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JANUARY 17, 2025

Impexium dives deep into proven strategies for membership renewals. The latest research report from Halmyre Strategies describes emerging challenges as a new generation enters the workforce : burnout, retention, customer demands, declining value of credentials, and changing roles. Membership renewals. Team messaging. 1 CAE credit.

Education 264

Education Content Tools Strategy 264

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FEBRUARY 21, 2025

Only a few have integrated AI into their operations, primarily in marketing and communications. Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. Gen Z and events.

Arlington 258

Arlington Education DC Social Media 258

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MAY 9, 2025

These programs help employers bridge industry skills gaps and help members acquire and display mastery of new skills and knowledge. OpenWater shares proven strategies for recruiting judges for an association awards program , even if members say theyre too busy. SEO industry r esearch predicts a decline in organic search traffic.

Certificate 213

Certificate DC Strategy Revenue 213

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APRIL 11, 2025

Nimbles AI success kit includes four useful resources: two 30-minute webinar recordings about AI for associations , plus an introduction to AI for associations and a guide to developing an AI strategy. Elizabeth Engel of Spark Consulting reminds us of both the negative and positive power of word-of-mouth marketing. Member service.

LMS 258

LMS Education Content Software 258

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FEBRUARY 28, 2025

.* From Resumes to Results: Hiring for Real Impact Learn about a competency-based framework to clearly define success in a role and identify what matters in a candidate’s background; an end-to-end hiring strategy to improve job advertising, sourcing, interviews, and final decisions; and common hiring pitfalls to avoid and what to do instead.

DC 258

DC Education Arlington Case Study 258

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NOVEMBER 15, 2024

Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Find out by completing the CAOS Content Operations and Strategy Maturity Assessment. Staff committee liaison. Yeah, me neither. Microlearning. More info/register. 1 CAE credit.

Certificate 264

Certificate Committee Education DC 264

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DECEMBER 6, 2024

Mary Kate Cunningham at ASAE explains what association professionals, volunteer leaders and industry partners need to know about this looming tax reform threat to associations. Content marketing. It covers strategy, tactics, technology, AI and more in a post, not a download. Content strategy. Purchasing decisions.

Content 213

Content Strategy Education Revenue 213

EventMobi: Association Events

JUNE 19, 2024

There are a few tried and true strategies: book top-level speakers, invest in an event app to increase engagement onsite, and provide them with plenty of networking opportunities. This was a great way for participants to break the ice and make new connections with other people in their industry. You’re in luck!

Strategy 257

Strategy Tips Boston Social Media 257

Sequence Consulting

NOVEMBER 26, 2024

We’ll cover the core elements of a successful long-term strategy and walk through top tips to boost your association’s member engagement , keep you motivated, and empower you to achieve your goals. Consultants can provide the focused work and expertise needed to strengthen your strategy. Your association is no different.

Strategy 72

Strategy How To Guidelines Software 72

Association Analytics

DECEMBER 9, 2024

There’s a consistent desire across the industry to tap more deeply into the data that’s been gathered in the myriad systems at hand, but it’s taking the leap that’s long been teh hardest part. This isn’t wrong, but there’s nuance to be added, and tools to enhance how leaders plan and execute strategies.

Tips 169

Tips Tools Project Survey 169

Sequence Consulting

DECEMBER 15, 2024

Well cover the core elements of a successful long-term strategy and walk through top tips to boost your associations member engagement , keep you motivated, and empower you to achieve your goals. Consultants can provide the focused work and expertise needed to strengthen your strategy. Your association is no different.

Strategy 72

Strategy How To Guidelines Software 72

Click

DECEMBER 19, 2024

Does your Data Drive Results Its an ancient saying – a marketing department is only as good as the data in its CRM. Marketing departments are busy evaluating previous campaigns and finalizing plans to deliver on next years goals, neither of which they can do without well-managed and clean data!

Strategy 130

Strategy Marketing Tools System 130

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JULY 2, 2021

MemberSuite shares nine strategies for preventing volunteer burnout so you can keep your leaders in office and your pipeline full. I imagine the suppliers in your industry would say the same things, but why don’t you ask them? Evolve Homecoming: The Big Industry Comeback. Evolve Homecoming: The Big Industry Comeback.

Technology 370

Technology Strategy Education System 370

Wild Apricot

DECEMBER 21, 2017

This often overlooked and sometimes under-appreciated department uses data to drive strategy, best practices to guide training, and technology to hack success. Given the variance of organizational structures even among similarly scaled players in the same industry, pinning down the ideal structure for sales ops is nearly impossible.

How To 403

How To Process Tools Software 403

Event Industry News

MAY 23, 2024

Event Industry News | Event Tech Live | Event Sustainability Live Role Overview: We are looking for an experienced Marketing Manager to join our team. You would work closely with our Sales & Marketing […] You would work closely with our Sales & Marketing […]

Marketing 129

Marketing Strategy Team Industry 129

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MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Susan Schramm, founder of Go to Market Impact LLC.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

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JANUARY 22, 2021

They share ten strategies for motivating members to volunteer and mentally show up for meetings. Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Guest: Paul Gannon, Thoughtcast Media Video Marketing. Virtual volunteer fatigue.

Innovation 370

Innovation Education Communications Strategy 370

Higher Logic

JANUARY 27, 2020

Today, we’re recognizing 20 influential people for their work in the online community industry. Our 2020 Community Movers + Shakers are champions of communities, who see the value in the community movement, and we wanted to highlight, honor, and share the work of their creative and innovative minds with the rest of the industry.

Software 317

Software Strategy Industry Social Media 317

MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

Content Marketing Social Media Newsletter 52

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JULY 10, 2020

Cimatri is inviting associations to participate in their State of IT Security in the Association Industry survey. WBT Systems describes nine virtual event strategies that minimize Zoom fatigue. Fri 7/10 at 12 p.m.* – Contract Strategies for the Evolving Marketplace; Winning Contract Strategies – Tips for Success.

Montana 365

Montana Content Price Strategy 365

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JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Ed Salvato, LGBTQ marketing specialist. Quick hits. This is so me. 1 CAE credit. Host: PCMA.

LMS 361

LMS Revenue Tips Strategy 361

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NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. Powering Engagement with Persona-Led Marketing. 1 CAE credit.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Associations Now

OCTOBER 22, 2024

These technology trends are not just impacting the way we operate, they’re redefining who we are as businesses—our strategies, our business models, how we create value, how we engage customers,” said Friso van der Oord, senior vice president of content at NACD.

Report 107

Report Technology Leadership Strategy 107

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SEPTEMBER 20, 2024

Whether you work for an association or industry partner, please make the time to understand the implications of this bill and the actions you can take to help defeat it. They identify six common mobile engagement strategies and share tactics for implementing them. labor markets won’t meet future workforce needs. Microlearning.

LMS 264

LMS Revenue Certificate Content 264

My Seat at the Bar

JANUARY 6, 2025

Later, I had the opportunity to consider how her innate skill translated into our association strategy environment. Consider some of the following questions and their relevance to strategy if you are Santa. You are, in effect, a professional or industry Santa. This is essential to understanding advocacy strategy.

Strategy 130

Strategy Chicago Miami DC 130

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JUNE 18, 2021

The labor shortage America is currently experiencing is the largest issue disrupting supply chains, disrupting every industry and causing every member to rethink how they get the work done. Community experts will be showcasing platforms and sharing their knowledge with the association market. Kim, Principal of Butterfly Strategies.

LMS 369

LMS Certificate America Committee 369

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OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 281

Maryland LMS Revenue Strategy 281

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SEPTEMBER 27, 2024

Online learning strategy. D2L explains what you need to know to build and implement a strong strategy for your online learning initiatives , including success criteria, communication plan, and much more. Meet and learn from industry trailblazers and thought leaders, gaining actionable insights to elevate your organization.

Arlington 281

Arlington DC Washington Revenue 281

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JULY 17, 2020

Pandemic engagement strategies. MemberSuite identifies five strategies for engaging members during this next phase of the pandemic crisis : content, education, community, volunteering and causes. Tony Rossell, Marketing General, Inc. ). 5 virtual conference pricing strategies. Virtual event sponsorship example.

Montana 341

Montana Revenue Strategy Education 341

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AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Check out the infographic Gravitate Solutions put together with virtual event data compiled from three industry benchmark reports. Sponsorship strategy. Take advantage! Talk about data!

Montana 369

Montana Education Conference Member Engagement 369

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SEPTEMBER 13, 2024

He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19.

LMS 270

LMS Revenue Certificate Content 270

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APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. She’ll be joined by community professionals, industry experts, and global thought leaders to explore a different topic each week.

North Carolina 74

North Carolina Content Montana Revenue 74

Associations Now

FEBRUARY 18, 2025

Your association will need to lean on a nondues strategy for sustained growth. In this article, were going to explore the building blocks of an effective nondues revenue strategy, helping you create and implement your own. Key Components of a Nondues Revenue Strategy 1. 86 percent. Thats a pretty big shift.

Revenue 98

Revenue Strategy Leadership Cost 98

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APRIL 2, 2021

The greater the participation, the richer the data available to you on industry trends regarding workforce models, compensation, and security, so please participate. Mike Murray, Content Marketing Institute ). Hear what works, where to focus your resources, marketing, management, and tracking. Association member communications.

Revenue 335

Revenue Conference Education Resources 335

Association Adviser

OCTOBER 10, 2024

Today, associations are finding it increasingly necessary to optimize their communication strategies. Whether it’s engaging members, attracting new audiences, or maintaining relevance in their industries, associations must leverage effective communications to stay competitive.

Analysis 139

Analysis Communications Strategy Industry 139

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MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. Fri 5/22 at 1 p.m.

Certificate 369

Certificate Revenue Conference North Carolina 369

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JULY 31, 2020

Please consider participating in Marketing General Inc.’s – Event Marketing Strategies for Virtual and Hybrid Events. As virtual and hybrid events become the new normal, examine the best practices for event marketing and engagement strategies. Presenters: Mike Dietrich, Vice President of Marketing at Cvent.

Montana 362

Montana Revenue Case Study Innovation 362