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Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. GrowthZone explains how to drive members to your community platform. Online community. 1 CAE credit.
For some, it might feel like a continuation of the past three years – learning how to adapt, shift priorities, and engage with members in different ways. Other options to consider are social and community listening. Learn more about how to leverage your virtual community conversations with this on-demand webinar.
They explain how to extend the life of your webinars while expanding your associations educational portfolio. The Nonprofit Marketing Summit Join us to uncover the core principles that have driven nonprofit success for decades, and dive into the latest innovative technologies to equip your organization with the tools to thrive in 2025.
However, most organizations are still exploring where and how to implement AI effectively. How to Prepare for 2025 : Identify High-Impact AI Applications : Start with AI tools that can deliver direct value, such as chatbots for member support, content curation, and predictive analytics.
According to the 2024 edition of MCI’s Association Engagement Index , two-thirds of association members regularly access the content organizations produce. Watch the video to see workshop expert Liz Lathan share her top tips on how to build engaging workshops for association members. “I
In this article, you’ll learn how to set clear goals , pick the right tools, and create a thriving online space your members will love. SocialMedia Groups : Platforms like Facebook or LinkedIn can work for informal communities, but they offer less control over branding and member data. So where do you even start?
It’s also the perfect time to do a socialmedia audit for your nonprofit organization. A socialmedia audit involves reviewing your organization’s complete socialmedia presence, not just analyzing the metrics (to learn about assessing metrics, read my article on creating a socialmedia plan ).
eLearningDOC explains why microlearning is an ideal learning format for busy professionals and how to add it to your associations education portfolio. Snack pack How to ensure your association’s communications cut through the inbox clutter. Liz Willits , Content Phenom How to raise readers, in 35 steps. Microlearning.
In this article, we’ll touch on what a member directory is, how it can help your association, what type of information should you include in a membership directory, how you can create one, and several platform options for you to choose from. A member directory, or member list, is a list of all members of your organization.
Socialmedia is an essential tool for associations to foster vibrant online communities and strengthen connections with their members. Using social platforms effectively, associations can create places where members feel engaged, valued, and connected to a larger mission. Contact us to learn how we can partner.
Although your association might not be meeting in person right now, plenty of organizations are moving their meetings and events online and engaging members in the digital realm. At Fonteva, we know a thing or two about how to keep your association members connected and engaged during this time of physical separation. Let’s jump in! .
Four Ways SocialMedia Can Add Muscle to Your Marketing SocialMedia – love it or loathe it, you cant ignore it! Social is now a vital component of every marketing campaign so lets take a look at four major benefits it can help to deliver. billion people actively use socialmedia.
Find a list of organizations to support in the Helene Response & Rebuild: Western North Carolina Resource Guide. Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. Association media. Sponsorships. Membership value.
Many organizations participate in GivingTuesday to launch end-of-the-year fundraising campaigns. How to celebrate GivingTuesday at your organization Begin celebrating #GivingTuesday at your association by following these six simple steps: 1. #GivingTuesday is a global generosity movement held every Tuesday after Thanksgiving.
Let’s dig into these deliverability challenges and how to solve them. One unfortunate result of COVID-19 is that organizations who have closed, had to do layoffs, or transition to work from home may have many emails addresses which aren’t being checked frequently or at all. 3 Email Deliverability Areas to Watch. Don’t send on the hour.
Developing engaging socialmedia for events is all about connecting with your audience. The Project Management Institute developed a successful socialmedia campaign for its recent conference by giving creative freedom to staff, embracing an informal approach, and providing opportunities for members to participate.
. – Association Automation: Work Smarter (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! 1 CAE credit. More info/register. More info/register. 1 CAE credit.
Creating a socialmedia strategy can feel overwhelming. There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The problem is, this advice is often aimed at organizations with dedicated socialmedia folks, or even teams of them.
We know the value of trade associations – they play a vital role in social and economic dialogue. They bring competing organizations together to protect and promote entire industries, products, services, and workforces. But like other organizations, trade associations are going through a transition period. How to Tackle It.
Earlier today, we presented a new webinar on the big socialmedia trends that are most important for nonprofit communicators to see and embrace. Across all socialmedia (not just nonprofits), the most engaging type of content is short-form video. SocialMedia as a Search Engine. Here are those five trends.
Creating a consistent supply of socialmedia content for a nonprofit is hard. At the Nonprofit Marketing Summit earlier this month, I shared how we do this—from how we rethought why we are on socialmedia and our process for repurposing content (without getting too repetitive).
Boosting Member Retention: How to Keep Your Association Strong By Michelle Moser, Director of Marketing and Communication Member retention is necessary for any successful association. By delivering well-organized and engaging experiences, we help associations create events that keep members returning year after year.
Every membership organization has members who go above and beyond. . They’re the people who show up early to every panel, share every socialmedia post and bring something extra to the table. But as much as you might appreciate your organization’s super users, it’s not always clear how to bring them into your overall strategy.
This GivingTuesday, you may want to try something a little different as part of your socialmedia strategy : Consider socialmedia sharing and engagement as a form of generosity. By doing this, you’re encouraging your followers to amplify your organization and cause to reach a broader audience. Here’s the catch.
How can you continue to attract new members to your organization? Just think: Every year, members leave your organization – they retire, change jobs or professions, go out of business, lose their professional development budget, or just leave for unknown reasons. And what tactics will you use to achieve your recruitment goals?
“What should I post on socialmedia?” To help answer that question and to see if it lines up with best practices, we asked nonprofit communicators to tell us how often you share different types of content on socialmedia. Does this content align with what socialmedia users want?
Keep reading for the latest Association Trends and Salesforce research to guide your organization in 2025 on how to leverage AI to meet your members evolving expectations. Ready to learn more about how to practically apply Artificial Intelligence at your association? Our blog is here to help! Register now.
To be successful on socialmedia, it’s crucial to prioritize… well, being “social”. In fact, if you don’t plan on consistently engaging with your audience, it’s best to stay off socialmedia altogether. By being social, you can create a sense of community and build a loyal following.
How close is your association’s IT leader to his description? MemberSuite provides examples of these metrics and explains how to use them to spot opportunities as well as problem areas that need improvement. How to set up Google Analytics. Andy Crestodina, Orbit Media Studios ). How long should my video be?
How to have a successful virtual happy hour—priorities, right? How to Go Virtual (While Still Creating an Engaging Experience). Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.
If you run into these concerns, reassure donors that your organization will convert their gifts to cash immediately to preserve their value. Let them know that your non-cash giving platform streamlines the giving process for both stock and cryptocurrency donations, allowing your organization to receive donations as quickly as possible.
How to Align with Your Board and Executive Team's Priorities. Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. Organize volunteering opportunities. How community helps: Appeal to the next generation of members with a modern community experience.
Socialmedia : Brand mentions on socialmedia help you understand customer sentiment. Has your point of contact changed positions within the organization? Website : Landing page submissions, preference management (opt in/opt out) show you where your customer is interested enough to share their information.
As I dug into the advice, I couldn’t help but reflect on the way I engage with nonprofit socialmedia: Is the use of humor and short-form video crucial for brands to grab my attention? Experts say that Gen Z: Wants to see impact through storytelling, primarily through socialmedia videos.
It is no longer a foregone conclusion that organizations, associations, employers, or individuals are happy solely with courses and training from traditional higher-level and training institutions. Associations and other professional training organizations are uniquely poised to lead change in education programs of the future.
Here are some tips for creating member onboarding emails that make new members feel connected with your organization and set the stage for a relationship that will last for years to come: Start simply. Be sure to give them instructions about how to log in and how to set up user profiles. Invite them to join in.
It’s easy to get your organization started in using it, and it’s easy to stay consistent in both spaces. Your profile affects how others perceive you in both of these communities. Make sure your photo is the same across your other socialmedia profiles and website, and make sure you include all critical links in your profile.
When it joined the Silicon Valley tech scene in 1998, Google was a modest startup that aimed to “ organize the world’s information and make it universally accessible.” From new technologies to social movements, associations face the monumental challenge of improving their processes to keep pace with the times. . Download it now.
Dana Freker Doody at Trade Show News Network suggests how to solve their biggest gripe: not enough real engagement with show attendees. Join fellow association colleagues and Mariama Boney, LMSW, CAE as we explore options around introducing a race equity framework to your organization. Exhibitors. Virtual conference pricing.
If you run a membership organization, you know how important it is to engage and retain your members. After all, members are the lifeblood of your organization: they support your organization’s mission, attend events, and form your community! How Do I Create a Membership Drive? What is a Membership Drive?
Your organization does much to advocate for industry issues—petitioning local and federal level politicians to generate support for association-backed programs. Read our blog to discover how to advance your advocacy program’s efforts and better engage your member advocates online. Leverage your online community. Download now
In recent years, thousands of entrepreneurs and for- and non-profit organizations started online learning businesses. In organizing two Ven-Cons , 501Works has demonstrated their commitment to improving association and AMS partner relationships. LMS selection. The learning management system (LMS) market has exploded in response.
It’s ironic: Despite having many more ways to communicate with their constituencies today—through socialmedia, email, webinars, Zoom, and in-person events—many nonprofits still struggle to reach a broad audience. They still rely on external media outlets to help get the word out about their work and raise their profile.
We have ideas for newsletters, socialmedia, blog posts, and more. Or acknowledge more than just employees today by showering kind words on those that help your organization in some way. You could post a cute animal video on social or send a special email. Dispel myths or rumors about your cause or organization.
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