Associations Now

APRIL 4, 2025

That meant AAMFT had to change its approach to recruitment. The post How to Lead on Workforce Development appeared first on Associations Now. According to a 2022 survey, AAMFT found that 61 percent of people in the field under 40 pursued it while an undergraduate, unlike older practitioners who entered the field after college.

How To

Reid All About it

OCTOBER 11, 2024

Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. Sherry Budziak at.orgSource talked with Tom Morrison, CEO of the Metal Treating Institute, about how his organization respects tradition while embracing innovation and change.

North Carolina

Reid All About it

NOVEMBER 15, 2024

eLearningDOC explains why microlearning is an ideal learning format for busy professionals and how to add it to your association’s education portfolio. – Advocacy Program Learn how to leverage grassroots advocacy to amplify your organization’s voice, advance your priorities, and create lasting positive change.

Certificate

Reid All About it

AUGUST 8, 2025

TopClass LMS explains how to extend attendee engagement beyond the closing keynotes with post-conference learning programs that boost ROI, strengthen loyalty, and create new revenue streams. See how your association measures up against others and what’s working for your peers. Finding your footing. Tue 8/12 at 12 p.m. 1 CAE credit.

Los Angeles

Reid All About it

MAY 9, 2025

Recruiting awards judges. OpenWater shares proven strategies for recruiting judges for an association awards program , even if members say theyre too busy. Their step-by-step guide explains how to find qualified volunteers, secure their commitment, and make things easier for you next year. More info/register (ASAE members only).

Certificate

Reid All About it

NOVEMBER 8, 2024

Financial Times How to take charge of your professional development: advice for every stage of your career. Learn how to become a master at remembering names to get more out of the wonderful experience of networking at business events. Learn how to create great-looking visuals using free online tools like Canva and Pixelbay.

Certificate

Reid All About it

APRIL 4, 2025

OpenWater describes how to give award winners more publicity by sharing their stories and lessons learned beyond your awards gala audience. Member recruitment. YourMembership describes 13 tactics used by small-staff associations to attract and recruit new members. How did AI learn them? Save $50 with promo code BRAINFOOD.

Revenue

Reid All About it

JANUARY 17, 2025

Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership.

Education

Reid All About it

FEBRUARY 21, 2025

Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. GrowthZone explains how to drive members to your community platform. Online community.

Arlington

Reid All About it

FEBRUARY 28, 2025

TopClass LMS describes how your association can support and enhance corporate workforce development initiatives through learning portals, skills training, credentialing programs, career pathways, and moreand suggests several reasons to prioritize these efforts. Member recruitment. Repurposing webinars. Devils advocate.

DC

Associations Now

APRIL 22, 2025

A new survey finds that associations see a strong correlation between their educational programs and member recruitment and retention, but are struggling to determine how to upgrade those programs. How to achieve that growth, however, is an open question. But Marcinkus said theres some uncertainty about what role AI might play.

Report

Ungated

MAY 8, 2025

Conference sessions on strategic planning, recruiting board members, and civility in associations were among the topics on the agenda.

Education

CMA Solutions

DECEMBER 23, 2024

So, fostering a strong community is key to member recruitment and retention. This personalization boosts engagement and strengthens members connection to your association. Community Building and Networking People join associations to connect with like-minded professionals. A tech association could host monthly virtual meetups.

How To

Association Success

SEPTEMBER 20, 2018

How to give new members a golden first experience and learn from their feedback. Remember the first time you went to an association event and how that felt? Remind them how much it costs to recruit a new member versus retain one. Nerve wracking for most!

Member Engagement

Reid All About it

NOVEMBER 1, 2024

Hear about the hidden ingredient your core message is probably missing (hint: it’s not what you think), three essential elements that make your message irresistible and how to bake them in from the start, where persuasive message design fits in your organization’s ecosystem, and how to make a bulletproof case for it.

Revenue

Ewald in Practice

JANUARY 15, 2025

An attorney can help you advise you in setting up sponsorship agreements, including how to categorize income. Many of us face the challenge of attracting/recruiting good volunteers. If the sponsor is agreeing to share a portion of revenue, that is a classic UBIT situation.

Proposal

Blue Avocado

JUNE 10, 2025

While some organizations have benefited from increased flexible funding and adapted to more efficient virtual work models, others continue to grapple with financial instability, increased demand for services, and difficulties in volunteer recruitment and staff retention. ” — once again, nonprofit leaders came through!

DC

Reid All About it

DECEMBER 6, 2024

Candace Vanderpoel at McKinley Advisors explains what low response rates on member surveys mean and how to improve them. BackPocket Agency explains why you need a content strategy and how to create one. Learn how to set basic goals and develop realistic expectations for success and impact during their time as Treasurer.

Content

Reid All About it

APRIL 18, 2025

Apti explains how to take a proactive approach to developing online learning programs. During the Association Academys Association Artificial Intelligence Certificate Course , youll have hands-on time in class to learn how to use AI tools to create high-quality text, image, video, and other content. New member engagement study.

Strategy

Associations Now

AUGUST 1, 2025

A recent article in the Harvard Business Review highlights how stressful this can be for people who feel they’re not being seen. In “ How to Weigh the Risks of Disclosing a Disability ,” leadership expert Ludmila N.

Committee

Membership Marketing

AUGUST 11, 2025

We can all speculate about the potential causes behind these declining membership numbers, but more importantly, associations might want to consider how to address these possible challenges highlighted by the data by exploring some supplemental membership strategies.

Survey

Reid All About it

NOVEMBER 22, 2024

GrowthZone explains how to engage members with the five pillars of communities : direction and desired outcome, shared responsibility, personal value, progress awareness, and an ongoing ecosystem. Learn how to move beyond the symbolic photo opportunities and create relationships that deliver real value to members. CAE credit. .

Arlington

Protech

FEBRUARY 26, 2025

Before we dive into how to choose the best solution for your association, lets get the basics out of the way. Event management capabilities that help you plan and execute both public recruitment events and exclusive, members-only events. How to Choose a CRM for Associations + 9 Top Providers.

Membership Management

Candid

MARCH 19, 2025

These resources offer data on disparities and tips on how to counter themas fundraisers and as grantmakers. This article lists questions to consider in areas such as hiring and recruitment processes, leadership equity, benefits, and transparency in promotions and pay scales.

Boston

Ewald in Practice

APRIL 15, 2025

At a meeting of association CEOs hosted by Ewald Consulting in March 2025, participants discussed how to shift a board governance from a culture of oversight to one of engagement — so board leaders focus on strategy more than operations.

Tips

ISAE

JUNE 30, 2025

Ironically, The Jetsons of the 1960s Saturday cartoons knew how to connect on all levels. The result is attendees who feel more valued and, in turn, increase their participation and share their experiences with potential new recruits. Connect virtually as well as in-person. Foster a sense of community.

Tips

MemberClicks

NOVEMBER 1, 2024

With clear goals and an understanding of how to reach your audience, content marketing can become a core component of your association’s strategy, supporting both short-term engagement and long-term growth. Content marketing for associations isn’t a one-size-fits-all approach.

Content

MemberClicks

APRIL 22, 2025

In this article, well walk through whattrial membershipsare, the benefits and drawbacks, how to structure them and whether theyre the right move for your association. In trade and professional associations,trial membershipsoften serve as a recruitment tool. What Are Trial Memberships? Heres a closer look at the benefits.

Resources

Membership Marketing

OCTOBER 14, 2024

A frequently asked question by membership professionals is how to calculate membership servicing costs. However, how you answer the question can have profound implications. Here is a real-life story on how NOT to calculate the cost of serving a member.

Cost

Reid All About it

JANUARY 10, 2025

Clowder explains how to improve new member onboarding with your association’s membership app. They describe how to extend the life of your webinars while expanding your associations educational portfolio. YMCareers explains how to become THE career development destination for your members and industry professionals.

Case Study

Reid All About it

JUNE 27, 2025

Jeff Cobb of Tagoras shares a zinger of a quote in a recent post: “It’s a tragic fact that most of us know only how to be taught.” Learn how to use this approach to anticipate change and manage risks, improve decision-making, boost adaptability, uncover opportunities, and build resilience. Learning vs. education. 1 CAE credit.

Video

Blue Avocado

APRIL 8, 2025

My experience has shown that two factors rise above the rest: Having good, clear policies and procedures for board activities (everything from recruiting/onboarding to handling a complaint against the executive director) and; An attitude of abundance. Have that conversation in the recruiting phase of your relationship.

Strategy

Reid All About it

JUNE 6, 2025

1,400+ association execs have completed this course and learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership. They explain how to extend the life of your webinars while expanding your association’s educational portfolio.

Revenue

Reid All About it

JUNE 20, 2025

1,400+ association execs have completed this course and learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership. Hear how to prioritize initiatives based on impact and feasibility. More info/register.

DC

Reid All About it

MARCH 14, 2025

In the second post, they describe how to prepare for data migration creating a plan, cleaning and purging data, implementing data stewardshipand prevent common migration pitfalls. They explain how to deliver the value Gen Zers need by helping them connect with employers, find jobs, jump-start their careers, and make career decisions.

LMS