challenges and how to solve them. Exercise caution in handling any email with a COVID-19-related subject line, attachment, or hyperlink, and be wary of social media pleas, texts, or calls related to COVID-19.". 3 Email Deliverability Areas to Watch.

Communications 262

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Blue Sky eLearn

MARCH 21, 2018

Yes, this will probably increase your registration numbers, but how are you getting the word out there? Social Media Marketing – whatever sites you are using for social media should be working to get more people registered for your events!

How To 179

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Reid All About it

JANUARY 4, 2019

How close is your association’s IT leader to his description? MemberSuite provides examples of these metrics and explains how to use them to spot opportunities as well as problem areas that need improvement. Tony Rossell at Marketing General Inc. How to set up Google Analytics. Andy Crestodina, Orbit Media Studios ).

Video 285

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Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. That being said….

Marketing 195

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Higher Logic

MARCH 28, 2019

They told me what products were in style and how to use them. A publicly devoted social media following is not the same thing as an active, engaged, private online community. It guides your marketing efforts with a behavior-based understanding of how your customers engage with your brand and products online.

How To 214

How To Tools Products Software 214

Higher Logic

FEBRUARY 20, 2018

How to Tackle It. Make a plan on how to deal with significant changes quickly. Create a dedicated resource hub in your private member community with educational documents, webinars, and videos to help members understand how new technology and industry trends impact them. How to Tackle It. How to Tackle It.

How To 221

How To Technology Industry Resources 221

Nimble AMS

JULY 22, 2022

According to the Community Brands 2022 Association Trends Study , there’s currently a disconnect between how members and association professionals perceive content is being personalized. Why your association needs to develop a content marketing model. Free or ungated content. Learn more.

Content 120

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Reid All About it

APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. How to have a successful virtual happy hour—priorities, right? How to Go Virtual (While Still Creating an Engaging Experience). Get to see, experience, and learn how to improve conferences, be they online or offline.

North Carolina 74

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Association Success

OCTOBER 8, 2020

Have you ever wondered how to get those coveted “As Seen On” logos for major publications and shows? Well, I’m going to tell you to get that kind of publicity without having to hire a PR consultant or marketing agency. You usually don’t need to learn SEO or any crazy marketing. How to get started.

How To 148

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Association Analytics

OCTOBER 10, 2022

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. How are you tracking success?

Marketing 169

Marketing Tools Examples Content 169

NXUnite

MAY 30, 2024

Launch a strategic marketing campaign. With benefits and concerns for donors in mind, develop a multi-channel marketing campaign to promote non-cash giving. Plan to create content for all the channels your audience prefers, including email, social media, text messages, or direct mail.

How To 130

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Higher Logic

OCTOBER 10, 2019

Look for the most common data sources on your customers, like: Email : Opens, clicks and conversion rates in your marketing team’s automated email campaigns convey intention or interest. Social media : Brand mentions on social media help you understand customer sentiment. Review Current Events.

How To 189

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Reid All About it

AUGUST 16, 2024

They describe tactics for delivering a memorable and enjoyable online conference experience , including how to hold on to attendees’ attention, minimize virtual fatigue, facilitate connections, and please sponsors. A few months ago, a website firm serving the association market went out of business and left their association clients adrift.

America 262

America Content Social Media Strategy 262

EventMobi: Association Events

SEPTEMBER 28, 2023

In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. No matter what type it is, your membership directory makes it easy for members to find others’ contact info, like phone numbers, email addresses, or social media accounts.

Directory 147

Directory Organization How To Kansas City 147

Higher Logic

AUGUST 8, 2019

Community is such an integral part of how our own company runs that we sometimes forget other companies’ customers don’t have access to the same resources ours do (like HUG , our online customer community). Sally starts telling them about how this happened to her at her last company, and how she used your product to turn the situation around.

Team 174

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Reid All About it

JUNE 25, 2021

Dana Freker Doody at Trade Show News Network suggests how to solve their biggest gripe: not enough real engagement with show attendees. Amanda Milligan, Content Marketing Institute ). What is your click-to-open rate and how do you improve it? .* – DEI Practitioners Social Hour: Why Is It So Hard to Talk About Race?

LMS 361

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AMR Management Services

SEPTEMBER 6, 2023

When it comes to association digital marketing, your website is the glue that holds your strategy together. While your organization likely already leverages digital marketing assets such as email and social media, your website is the hub where you house important information aimed at current and potential members and sponsors.

Marketing 83

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Association Success

OCTOBER 19, 2020

Make sure your photo is the same across your other social media profiles and website, and make sure you include all critical links in your profile. If you have any experience writing content marketing, you’ll feel right at home with Quora and Reddit. What you do, and what your association does, should be clear.

How To 147

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Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. The future of work. Virtual exhibitors/sponsors. DE&I in action.

Recruitment 370

Recruitment Recruiting Certificate Tips 370

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Chapters should offer plenty of member-organized social meetups, not just education programs. Event marketing. Humans… so persuadable! Mentoring programs. 1 CAE credit.

Social Media 256

Social Media DC Strategy Education 256

Nimble AMS

MAY 16, 2024

Has your organization used Artificial Intelligence (AI) to do basic marketing tasks? If not, it might be time to consider leveraging AI to improve your member marketing strategy. Read our blog to learn helpful tips to get started using AI in your association’s member marketing. What is member marketing?

Marketing 81

Marketing How To Discount Tips 81

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Here’s how to organize and execute your campaign in 9 simple steps! Step 7: Market, market, market!

How To 130

How To Discount Social Media Software 130

Higher Logic

MAY 29, 2020

How to Align with Your Board and Executive Team's Priorities. Objection 2: Social Media. Example: “It would be much easier to create a social media group. Sure, social media platforms have a large and ready audience, but there are perils to building your home on someone else's land.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. When Virtual Meets In-Person: How to Run a Successful Hybrid Event. How to Hybrid.

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Reid All About it

NOVEMBER 29, 2019

Dan Hickey at DelCor Technology Solutions explains how to avoid application sprawl by taking a strategic approach to Office 365. ” When they accept your invitation how are you greeting them at the door, helping them assimilate, introducing them to the resources and amenities of your “home”? Demystifying Event Marketing.

West Virginia 360

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Association Success

OCTOBER 8, 2020

From social media to email marketing, webinars to live streaming, technology has created countless ways to connect with your audience. The post How to embrace change so your association can reach more people appeared first on AssociationSuccess.org. Leverage technology to reach a wider audience . Download it now.

How To 148

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Reid All About it

FEBRUARY 23, 2018

The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. Learn why and how to get your organization’s staff and board engaged in your program. The Business Impact of Marketing Automation on Event Registrations.

DC 79

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Higher Logic

MAY 20, 2020

Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization. Check out the Ultimate Guide to Marketing Automation, available below. We're doing weekly events, all about fostering deeper connections between you and your members.

Revenue 296

Revenue Learning Management System eBook Member Engagement 296

Higher Logic

JANUARY 6, 2018

Sure, there are plenty of other marketing platforms to choose from and lots of other ways to generate sales for your products or services. But c’mon – the social media giant has billions of users from around the world playing on it every day and more than 70 million small businesses owners like me have our own pages.

Social Media 201

Social Media Revenue Course Tools 201

Higher Logic

SEPTEMBER 21, 2017

There’s so much that Terms of Use can cover that, even after 10 years in the online community business, we still see discussions from clients about the intricacies of Terms of Use and how to enforce them. Your one video has now given you a blog, SlideShare, and multiple social media posts with minimal extra effort.

Social Media 189

Social Media Video Software Content 189

CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. That’s because an increasing number of patients are now using the Internet and social media to address their healthcare needs.

Marketing 64

Marketing How To Social Media Video 64

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 278

Maryland LMS Revenue Strategy 278

Reid All About it

APRIL 19, 2024

Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members. And, unlike social media channels, your association controls the app. Andy Crestodina, Orbit Media 101 ways to make and maintain friendships: real examples from life and listeners. to 3:30 p.m.

Newsletter 256

Newsletter Content Social Media Education 256

Reid All About it

SEPTEMBER 15, 2017

Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. – Advocacy in a Social Media World. Using Marketing Automation to Grow Event Registration. . Using Marketing Automation to Grow Event Registration. Host: American Marketing Association.

Raleigh 204

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