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Learn how to create the ultimate nonprofit video marketingstrategy with our guide, as well as getting inspired with the five best nonprofit videos we've seen.
Digital marketing if key for your nonprofit to get others to hear about your mission and goals. In this guide you'll learn everything A-Z about nonprofit digital marketingstrategies and how to build your own.
There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try.
Only a few have integrated AI into their operations, primarily in marketing and communications. More on AI and how it can improve trade show floor results. GrowthZone explains how to drive members to your community platform. Per the report, most associations are in the discovery or planning phase of AI adoption. CAE credit.
They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences.
Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. Video marketing. Sponsorships. Association media.
Online learning strategy. D2L explains what you need to know to build and implement an effective online learning strategy , including vision and purpose, necessary resources and expertise, success criteria, communication plan, and assessment. Content marketingstrategy. More info/register. More info/register.
They explain how to extend the life of your webinars while expanding your associations educational portfolio. The Nonprofit Marketing Summit Join us to uncover the core principles that have driven nonprofit success for decades, and dive into the latest innovative technologies to equip your organization with the tools to thrive in 2025.
Clowder explains how to improve new member onboarding with your association’s membership app. They suggest five mobile onboarding strategies that offer new members a convenient, personalized onboarding experience. They describe how to extend the life of your webinars while expanding your associations educational portfolio.
Here’s How to Write a Marketing Plan for Your Association If you’re new to writing marketing plans, or new to working at an association, this tip sheet is for you. Association Marketing Plan Basics provides an overview of these five components of a great association marketing plan (including examples!):
When was the last time your association evaluated its pricing strategy? Continue reading to discover how to conduct routine pricing reviews at your association, create a pricing committee, and successfully leverage a pricing strategy at your organization. Why are regular pricing reviews essential? Here are four key factors: 1.
MGIs 2025 Membership Marketing Benchmarking Survey is closing next Friday. Online learning strategy. D2L describes how to design and implement an effective online learning strategy , including its vision and purpose, necessary resources and expertise, success criteria, communication plan, and assessment. Career centers.
This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. They provide helpful tips for creating a 12-month training strategy so each volunteer receives the right amount of learning at their moment of need.
This often overlooked and sometimes under-appreciated department uses data to drive strategy, best practices to guide training, and technology to hack success. Matt Cameron, managing partner at Sales Ops Central, wrote an excellent guide on how to build a sales ops unit for fast growing companies. Sales Ops: Table of Contents.
Speaker: Amanda Davis, Chief Experience Officer and Liam O'Malley, VP of Association Solutions
Does that mean your current LMS strategy is in need of a refresh? There are many complex decision-making processes within your learning & development strategy and LMS lifecycle management, including: Selection. Effective marketing & monetization. Implementation. Integration. And even more!
There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try.
We’ll cover the core elements of a successful long-term strategy and walk through top tips to boost your association’s member engagement , keep you motivated, and empower you to achieve your goals. Consultants can provide the focused work and expertise needed to strengthen your strategy. Your association is no different.
Explore effective strategies and tips to attract and retain supporters. Learn how to build relationships, leverage online tools and craft compelling campaigns to boost your fundraising efforts. Struggling to find donors for your nonprofit?
Billhighway describes nine strategies for recruiting chapter leaders that reduce the stress of leadership roles, offer more fulfilling volunteer experiences, and rejuvenate your chapters. Small-staff membership marketing. Host: Channel Market Academy Speakers: Kate Coffey-Bacon, VP Marketing, U.S. Spooky sponsorships.
Organizations need to ensure that their brand is experienced as intended if they want to have an influence on the global market and increase overall satisfaction. Localizing your content will show your commitment to improving company culture, and how much you genuinely value your customers, employees, and their experiences.
Impexium dives deep into proven strategies for membership renewals. The latest research report from Halmyre Strategies describes emerging challenges as a new generation enters the workforce : burnout, retention, customer demands, declining value of credentials, and changing roles. Membership renewals. Next-gen workplace challenges.
Mobile engagement strategy. Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Content marketing. Content marketing. Coincidence? Committee management. Fri 11/1 at 1 p.m.
That’s why marketing is such a crucial step to the success of your association events. Far and away one of the most effective channels for association event marketing is email. However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies.
Well cover the core elements of a successful long-term strategy and walk through top tips to boost your associations member engagement , keep you motivated, and empower you to achieve your goals. Consultants can provide the focused work and expertise needed to strengthen your strategy. Your association is no different.
How many of you received training before taking on a committee liaison role? Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Find out by completing the CAOS Content Operations and Strategy Maturity Assessment.
Those people may be sticking around because of a cooling job market, but it’s not just hard economic numbers that are influencing workers’ decisions. The post How to Lead the New Workforce appeared first on Associations Now. workers said they voluntarily left a job in the past year, a drop from about 43 percent in 2023.
Explore essential strategies and tactics for effective nonprofit content marketing. Learn how to engage supporters and amplify your mission with storytelling and best practices to share with your audience.
Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. It covers strategy, tactics, technology, AI and more in a post, not a download. Content strategy. Membership meetups.
That sounds like a tough nut to crack, but structured workshops could be exactly what you need to make everything “click” for your members, says Liz Lathan, CMP, the cofounder and Chief Marketing Officer of The Community Factory , an event-design firm. One strategy that could help break the ice? The name needs to be big,” Lathan says.
Does your Data Drive Results Its an ancient saying – a marketing department is only as good as the data in its CRM. Marketing departments are busy evaluating previous campaigns and finalizing plans to deliver on next years goals, neither of which they can do without well-managed and clean data!
If COVID-19 has caused you to change your email strategy, I have some tips for you to make sure your email domain maintains a good reputation and your emails end up in the right place. Let’s dig into these deliverability challenges and how to solve them. 3 Email Deliverability Areas to Watch.
Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.
Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Susan Schramm, founder of Go to Market Impact LLC.
They explain how these groups work and why your association may want to consider offering them. MemberSuite shares nine strategies for preventing volunteer burnout so you can keep your leaders in office and your pipeline full. Wes Trochlil suggests how to tackle a big data cleanup project —one bite at a time. Volunteer fatigue.
Boosting Member Retention: How to Keep Your Association Strong By Michelle Moser, Director of Marketing and Communication Member retention is necessary for any successful association. SBI’s Solution: We leverage technology and innovative engagement strategies to help you build a strong community—both online and offline.
Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. – How to Personalize 5 Must-Have Email Templates. Meaning is relevance as defined by your target audience. Quick hits.
Dana Freker Doody at Trade Show News Network suggests how to solve their biggest gripe: not enough real engagement with show attendees. Amanda Milligan, Content Marketing Institute ). What is your click-to-open rate and how do you improve it? .* – DEI Practitioners Social Hour: Why Is It So Hard to Talk About Race? Exhibitors.
The meetings department might not be aware of changes happening in the membership department, which will impact registration for the next conferencewhich, by the way, is getting a new website that IT isnt keeping you updated on, which impacts marketing, and on and on.
Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. EST – WEC Grapevine: How We Did It – Digital Event Strategy & Considerations. CAE credits.
Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. 5 Secrets of Email Marketing Geniuses. Workforce Strategy Webinar: Tools You Can Use.
WBT Systems describes nine virtual event strategies that minimize Zoom fatigue. In another article for AMP, Ronn Levine spoke to Gina Joseph, vice president of strategy and partnerships for VentureBeat, about their annual GameBeat Summit in April. How can we develop customized opportunities for our partners? Event experience.
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They describe tactics for delivering a memorable and enjoyable online conference experience , including how to hold on to attendees’ attention, minimize virtual fatigue, facilitate connections, and please sponsors. A few months ago, a website firm serving the association market went out of business and left their association clients adrift.
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