Reid All About it

APRIL 4, 2025

Its an intriguing list: premium on-demand library, microcredentials, sponsored content collections, exhibitor intelligence reports, data-enriched industry reports, speaker spotlight packages, session remix products, and interactive learning communities. Plus, they provide a 30-day action plan. AI for associations. 1 CAE credit.

Revenue 258

Revenue Software Certificate Education 258

Reid All About it

MAY 9, 2025

These programs help employers bridge industry skills gaps and help members acquire and display mastery of new skills and knowledge. MGI offers strategies to increase renewals , based on 40 years of membership marketing experience and over a decade of surveying associations for their membership benchmark report. Membership renewals.

Certificate 213

Certificate DC Strategy Revenue 213

Association Analytics

DECEMBER 9, 2024

There’s a consistent desire across the industry to tap more deeply into the data that’s been gathered in the myriad systems at hand, but it’s taking the leap that’s long been teh hardest part. Focus on demographics that serve your mission, industry, or broader societal goals.

Tips 169

Tips Tools Project Survey 169

Reid All About it

FEBRUARY 7, 2025

Providing effective volunteer training without veering into information overwhelm is tricky, but not when you have Mariner Management & Marketing at your side. Ive got a couple of ideas: industry jump-start courses and early-career microcredentials/digital badges. Microlearning. Coaching volunteer leaders. Employee onboarding.

Chicago 275

Chicago Revenue Education Member Engagement 275

Reid All About it

DECEMBER 6, 2024

Mary Kate Cunningham at ASAE explains what association professionals, volunteer leaders and industry partners need to know about this looming tax reform threat to associations. Content marketing. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. Member surveys.

Content 213

Content Strategy Education Revenue 213

Reid All About it

APRIL 11, 2025

Elizabeth Engel of Spark Consulting reminds us of both the negative and positive power of word-of-mouth marketing. Hoffman, FASAE, CAE President of Mariner Management Diane Scheuring, Association Senior Vice President of Membership & Marketing, Hospice and Palliative Nurses Kevin Whorton, President of Whorton Research Wed 4/16 from 9 a.m.

LMS 258

LMS Education Content Software 258

Reid All About it

NOVEMBER 1, 2024

Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Content marketing.

Revenue 258

Revenue Education Arlington Committee 258

A2Z Events

MARCH 26, 2025

The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.

Strategy 84

Strategy Marketing Social Media Analysis 84

Spark Consulting

MARCH 12, 2025

Which, if you look at data like that from Marketing General’s 2024 Membership Marketing Benchmarking Report above, is low, even for individual membership associations. In their industry, employers are clawing back money for professional development, including association memberships. Download your copy at [link].

Software 150

Software Resources Report Marketing 150

Event Industry News

MAY 6, 2025

I joined Sunbelt Rentals three and a half years ago after retiring as a professional cyclist, a career that saw me represent Team GB in three Olympics, winning two gold medals. From competing in huge events on the world stage to working in partnership with customers to deliver them has been an exciting transition. Over […]

Team 64

Team Industry Products Marketing 64

Wild Apricot

DECEMBER 21, 2017

Sales operations refers to the unit, role, activities and processes within a sales organization that support, enable, and drive front line sales teams to sell better, faster, and more efficiently. Sales ops originally functioned as a small team of number crunchers who executed financial analyses, reporting, and sales forecasting.

How To 403

How To Process Tools Software 403

Spark Consulting

FEBRUARY 12, 2025

Having the entire team as members is better for the member organizations, and administering group memberships is easier for the association. Are they from different industry segments? And the individual memberships cost more and offer fewer benefits. Spot the problem? Are their companies smaller? Are they in a different career stage?

Recruitment 221

Recruitment Recruiting Price Cost 221

Event Industry News

MAY 23, 2024

Event Industry News | Event Tech Live | Event Sustainability Live Role Overview: We are looking for an experienced Marketing Manager to join our team. You would work closely with our Sales & Marketing […] You would work closely with our Sales & Marketing […]

Marketing 129

Marketing Strategy Team Industry 129

Event Industry News

MAY 8, 2025

Nominations are now open for the 2025 miaList, as theMeetings Industry Association(MIA) prepares to celebrate the sectors finest talent, continuing a proud tradition that began in 2011.

Industry 59

Industry Team Products Conference 59

Click

FEBRUARY 20, 2025

Lets start by acknowledging that getting email marketing right in 2025 is complicated. Marketers- this means you need to send the right message, with the right content, to the right person, at the right time. Related blog: Changes to Bulk Email Marketing What You Need to Know. Firstly, average open rates vary by industry.

Email Marketing 130

Email Marketing Marketing Software Education 130

Event Industry News

APRIL 22, 2025

Verve The Live Agency has been named Best Event Team at the 2025 Campaign Experience Awards, held at The Royal Lancaster Hotel in London.

Team 59

Team Industry Products Marketing 59

Association Analytics

APRIL 26, 2023

The stars aligning this time were no different, which is what led two industry veterans, Rob Wenger and Conor Sibley , to join me and the rockstar A2 leadership team. A2 is the industry leader when it comes to market share, data and analytics. While we just finished our first week as a team, the future is already bright.

Nashville 319

Nashville Atlanta Team Technology 319

MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

Content Marketing Social Media Newsletter 52

Reid All About it

JANUARY 22, 2021

Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Join us for our free Marketing Automation & Technology Systems Demo Day event and experience seven in-depth demos from industry partners that are standing by ready to help.

Innovation 370

Innovation Education Communications Strategy 370

Reid All About it

NOVEMBER 15, 2024

Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Host: Planner Protect Speaker: Joan Eisenstodt, Hospitality & Meetings Industry Consultant & Trainer, Principal, Eisenstodt Assocs., Staff committee liaison. Yeah, me neither.

Certificate 264

Certificate Committee Education DC 264

Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Managing remote teams. WBT Systems suggests associations offer training in these seven skills for managing remote teams. Membership survey. Fractional CIOs. 1 CMP credit. CAE credits.

Newsletter 370

Newsletter Education Recruitment Recruiting 370

Reid All About it

AUGUST 25, 2023

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Marketing to younger generations. Starkweather Association Services explains how to prepare your team for any project involving change , which is most projects these days.

millennials 370

millennials Education Survey Certificate 370

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Find out what an effective, inclusive meeting looks like for a hybrid team, which all-virtual activities we should maintain post-COVID, which activities should *only* be held in person, and wow to best engage with clients and members going forward. Quick hits. This is so me. 1 CAE credit.

LMS 361

LMS Revenue Tips Strategy 361

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. If you’re seeing lots of movement in your industry—members losing jobs, employers hiring for new positions—consider hosting a virtual job fair. Powering Engagement with Persona-Led Marketing.

Recruitment 370

Recruitment Recruiting Certificate Tips 370

Reid All About it

JULY 10, 2020

Cimatri is inviting associations to participate in their State of IT Security in the Association Industry survey. The only thing constant in our industry is change. This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. IT security. 1 CMP credit.

Montana 365

Montana Content Price Strategy 365

Higher Logic

JANUARY 27, 2020

Today, we’re recognizing 20 influential people for their work in the online community industry. Our 2020 Community Movers + Shakers are champions of communities, who see the value in the community movement, and we wanted to highlight, honor, and share the work of their creative and innovative minds with the rest of the industry.

Software 317

Software Strategy Industry Social Media 317

Click

DECEMBER 19, 2024

Does your Data Drive Results Its an ancient saying – a marketing department is only as good as the data in its CRM. Marketing departments are busy evaluating previous campaigns and finalizing plans to deliver on next years goals, neither of which they can do without well-managed and clean data!

Strategy 130

Strategy Marketing Tools System 130

.orgSource

MARCH 25, 2025

Leadership Realignment for Innovation The executive team, led by then CEO Ted Slafsky, embraced a proactive approach to leadership by: Encouraging faster decision-making to address regulatory shifts. Building cross-functional teams to enhance responsiveness to policy changes. By adopting Association 4.0

Innovation 88

Innovation Leadership Case Study Revenue 88

Association Analytics

JANUARY 5, 2023

As we head into 2023 with excitement and enthusiasm, we reflect back fondly on 2022 as a year of important and successful investments from Association Analytics (A2) to the association community covering everything from analytics webinars, industry partnerships, evolving product features, great employees and significant focus on customer success.

Atlanta 320

Atlanta Nashville Newsletter Products 320

.orgSource

NOVEMBER 11, 2024

Without the right skills in place, associations risk falling behind competitors that have embraced new technologies and trained their teams accordingly. Imagine your team being able to: Use AI tools to analyze member data and anticipate their needs. Develop data-driven marketing strategies that resonate with different member segments.

Tools 88

Tools Technology Strategy Innovation 88

Reid All About it

SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. 1 CAE credit.

Montana 351

Montana Certificate Conference Education 351

Reid All About it

JULY 2, 2021

It comes from a group of legal vendors who met late last year “to explore the current state of legal industry conferences and discuss ways they might partner with conference organizers to build a better experience for all.” I imagine the suppliers in your industry would say the same things, but why don’t you ask them? Hybrid events.

Technology 370

Technology Strategy Education System 370

Reid All About it

SEPTEMBER 20, 2024

Whether you work for an association or industry partner, please make the time to understand the implications of this bill and the actions you can take to help defeat it. TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners.

LMS 264

LMS Revenue Certificate Content 264

Association Analytics

DECEMBER 1, 2022

Share Tools with the Whole Team. When your team understands how your members are engaging with you, Reggie said they’ll be empowered to more effectively work with your most — and least — engaged members and take appropriate action. Everybody has access to all the stuff. And you know what? “I

System 320

System Tools Software Technology 320

Higher Logic

MARCH 24, 2020

From marketing automation to customer experience to all things community, happy learning with Higher Logic! You can learn about specific marketing automation and online communities topics via short, live webinars with industry thought leaders and product experts. Live Distance Learning Training. Take courses here. Take a look.

Library 219

Library Course Video Products 219

Reid All About it

SEPTEMBER 13, 2024

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

LMS 270

LMS Revenue Certificate Content 270

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370