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This hypothetical scenario illustrates an important truth for all associations operating in the modern age: Your website is a critical tool that must meet your current and potential members expectations in order to keep your community healthy and experience long-term organizational success. Set up a members portal.
At.orgSource, we believe the key lies in mastering three essential building blocks: strategy, culture, and technology. Strategy: Charting the Course to Thrive A well-crafted strategy isnt just a planits the compass that guides your association toward sustainable success. Agility is the backbone of a future-ready strategy.
However, not all associations are at the same point in their data strategy journey. Together, we’ll explore how to implement this framework, step by step, so that your organization can move forward on your data strategy journey. Are the goals measurable or are they “feeling” focused?
orgSource Digital Trends Survey highlights the essential strategies associations need to thrive in the coming years. At.orgSource, we specialize in helping organizations like yours leverage these strategies and prepare for the future. Track these metrics over time to adjust your strategy as needed. Our recent.
These are some of the terms engaged members use to describe their feelings about their favorite association. Over the years, I conducted 33 research studies on behalf of professional and industry associations, personally chatting with over 473 members. Prediction 2: Associations will warm-up.
Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Mobile engagement strategy. Hmm, that’s what my industry partner clients do. Why do content strategies fail —and what can you do about it? Coincidence?
Fri 2/21 at 11 a.m.* – A Match Made in Heaven: How Event Surveys Transform Feedback into Your Events Learn how to pair the power of event data with proven survey strategies to deliver exceptional experiences for both attendees and exhibitors. Im happy to feature it as long as its not product-centric. Fri 2/21 at 1 p.m.
And even when measured, it can be tricky to know how to use engagement scores to improve memberexperience and operational results. In this post, we’ll explore three strategies you can use to ensure you’re making the right moves for more meaningful member engagement.
Ill add one more reason: many writers have been in your clients (or members) shoes. They truly understand your target audiences experiences and emotions. Online learning strategy. Joanna Pineda of Matrix Group International describes strategies for mitigating the membership cliff. Membership strategy. 1 CAE credit.
To innovate, grow, and offer more value to your members , you must make a comprehensive plan for the future. We’ll cover the core elements of a successful long-term strategy and walk through top tips to boost your association’s member engagement , keep you motivated, and empower you to achieve your goals. Seek out an expert.
This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. They provide helpful tips for creating a 12-month training strategy so each volunteer receives the right amount of learning at their moment of need.
.* From Resumes to Results: Hiring for Real Impact Learn about a competency-based framework to clearly define success in a role and identify what matters in a candidate’s background; an end-to-end hiring strategy to improve job advertising, sourcing, interviews, and final decisions; and common hiring pitfalls to avoid and what to do instead.
Mary Kate Cunningham at ASAE explains what association professionals, volunteer leaders and industry partners need to know about this looming tax reform threat to associations. It covers strategy, tactics, technology, AI and more in a post, not a download. Content strategy. Purchasing decisions. Membership meetups. 1 CAE credit.
To innovate, grow, and offer more value to your members , you must make a comprehensive plan for the future. Well cover the core elements of a successful long-term strategy and walk through top tips to boost your associations member engagement , keep you motivated, and empower you to achieve your goals. Seek out an expert.
It’s about creating a mindset that embraces innovation, agility, and data-driven strategies. By cultivating a culture that prioritizes digital transformation, associations can stay competitive, deliver better memberexperiences, and operate more efficiently.
Drawing on insights from our recent.orgSource Digital Trends Survey , well explore how associations can move beyond resilience to embrace growth by focusing on five key pillars: strategy, culture, technology, data, and member engagement. Regularly update your strategy to reflect new trends and maintain relevance.
By identifying and strengthening key areas like strategy, culture, technology, data, and member engagement, associations can create a resilient framework to navigate disruption and achieve sustained success. Strategy: Is Your Association Future-Focused? Strategy: Is Your Association Future-Focused?
For years, associations have viewed nondues revenue as a bonus, but with revenue from memberships declining and the demand for engaging memberexperiences rising, nondues revenue is now less of a bonus and more of a necessity. Your association will need to lean on a nondues strategy for sustained growth. 86 percent.
When it comes to memberexperience, your association is similar. What your members feel, think, and gain from your association can affect their involvement. If their experience is positive, that strong relationship can support your membership renewals and even lead to people championing your organization.
MemberSuite shares nine strategies for preventing volunteer burnout so you can keep your leaders in office and your pipeline full. Supplier members. I imagine the suppliers in your industry would say the same things, but why don’t you ask them? Evolve Homecoming: The Big Industry Comeback. Volunteer fatigue.
In a world where digital transformation is rapidly reshaping industries, associations are no exception. The adoption of advanced technologies like artificial intelligence (AI), machine learning, and data-driven decision-making is becoming critical for staying competitive and meeting the evolving needs of members.
Johnson II, CMP DES, Chief Diversity Officer & Director of Event Strategy, Talley Management Group Inc. Navigating Hybrid Events: What We Can Learn From Years of Experience. The events industry is looking forward to bringing back in-person events. Presenters: Julie Haddix, Senior Director, Industry Solutions, Cvent.
Over the past month, as our customers shared ideas about responding to COVID-19 in our users community, HUG, we noticed some simple but impactful ways associations are using their communities to support their members and their industries. Welcoming the Whole Industry to the Community.
Creating a virtual learning experience that can replicate the benefits of in-person instruction will become a more pressing priority for education professionals. Hear three examples of how our customers have addressed this very challenge using practical, cost-effective strategies. More info/register. Host: Omnipress. 1 CMP credit.
The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. But don’t fret - today works, too! You’re on the same team.
This blog will guide you through six essential steps to create your 2025 roadmap to excellence, equipping your association with the tools and strategies needed for resilience, innovation, and long-term success. These initiatives should address challenges, build on strengths, and enhance the memberexperience.
Artificial Intelligence (AI) is reshaping industries across the globe, and associations are no exception. As members expect more personalized and meaningful interactions, AI offers a transformative solution to customize engagement at scale. Some associations have already seen success by incorporating AI into their strategies.
We're doing weekly events, all about fostering deeper connections between you and your members. Webinars are also useful for keeping members in the loop about industry updates and trends, association updates, current events, and much more. Onboard New Members. Use Webinars to Communicate.
For example: Award ceremonies highlight leadership , volunteer efforts, and industry accomplishments, inspiring others to stay engaged. Member appreciation events, from social receptions to milestone celebrations, further emphasize the value of membership. Collect and act on member feedback after each event.
Their useful advice on member engagement and renewal is bound to increase your association’s retention rate. Industry partner trouble. In an Association Tech Insider episode, they discuss how associations can better manage responsibilities and relationships with industry partners and what you should do to protect your best interests.
He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Because skills are the new workforce currency , associations must focus on designing and delivering what members need: digital badges, certificates, and hands-on learning programs. Memberexperience.
The key is being deliberate about the types of prospects you’re trying to reach and processes you’re using to try to convert them into new members. Target new audiences – We focus on memberexperience, satisfaction, and retention, but what about the more tangential groups we touch as an organization?
The greater the participation, the richer the data available to you on industry trends regarding workforce models, compensation, and security, so please participate. Association member communications. ExpoChat is a Twitter-based conversation on topics related to the trade show industry. Global Meetings Industry Day: Virtual.
Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Building a network of peers and mentors within your industry.
Enhancing Member Engagement Upskilling your workforce isn’t just about operations—it’s about providing better value to your members. AI and digital tools allow associations to personalize memberexperiences and engage them in more meaningful ways. Leverage automation to streamline member communication.
I just read a new paper— The New Association Tech Ecosystem: Powering MemberExperiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. Association technology and analytics. More info/register.
There are myriad options on how to increase profits, however, leveraging successful strategies at your organization guarantees increased revenue and delivers value to the memberexperience. . Providing event opportunities is a fantastic way to improve the memberexperience and accelerate association non-dues revenue.
In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Where community fits in: Be your industry’s thought leader. Use community to reach future members.
TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. Host: American Marketing Association Speaker: Tori Cipollone, Senior Platform Experience Manager, MNTN Tue 4/30 at 11 a.m. – Association trends. Google’s been at it again. Engagement scoring.
Read on for what to include in your association’s online community strategy. Offering an online community to your members is a powerful way to provide member value. Research from Community Brands consistently shows that members place high value on networking and staying up to date on industry news, trends, and regulations.
This discussion will examine the intersectionality between the elements of change management, DEI principles, and online community management to design an equitable user experience. Hear about the strategies and tools modern associations are using to supercharge member engagement. More info/register. More info/register.
In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. The secret might lie with those who have already been part of your journey—your lapsed members. . More info/register.
Today, AI is transforming industries across the globe, and associations are beginning to recognize its immense potential to revolutionize how they operate, engage with members, and create value. This ability to forecast and plan effectively allows organizations to stay ahead of industry trends and better serve their members.
Whether you’re running a club, association, or any other kind of membership organization, your long-haul members are one of your greatest assets. That’s why having multiple member retention strategies in place is a must! Acquiring new members comes with upfront costs, especially those tied to marketing.
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