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How to Develop an Effective Omnichannel Marketing Campaign

ISAE

How to Develop an Effective Omnichannel Marketing Campaign Imagine you’re trying to promote an upcoming conference to your association members. A member of your marketing team suggests focusing your strategy on Instagram as that’s the platform where you typically see the most engagement. Which approach sounds better to you?

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How to Develop an Effective Omnichannel Marketing Campaign

ISAE

How to Develop an Effective Omnichannel Marketing Campaign Imagine you’re trying to promote an upcoming conference to your association members. A member of your marketing team suggests focusing your strategy on Instagram as that’s the platform where you typically see the most engagement. Which approach sounds better to you?

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Major Gaming Convention Considers Leaving Indianapolis Over “Religious Freedom” Bill

Associations Now

Organizers for Gen Con, Indianapolis’ largest convention based on scale and economic impact, have sent a letter to Indiana’s governor, saying they may leave the state out of concern that a recently passed bill will allow private businesses to discriminate against LGBT audiences for religious reasons. The bill was sent to Gov.

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Choose Non-Traditional Venues to Spark Creativity

Associations Now

Fortunately, downtown Indianapolis is overflowing with the type of venues that will spark inspiration and create lasting impressions. Here are two unique spots to consider for your next event: Indianapolis Artsgarden. In 2018, the NFL Players Association hosted an event during the NFL Scouting Combine in Indianapolis.

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Embrace ‘Undertourism’ for Your Next Meeting

Associations Now

Destination marketing organizations like Visit Indy understand the need to help deliver on those expectations so that attendees come away with an ‘only-in-that-city’ feeling about their visit.”. The undertourism opportunities in Indianapolis are endless. Meeting-goers will also have no shortage of cultural activities to take part in.

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Fuel Your Meeting Attendees with Modern, Local Cuisine

Associations Now

Meeting planners who underestimate modern cuisine in non-coastal cities like Indianapolis would be making a mistake. Some consider Indianapolis a fly-over city; they don’t expect good food here, but that’s changing,” says Lauren McGraw, event manager for the acclaimed Indianapolis restaurant Bluebeard.

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Match a City’s Perks with Your Attendees’ Interests

Associations Now

The National Federation of State High School Associations (NFHS) hosted its 100th annual meeting in Indianapolis June 28–July 2, 2019, knowing the sports-loving city would welcome the event and offer advantages over other cities. Headquartered in Indianapolis, NFHS is the national leadership organization for high school sports and activities.