Blue Sky eLearn

SEPTEMBER 10, 2021

That’s why marketing is such a crucial step to the success of your association events. Promoting these special membership events is a multi-step process that could include written invitations, videos, and social media posts. Far and away one of the most effective channels for association event marketing is email.

Email Marketing 283

Email Marketing Marketing Software Content 283

Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

EventMobi: Association Events

JULY 25, 2024

That sounds like a tough nut to crack, but structured workshops could be exactly what you need to make everything “click” for your members, says Liz Lathan, CMP, the cofounder and Chief Marketing Officer of The Community Factory , an event-design firm. In general, Lathan says structured events generate consistent results and discussion.

How To 263

How To Social Media Education Certificate 263

SBI

DECEMBER 17, 2024

Social media is an essential tool for associations to foster vibrant online communities and strengthen connections with their members. Using social platforms effectively, associations can create places where members feel engaged, valued, and connected to a larger mission. Contact us to learn how we can partner.

Social Media 52

Social Media Guidelines Content Video 52

Higher Logic

JULY 12, 2018

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. Without these features, it’s difficult to make your marketing automation campaigns shine. Web tracking.

Marketing 205

Marketing Social Media Survey Tools 205

Reid All About it

NOVEMBER 1, 2024

Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Hmm, that’s what my industry partner clients do.

Revenue 258

Revenue Education Arlington Committee 258

Nimble AMS

DECEMBER 2, 2024

How to celebrate GivingTuesday at your organization Begin celebrating #GivingTuesday at your association by following these six simple steps: 1. Creating a specific hashtag will set your organization’s fundraising campaign apart from other associations, and it can also help your staff keep track of your campaign on social media.

Social Media 100

Social Media Tips United States Technology 100

Reid All About it

OCTOBER 25, 2024

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Host: Channel Market Academy Speakers: Kate Coffey-Bacon, VP Marketing, U.S. Membership survey.

Arlington 252

Arlington Revenue Education Strategy 252

Candid

MARCH 14, 2024

Creating a consistent supply of social media content for a nonprofit is hard. At the Nonprofit Marketing Summit earlier this month, I shared how we do this—from how we rethought why we are on social media and our process for repurposing content (without getting too repetitive).

Social Media 98

Social Media Content How To Video 98

WBT Systems

SEPTEMBER 12, 2017

Cannibalization is people’s biggest fear of the hybrid space,” says Jennifer Kush, PCMA’s director of experience marketing. “It Speakers either must be motivated to participate by marketing or “giving back” reasons, or they must be compensated for the additional time and effort. It doesn’t happen. Give attendees a call to action.

Conference 210

Conference How To LMS Education 210

Higher Logic

JUNE 9, 2020

Let’s dig into these deliverability challenges and how to solve them. Exercise caution in handling any email with a COVID-19-related subject line, attachment, or hyperlink, and be wary of social media pleas, texts, or calls related to COVID-19.". 3 Email Deliverability Areas to Watch.

Communications 262

Communications How To New York Guidelines 262

Nonprofit Marketing Guide

APRIL 21, 2022

Earlier today, we presented a new webinar on the big social media trends that are most important for nonprofit communicators to see and embrace. Across all social media (not just nonprofits), the most engaging type of content is short-form video. Social Media as a Search Engine. Here are those five trends.

Social Media 117

Social Media Newsletter Video Content 117

Nonprofit Marketing Guide

FEBRUARY 8, 2024

“What should I post on social media?” is one of the top questions nonprofit marketers ask. To help answer that question and to see if it lines up with best practices, we asked nonprofit communicators to tell us how often you share different types of content on social media.

Social Media 106

Social Media Content Survey Report 106

SBI

OCTOBER 23, 2024

Boosting Member Retention: How to Keep Your Association Strong By Michelle Moser, Director of Marketing and Communication Member retention is necessary for any successful association. Our team implements and manages member forums, social media groups, and virtual meetings to foster peer-to-peer connections.

How To 52

How To Analysis Social Media Member Engagement 52

Higher Logic

MARCH 28, 2019

They told me what products were in style and how to use them. A publicly devoted social media following is not the same thing as an active, engaged, private online community. It guides your marketing efforts with a behavior-based understanding of how your customers engage with your brand and products online.

How To 214

How To Tools Products Software 214

Reid All About it

JANUARY 4, 2019

How close is your association’s IT leader to his description? MemberSuite provides examples of these metrics and explains how to use them to spot opportunities as well as problem areas that need improvement. Tony Rossell at Marketing General Inc. How to set up Google Analytics. Andy Crestodina, Orbit Media Studios ).

Washington 285

Washington Video Social Media DC 285

MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

Content Marketing Social Media Newsletter 52

Higher Logic

FEBRUARY 20, 2018

How to Tackle It. Make a plan on how to deal with significant changes quickly. Create a dedicated resource hub in your private member community with educational documents, webinars, and videos to help members understand how new technology and industry trends impact them. How to Tackle It. How to Tackle It.

How To 221

How To Technology Resources Guidelines 221

Nonprofit Marketing Guide

FEBRUARY 22, 2023

To be successful on social media, it’s crucial to prioritize… well, being “social”. In fact, if you don’t plan on consistently engaging with your audience, it’s best to stay off social media altogether. For us nonprofit marketers, its remembering that social is a two-way conversation.

Social Media 100

Social Media Content Marketing Strategy 100

Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. That being said….

Marketing 195

Marketing Revenue eBook Software 195

Nimble AMS

JULY 22, 2022

According to the Community Brands 2022 Association Trends Study , there’s currently a disconnect between how members and association professionals perceive content is being personalized. Why your association needs to develop a content marketing model. Free or ungated content. Learn more.

Content 117

Content Marketing How To LMS 117

Association Success

OCTOBER 8, 2020

Have you ever wondered how to get those coveted “As Seen On” logos for major publications and shows? Well, I’m going to tell you to get that kind of publicity without having to hire a PR consultant or marketing agency. You usually don’t need to learn SEO or any crazy marketing. How to get started.

How To 148

How To Social Media Cost Content 148

Reid All About it

APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. How to have a successful virtual happy hour—priorities, right? How to Go Virtual (While Still Creating an Engaging Experience). Get to see, experience, and learn how to improve conferences, be they online or offline.

North Carolina 74

North Carolina Content Montana Revenue 74

NXUnite

MAY 30, 2024

Launch a strategic marketing campaign. With benefits and concerns for donors in mind, develop a multi-channel marketing campaign to promote non-cash giving. Plan to create content for all the channels your audience prefers, including email, social media, text messages, or direct mail.

How To 130

How To Social Media Process millennials 130

Higher Logic

OCTOBER 10, 2019

Look for the most common data sources on your customers, like: Email : Opens, clicks and conversion rates in your marketing team’s automated email campaigns convey intention or interest. Social media : Brand mentions on social media help you understand customer sentiment. Review Current Events.

How To 189

How To Products Review eBook 189

EventMobi: Association Events

SEPTEMBER 28, 2023

In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. No matter what type it is, your membership directory makes it easy for members to find others’ contact info, like phone numbers, email addresses, or social media accounts.

Directory 147

Directory Organization How To Social Media 147

Reid All About it

AUGUST 16, 2024

They describe tactics for delivering a memorable and enjoyable online conference experience , including how to hold on to attendees’ attention, minimize virtual fatigue, facilitate connections, and please sponsors. A few months ago, a website firm serving the association market went out of business and left their association clients adrift.

America 264

America Strategy Content Social Media 264

Association Analytics

OCTOBER 10, 2022

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. How are you tracking success?

Marketing 169

Marketing Examples Tools Content 169

Higher Logic

AUGUST 8, 2019

Community is such an integral part of how our own company runs that we sometimes forget other companies’ customers don’t have access to the same resources ours do (like HUG , our online customer community). Sally starts telling them about how this happened to her at her last company, and how she used your product to turn the situation around.

Team 174

Team How To Hawaii Resources 174

Nimble AMS

DECEMBER 6, 2024

Keep reading for the latest Association Trends and Salesforce research to guide your organization in 2025 on how to leverage AI to meet your members evolving expectations. Ready to learn more about how to practically apply Artificial Intelligence at your association? Our blog is here to help!

millennials 109

millennials Tools Technology Social Media 109

Association Success

OCTOBER 19, 2020

Make sure your photo is the same across your other social media profiles and website, and make sure you include all critical links in your profile. If you have any experience writing content marketing, you’ll feel right at home with Quora and Reddit. What you do, and what your association does, should be clear.

How To 147

How To Content Social Media Maine 147

Nonprofit Marketing Guide

FEBRUARY 28, 2023

It’s hard coming up with things to talk about on social media or in your newsletter. Every month we share blog, social media, and newsletter ideas your nonprofit can use to produce new content. You could post a cute animal video on social or send a special email. We can help though! are favorites.

Social Media 93

Social Media Newsletter Oakland Tips 93

Reid All About it

JUNE 25, 2021

Dana Freker Doody at Trade Show News Network suggests how to solve their biggest gripe: not enough real engagement with show attendees. Amanda Milligan, Content Marketing Institute ). What is your click-to-open rate and how do you improve it? .* – DEI Practitioners Social Hour: Why Is It So Hard to Talk About Race?

LMS 361

LMS Revenue Tips Strategy 361

Nonprofit Marketing Guide

AUGUST 18, 2021

If you have just gotten into to the wild world of nonprofit marketing, check out the resources below to get you started off on the right foot. (If Quick and Dirty Marketing Plans. The First 100 Days of Your New Nonprofit Marketing Job. How to navigate your new environment. How to get to know the people you’ll work with.

Resources 124

Resources Marketing Library Social Media 124

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Here’s how to organize and execute your campaign in 9 simple steps! Step 7: Market, market, market!

How To 130

How To Discount Social Media Software 130

CMA Solutions

FEBRUARY 21, 2025

Every day, your audience is bombarded with marketing messages. At CMA, weve seen firsthand the impact that cause-driven marketing can have on engagement, retention and long-term brand advocacy. The Data Speaks: Why Purpose-Driven Marketing Works Cause marketing isnt just a feel-good strategy.

Marketing 40

Marketing millennials Strategy Social Media 40