Reid All About it

JANUARY 17, 2025

Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership.

Education 264

Education Content Tools Strategy 264

Wild Apricot

DECEMBER 21, 2017

The composition, hierarchy, and primary role of sales ops may differ across industries and even across similar businesses of diverse sizes, but many of today’s sales ops leaders perform a standard core set of functions. Salesforce Recruitment, Onboarding and Training. Recruit, on board, and train sales staff. Operations.

How To 404

How To Process Tools Software 404

Reid All About it

FEBRUARY 21, 2025

Only a few have integrated AI into their operations, primarily in marketing and communications. Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. Gen Z and events.

Arlington 258

Arlington Education DC Social Media 258

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. If you’re seeing lots of movement in your industry—members losing jobs, employers hiring for new positions—consider hosting a virtual job fair. The future of work. Virtual job fairs. 1 CAE credit.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Reid All About it

DECEMBER 6, 2024

Mary Kate Cunningham at ASAE explains what association professionals, volunteer leaders and industry partners need to know about this looming tax reform threat to associations. Content marketing. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. Membership meetups.

Content 213

Content Strategy Revenue Education 213

Reid All About it

FEBRUARY 28, 2025

Member recruitment. The Nonprofit Marketing Summit Join us to uncover the core principles that have driven nonprofit success for decades, and dive into the latest innovative technologies to equip your organization with the tools to thrive in 2025. Can you pinpoint your associations competitive advantage(s)? 1 CAE credit. 1 CAE credit.

DC 258

DC Education Arlington Case Study 258

Reid All About it

NOVEMBER 15, 2024

Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Host: Planner Protect Speaker: Joan Eisenstodt, Hospitality & Meetings Industry Consultant & Trainer, Principal, Eisenstodt Assocs., Staff committee liaison. Yeah, me neither.

Certificate 264

Certificate Committee Education DC 264

Reid All About it

MARCH 12, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. A different kind of event, you’ll find inspiring keynotes coupled with small group workshops led by industry veterans. Dive deeper into the foundational elements of digital marketing success. Host: Fridays@4. CAE credits.

Nashville 370

Nashville LMS Recruiting Recruitment 370

Membership Marketing

DECEMBER 2, 2024

My latest book, The Seven Deadly Sins of Membership Marketing , will be published early next year. Why Another Book on Membership Marketing? Many association executives found my previous book, Membership Recruitment , to be a valuable resource. The answers revealed the problem: Their recruitment budget was minimal.

Marketing 40

Marketing Recruitment Recruiting Review 40

Event Industry News

MAY 23, 2024

Event Industry News | Event Tech Live | Event Sustainability Live Role Overview: We are looking for an experienced Marketing Manager to join our team. You would work closely with our Sales & Marketing […] You would work closely with our Sales & Marketing […]

Marketing 129

Marketing Strategy Team Industry 129

Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Reid All About it

JANUARY 22, 2021

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Marketing Automation & Technology Systems Demo Day. Sponsorships.

Innovation 370

Innovation Education Communications Strategy 370

Reid All About it

APRIL 30, 2021

Learn the structure of a great story, get a template to use over and over for creating speeches, town halls, all-hands meetings, keynotes, state of the industry addresses, investor or client presentations and every other opportunity and situation where you need these skills. Presenter: evolutionary psychology and marketing expert Tim Ash.

Education 354

Education Technology Strategy Revenue 354

Reid All About it

SEPTEMBER 27, 2024

Each episode (25 minutes max) hosted by Carolyn Shomali features association industry professionals discussing an element of association business—culture, sales, partnerships, data, strategy, etc. Member recruitment. YourMembership describes 13 steps small-staff associations should take to attract and recruit new members.

Arlington 281

Arlington DC Washington Revenue 281

MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

Content Marketing Social Media Newsletter 52

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. The seven biggest mistakes in membership recruitment. The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

Reid All About it

JUNE 18, 2021

The labor shortage America is currently experiencing is the largest issue disrupting supply chains, disrupting every industry and causing every member to rethink how they get the work done. Community experts will be showcasing platforms and sharing their knowledge with the association market. More info/register. More info/register.

LMS 369

LMS Certificate America Committee 369

Reid All About it

SEPTEMBER 13, 2024

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

LMS 270

LMS Revenue Certificate Content 270

Reid All About it

NOVEMBER 20, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info/register. 1 CMP credit.

Certificate 370

Certificate System Dallas Recruiting 370

Reid All About it

FEBRUARY 19, 2021

Membership recruitment. I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. Host: American Marketing Association. Quick hits.

Revenue 322

Revenue Leadership Strategy Las Vegas 322

Higher Logic

JANUARY 27, 2020

Today, we’re recognizing 20 influential people for their work in the online community industry. Our 2020 Community Movers + Shakers are champions of communities, who see the value in the community movement, and we wanted to highlight, honor, and share the work of their creative and innovative minds with the rest of the industry.

Software 317

Software Strategy Industry Social Media 317

Reid All About it

AUGUST 21, 2020

Association Success is running a survey to benchmark diversity in the association industry. This ten-minute survey will help all of us get a better, bigger picture of just how equitable the association industry is for everyone in it. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

millennials 307

millennials Montana Education Certificate 307

EventMobi: Association Events

JUNE 19, 2024

Or take a small-scale approach and use your pre-event communications to highlight unusual facts about the location where your next industry conference will take place. This was a great way for participants to break the ice and make new connections with other people in their industry. Second, supercharge the recruitment process.

Strategy 257

Strategy Tips Boston Social Media 257

Potomac Core

APRIL 23, 2019

As Artificial Intelligence , the cloud, and virtual reality take hold , Industries will invest resources in Associations that are equally transformation focused. Despite profitability, Industries are using new technologies to prepare for whatever comes next. Reduces Industry costs. Late Breaking News.

Recruiting 188

Recruiting Recruitment System Revenue 188

Reid All About it

FEBRUARY 12, 2021

This is NOT the time to slow down on your initiatives for the future… That’s what I want for our industry. Presenters: Harneet Singh, Director of Marketing, Preseem. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The Future of the Event Industry: 2021 Outlook.

Revenue 370

Revenue North Carolina Leadership Technology 370

Reid All About it

SEPTEMBER 11, 2020

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Paulina Curto, Senior Marketing Manager at Cvent.

LMS 329

LMS Montana Revenue Recruiting 329

Reid All About it

OCTOBER 9, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). marketing and communication professional. ExpoChat is a Twitter-based conversation on topics related to the trade show industry.

Utah 370

Utah LMS Conference Tips 370

Reid All About it

JUNE 28, 2024

Industry partner trouble. When a website development firm went out of business, several association industry partners jumped to the rescue and helped the firm’s ghosted association clients figure out their options for saving and restoring their sites. The learning management system (LMS) market has exploded in response.

LMS 264

LMS Course Member Engagement Education 264

Ungrated

OCTOBER 26, 2023

The future of the industry depends on hiring young professionals —soon. According to the Foundation for Community Association Research ’s 2021 report, Attracting Talent to the Community Association Management Industry , more than 26% of the nation’s housing stock is part of a community association. Job candidates are not.

Recruitment 93

Recruitment Recruiting Florida California 93

Reid All About it

OCTOBER 27, 2023

In seven minutes, you can help our community learn about association industry trends in membership engagement and retention levels, digital transformation, the adoption of AI, generational priorities, and more. Many associations are putting great emphasis on career websites , so they can help industry employers with workforce development.

LMS 264

LMS Leadership Strategy Recruiting 264

Higher Logic

FEBRUARY 19, 2019

In fact, 46 percent of associations reported that increasing member retention is one of their top membership goals, according to the Membership Marketing Benchmark Report. Step #3: Check How Many Members You Recruited. Still, for most industries, shooting for above 90 percent is a great goal. src="[link].

Recruitment 212

Recruitment Recruiting Class Maine 212

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Ed Salvato, LGBTQ marketing specialist. Quick hits. Four questions to help vet your content ideas.

LMS 361

LMS Revenue Tips Strategy 361

Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Do you need support with membership marketing? Chapter benchmarking. Quick hits.

Certificate 322

Certificate Revenue Technology Communications 322

Reid All About it

SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. More info/register.

Montana 351

Montana Certificate Conference Education 351

Nimble AMS

JULY 22, 2022

This highlights an opportunity for your association to improve your content marketing model and determine the best mix of free, gated, and paid content for your constituents. . Why your association needs to develop a content marketing model. You might consider putting gated content on your career or industry resource pages.

Content 117

Content Marketing How To LMS 117

Reid All About it

FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr. Host: PCMA.

San Diego 370

San Diego Strategy Education Price 370