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JANUARY 17, 2025

Halmyre explains how associations can address these issues and meet the changing needs of industry professionals. From budgets and attendee expectations to innovative event strategies, well break down the numbers and trends driving the future of in-person and virtual experiences. Team messaging. 1 CAE credit. More info/register.

Education 264

Education Content Tools Strategy 264

Reid All About it

APRIL 11, 2025

Elizabeth Engel of Spark Consulting reminds us of both the negative and positive power of word-of-mouth marketing. Hoffman, FASAE, CAE President of Mariner Management Diane Scheuring, Association Senior Vice President of Membership & Marketing, Hospice and Palliative Nurses Kevin Whorton, President of Whorton Research Wed 4/16 from 9 a.m.

LMS 258

LMS Education Content Software 258

Reid All About it

FEBRUARY 21, 2025

Only a few have integrated AI into their operations, primarily in marketing and communications. Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. Gen Z and events.

Arlington 258

Arlington Education DC Social Media 258

Reid All About it

NOVEMBER 1, 2024

Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals.

Revenue 258

Revenue Education Arlington Committee 258

Higher Logic

MAY 30, 2018

But, taking a few minutes to sit down and truly understand each one can benefit the marketer. They’re friendlier than they seem, and you’re likely going to be hearing a lot more about them in the marketing world. What’s the difference between marketing automation and AI? The marketer creates the rules controlling the automation.

Marketing 114

Marketing eBook System Content 114

Reid All About it

MAY 9, 2025

These programs help employers bridge industry skills gaps and help members acquire and display mastery of new skills and knowledge. MGI offers strategies to increase renewals , based on 40 years of membership marketing experience and over a decade of surveying associations for their membership benchmark report. Membership renewals.

Certificate 213

Certificate DC Strategy Revenue 213

Reid All About it

DECEMBER 6, 2024

Mary Kate Cunningham at ASAE explains what association professionals, volunteer leaders and industry partners need to know about this looming tax reform threat to associations. Content marketing. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. Membership meetups.

Content 213

Content Strategy Education Revenue 213

Reid All About it

APRIL 4, 2025

Its an intriguing list: premium on-demand library, microcredentials, sponsored content collections, exhibitor intelligence reports, data-enriched industry reports, speaker spotlight packages, session remix products, and interactive learning communities. Plus, they provide a 30-day action plan. AI for associations. More info/register.

Revenue 258

Revenue Software Certificate Education 258

Association Analytics

DECEMBER 9, 2024

There’s a consistent desire across the industry to tap more deeply into the data that’s been gathered in the myriad systems at hand, but it’s taking the leap that’s long been teh hardest part. Focus on demographics that serve your mission, industry, or broader societal goals.

Tips 169

Tips Tools Project Survey 169

Reid All About it

JANUARY 22, 2021

Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Join us for our free Marketing Automation & Technology Systems Demo Day event and experience seven in-depth demos from industry partners that are standing by ready to help.

Innovation 370

Innovation Education Communications Strategy 370

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s Whether you are an association executive, business professional, or the parent of a student, there are valuable insights to gain from these leaders about the future of education and work, innovation, crisis management, and community-building. More info/register. 1 CMP credit.

Montana 362

Montana Revenue Case Study Innovation 362

Reid All About it

JUNE 4, 2021

Well, here’s one way to do it, according to WBT Systems: help students and recent graduates learn industry basics and differentiate themselves from the competition with introductory digital badge and credentialing programs. Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board.

Video 367

Video Innovation Content Education 367

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

Higher Logic

JANUARY 27, 2020

Today, we’re recognizing 20 influential people for their work in the online community industry. Our 2020 Community Movers + Shakers are champions of communities, who see the value in the community movement, and we wanted to highlight, honor, and share the work of their creative and innovative minds with the rest of the industry.

Software 317

Software Strategy Industry Social Media 317

Reid All About it

NOVEMBER 15, 2024

Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Host: Planner Protect Speaker: Joan Eisenstodt, Hospitality & Meetings Industry Consultant & Trainer, Principal, Eisenstodt Assocs., Staff committee liaison. Yeah, me neither.

Certificate 264

Certificate Committee Education DC 264

Reid All About it

AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Check out the infographic Gravitate Solutions put together with virtual event data compiled from three industry benchmark reports. Take advantage! Virtual event benchmarking data. Talk about data!

Montana 369

Montana Education Conference Member Engagement 369

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JUNE 18, 2021

The labor shortage America is currently experiencing is the largest issue disrupting supply chains, disrupting every industry and causing every member to rethink how they get the work done. Community experts will be showcasing platforms and sharing their knowledge with the association market. More info/register. More info/register.

LMS 369

LMS Certificate America Committee 369

.orgSource

NOVEMBER 20, 2024

It’s about creating a mindset that embraces innovation, agility, and data-driven strategies. By leveraging data analytics, AI, and personalized marketing, you can create a seamless, highly personalized member experience that drives engagement and satisfaction.

Member Engagement 88

Member Engagement Member Experience Tools Innovation 88

Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. But we can also use third party data—information put out by governments, public organizations and companies and made available to the public—to enhance our knowledge of our market, and our constituency.

Newsletter 370

Newsletter Education Recruitment Recruiting 370

Reid All About it

AUGUST 21, 2020

Association Success is running a survey to benchmark diversity in the association industry. This ten-minute survey will help all of us get a better, bigger picture of just how equitable the association industry is for everyone in it. ExpoChat is a Twitter-based conversation on topics related to the trade show industry.

millennials 307

millennials Montana Education Certificate 307

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JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Ed Salvato, LGBTQ marketing specialist. Quick hits. Four questions to help vet your content ideas.

LMS 361

LMS Revenue Tips Strategy 361

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 281

Maryland LMS Revenue Strategy 281

Event Industry News

MAY 1, 2025

At this years TicketingBusiness Forum Awards 2025, Ten Lifestyle Group walked away with the coveted Product Innovation Award. The Product Innovation award honors products that have uniquely transformed and improved the way ticketing entities do business.

Innovation 59

Innovation Products Technology Industry 59

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SEPTEMBER 13, 2024

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

LMS 270

LMS Revenue Certificate Content 270

Nimble AMS

AUGUST 2, 2023

We can’t wait to meet with thousands of association professionals, attend meaningful sessions, and get inspired to innovate. ASAE 2023 is the premier event for association leaders to network, share knowledge , and grow from industry thought leaders. See firsthand innovative solutions that will help to future-proof your association.

Innovation 124

Innovation Atlanta Georgia Software 124

.orgSource

NOVEMBER 11, 2024

In this blog, we’ll explore why upskilling is critical for associations, the key areas to focus on, and how your organization can start building a learning culture that fosters innovation and growth. Develop data-driven marketing strategies that resonate with different member segments. Why Upskilling is Critical for Associations 1.

Tools 88

Tools Technology Strategy Innovation 88

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OCTOBER 6, 2023

The weekly list of free educational events and resources for the association community… Industry careers website. Once again, I’m asking for good examples of association (or association foundation) websites that feature an industry careers section. This page from SEMI about the semiconductor industry is an example of what I mean.

Revenue 264

Revenue Certificate Education Tools 264

Reid All About it

SEPTEMBER 29, 2023

Does your association have a career section for people curious about entering your industry or profession? I love this page from SEMI about the semiconductor industry. Marketing to younger generations. Hear from AWS experts, customers, and startups who are innovating with data and generative AI today. CAE credit.

Revenue 281

Revenue Education Innovation Strategy 281

Reid All About it

MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. The Online News Association is turning their conference into a virtual “ global journalism innovation festival.” Guest: Alex Plaxen, Nifty Method Marketing & Events.

San Diego 259

San Diego Strategy Conference eBook 259

Associations Now

OCTOBER 22, 2024

“Every new director is expected to demonstrate some level of fluency around technology, but most importantly the impact that technology may have on the strategy, business model, workforce, and overall industry,” van der Oord said. If the CEO isn’t able to convey the digital strategy, then succession planning becomes really important.”

Report 107

Report Technology Leadership Strategy 107

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JULY 5, 2024

He’s inviting association podcasters to share their latest episodes there and you to share episodes you recommend for association professionals and industry partners. Small-staff membership marketing. Ann Gynn at Content Marketing Institute explains how to deliver curated content to your audience. Board development.

Strategy 270

Strategy Education Content Tips 270

Spark Consulting

FEBRUARY 12, 2025

Are they from different industry segments? So what we discussed as a solution was to find what’s common among the individual members that’s not among the members that join as a group. Are their companies smaller? Are they in a different career stage?

Recruitment 221

Recruitment Recruiting Price Cost 221

Event Industry News

APRIL 2, 2025

Strata strengthens leadership to drive integrated proposition and expansion Appointment underscores Stratas commitment to innovation and transformation Follows recent acquisitions reinforcing Stratas market leadership in brand Strata, the award-winning brand experience agency, has appointed John Farrell as its new non-executive Chairman, marking a (..)

Industry 59

Industry Leadership Innovation Marketing 59

Reid All About it

OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. It’s been a while since collards have graced our table, but cooler weather means more greens at the farmers market. Speakers will dive into how marketers can use AI to improve workflows, creativity, events, and campaigns. Sorry, soapbox topic.

Revenue 281

Revenue Austin Education Tools 281

Event Industry News

MARCH 18, 2025

Braindate, the leading event networking technology that transforms connections into knowledge-sharing conversations, announced today it has been named to Fast Companys prestigious list of the Worlds Most Innovative Companies for 2025, achieving the top 10 in the Events, Concerts, and Live Experiences category.

Innovation 52

Innovation Technology Industry Products 52

Association Analytics

APRIL 26, 2023

The stars aligning this time were no different, which is what led two industry veterans, Rob Wenger and Conor Sibley , to join me and the rockstar A2 leadership team. A2 is the industry leader when it comes to market share, data and analytics. Tada – another star aligned – we had the same vision.

Nashville 319

Nashville Atlanta Team Technology 319

Reid All About it

SEPTEMBER 20, 2024

Whether you work for an association or industry partner, please make the time to understand the implications of this bill and the actions you can take to help defeat it. TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners.

LMS 264

LMS Revenue Certificate Content 264