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Leveraging AI for Personalized Member Engagement 

.orgSource

This technology is becoming a game-changer for associations looking to create more meaningful and personalized experiences for their members. Without it, interactions can feel impersonal and drive members away. AI bridges this gap, providing the tools to engage each member individually without straining internal resources.

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11 Elements of a Winning Member Engagement Strategy

Higher Logic

It's difficult not to get discouraged by such speculation when your member engagement is so critical to the success of your association as a whole. Member engagement isn’t an easy, snap-your-fingers kind of thing, but when you have an engaged member base, the work is totally worth it. Most important?

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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

In the association world, member engagement is always a top priority – but it’s not always a successful endeavor. Most associations don’t have an easy way to measure member engagement across all their different systems and touch points.

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Association Brain Food: 10.11.24

Reid All About it

Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. Sherry Budziak at.orgSource talked with Tom Morrison, CEO of the Metal Treating Institute, about how his organization respects tradition while embracing innovation and change.

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Association Brain Food: 2.21.25

Reid All About it

Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. GrowthZone explains how to drive members to your community platform. Online community.

Arlington 258
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Association Brain Food: 4.18.25

Reid All About it

Apti explains how to take a proactive approach to developing online learning programs. Their method anticipates member needs and industry trends, instead of reacting to ideas from SMEs alone. New member engagement study. Contribute to industry research by taking Amanda Kaisers New Member Engagement Study survey.

Strategy 270
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How to Navigate Post-Pandemic Member Engagement

Membersuite

So much has changed over the past year: how we do business, how we work, where we work, how we live, and even what we value. You’re probably already seeing how these societal, workplace and behavioral changes affect member engagement—sometimes for the better and sometimes for the worse.