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Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. He said, “We must live in the future and be ready to act today,” which requires focusing on activities they execute better than anyone else in their space and initiating conversations about anything that might impact their industry.
Only a few have integrated AI into their operations, primarily in marketing and communications. Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. Gen Z and events.
They go into detail on the items that belong on your list: reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change. Day One Agency suggests not believing the headlines about Gen Z. Host: re:Members Tue 3/4 at 12 p.m.
YMCareers explains how to become THE career development destination for your members and industry professionals. Membership marketing. Tony Rossell at Marketing General Inc. reminds us that membership marketing tools have changed over the years, but effective marketing principles remain the same. Career centers.
MGIs 2025 Membership Marketing Benchmarking Survey is closing next Friday. She offers advice for using social to achieve marketing and sales goals and describes the problems associations might encounter. The Seven Deadly Sins of Membership Marketing Membership marketing has witnessed continual innovations over the years.
Halmyre explains how associations can address these issues and meet the changing needs of industry professionals. Learn how emerging technology, including AI-powered concierge tools, is shaping the future of association sponsorships by fostering deeper connections, driving value, and increasing ROI for all stakeholders. Team messaging.
If youre embarking on an AMS project, start your research by reviewing 108 Ideaspaces list of issues to consider when selecting an association management system (AMS) , such as reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change.
Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Organizer: Association Women Technology Champions Mon 10/28 at 8 a.m. Membership survey. Membership survey.
Selecting the best event technology for your association is crucial for creating engaging events and meetings for your members. But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Looking for guidance in choosing your association’s event technology provider?
As technology continues to shape member expectations and operational efficiencies, associations that lag are at risk of becoming obsolete. Our recent.orgSource Digital Trends Survey reveals several key gaps in how associations are currently using technology to meet member needs and adapt to industry shifts.
Today (Friday, November 1) is the nomination deadline for the Association Women Technology Champions (AWTC) Awards. Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Content marketing. Content marketing.
Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Our goal remains the same: to work together as vendors and consultants to help associations achieve better outcomes with their technology projects. Staff committee liaison.
The Association of Event Venues (AEV) has renewed its technology partnership with Momentus Technologies for 2025. Momentus Technologies first formally partnered with AEV in 2023 but has been a long-standing supporter of the AEV having sponsored the annual conference and icebreaker in previous years.
By Adam Parry, Event Industry News and Kashif Din, One World Rental By its very nature, the events industry is fast-paced and constantly evolving. The unpredictability of what the next day, week, or event might bring is part of what makes working in this industry so exciting and dynamic.
Mary Kate Cunningham at ASAE explains what association professionals, volunteer leaders and industry partners need to know about this looming tax reform threat to associations. Content marketing. It covers strategy, tactics, technology, AI and more in a post, not a download. Purchasing decisions. Membership meetups.
It comes from a group of legal vendors who met late last year “to explore the current state of legal industry conferences and discuss ways they might partner with conference organizers to build a better experience for all.” I imagine the suppliers in your industry would say the same things, but why don’t you ask them? Hybrid events.
This often overlooked and sometimes under-appreciated department uses data to drive strategy, best practices to guide training, and technology to hack success. Technology. Selection of Enablement Software and other Technology Tools. Technology Adoption and Optimization. Sales Ops: Table of Contents. Performance.
Boards are struggling to be fit to respond to a rapidly changing technological environment, according to a new report. As the report puts it: “Directors and C-suite executives who entered the leadership ranks even five years ago may not fully grasp the technology-driven operating models that are creating value today.”
There’s a consistent desire across the industry to tap more deeply into the data that’s been gathered in the myriad systems at hand, but it’s taking the leap that’s long been teh hardest part. Focus on demographics that serve your mission, industry, or broader societal goals.
Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.
We hope you’ll join us to explore where the industry is heading—or better yet, where you’d like to take it. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. More info/register.
In some of these cases, technology and common sense can save the day and, in others, you might have to knock some sense into your board. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. I found myself saying “Yes!” Virtual audience.
Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketingtechnology systems for your organization? Join us for our free Marketing Automation & Technology Systems Demo Day event and experience seven in-depth demos from industry partners that are standing by ready to help.
Powering Unforgettable Event Experiences At Fenix Event Technology, we specialise in delivering cutting-edge AV, production, and technical solutions for live events of all sizes. From corporate conferences to immersive brand activations, our expert team ensures seamless execution with innovative technology, precision, and creativity.
Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Remote work technology. Event safety. If you’re a regular person (i.e.,
This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. If you’re seeing lots of movement in your industry—members losing jobs, employers hiring for new positions—consider hosting a virtual job fair. Powering Engagement with Persona-Led Marketing.
The labor shortage America is currently experiencing is the largest issue disrupting supply chains, disrupting every industry and causing every member to rethink how they get the work done. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events.
Event Industry News | Event Tech Live | Event Sustainability Live Role Overview: We are looking for an experienced Marketing Manager to join our team. You would work closely with our Sales & Marketing […] You would work closely with our Sales & Marketing […]
Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Heba Mahmoud, Senior Manager, Diversity Initiatives, Consumer Technology Association. Best practices emerged around technology, training, scheduling, and messaging. Membership survey.
A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Fri 4/30 at 12 p.m.* – EventTech Chat.
Well, here’s one way to do it, according to WBT Systems: help students and recent graduates learn industry basics and differentiate themselves from the competition with introductory digital badge and credentialing programs. Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board.
This is NOT the time to slow down on your initiatives for the future… That’s what I want for our industry. Presenters: Harneet Singh, Director of Marketing, Preseem. The Future of the Event Industry: 2021 Outlook. One year into the pandemic, the future of the event industry in 2021 is still uncertain.
Today, we’re recognizing 20 influential people for their work in the online community industry. Our 2020 Community Movers + Shakers are champions of communities, who see the value in the community movement, and we wanted to highlight, honor, and share the work of their creative and innovative minds with the rest of the industry.
The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.
Association technology and analytics. I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. 1 CMP credit.
TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Marketing to younger generations. Get yourself a bag of dough from the market. Please take three to five minutes of your time to help with this research. Membership trends.
I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. NYSAE’s Third Technology Showcase: Virtual Event Platforms. Membership recruitment.
Amanda Milligan, Content Marketing Institute ). A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems.
Cimatri is inviting associations to participate in their State of IT Security in the Association Industry survey. The only thing constant in our industry is change. This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. IT security. 1 CMP credit.
The stars aligning this time were no different, which is what led two industry veterans, Rob Wenger and Conor Sibley , to join me and the rockstar A2 leadership team. On top of that, he had just built an amazing, best-of-breed, state of art technology platform over the past 18 months at Cloud Generation.
Showcase Benefits of Technology. Webinars are also useful for keeping members in the loop about industry updates and trends, association updates, current events, and much more. Check out the Ultimate Guide to Marketing Automation, available below. Showcase Benefits of Technology. Use Webinars to Communicate.
This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?
Whether you work for an association or industry partner, please make the time to understand the implications of this bill and the actions you can take to help defeat it. TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners.
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