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Brew NewHampshire, a nonprofit with both industry and state support, hopes to draw more attention to its fast-growing craft beer industry—and perhaps sell a few more bottles in the process. Something’s brewing in the Granite State, but could a stronger marketing approach get things really hopping?
But, as economic and technological changes increase the demand for new skills and knowledge, colleges and universities see a market need and they want in. Meet the new professional development competition for associations: higher education. “If Coming to an industry near you: higher education bootcamps.
Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.
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After reading about FastCompany’s Top 50 innovators, Lori captured 4 things that membership organizations could learn from the World’s 50 Most Innovative Companies: Walk the talk (#1 Apple) Play the long game (#4 Amazon) Relentlessly reinvent (#12 Southern NewHampshire University) Make yourself useful(#30 LinkedIn).
Two decades ago, the videogame industry responded to a threat of federal regulation by launching a trade group and introducing its own voluntary MPAA-style ratings system for games. Longest average time spent on page: NewHampshire Looks to Kick-Start Craft Beers With Marketing Nonprofit , by Ernie Smith, January 23.
It should also be noted that the list reflects my interests: associations, events, travel, tech, government, education, social media, communications, marketing, public relations, and jobs. Other states with strong representation include California (16), New York (6), Pennsylvania (5), Florida (4), and Texas (4). Marketing Strategist.
When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.
Rather than taking cybersecurity threats lying down, the Securities Industry and Financial Markets Association has been holding simulations so that the industry knows what to do when a real attack takes place. And it was just one way to help remind both the federal government and the industry of the dangers the sector faces.
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