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In a world where digital transformation is rapidly reshaping industries, associations are no exception. The adoption of advanced technologies like artificial intelligence (AI), machine learning, and data-driven decision-making is becoming critical for staying competitive and meeting the evolving needs of members.
Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. AI use in associations. Per the report, most associations are in the discovery or planning phase of AI adoption. Gen Z and events. More info/register. Fri 2/21 at 1 p.m.
Their method anticipates member needs and industry trends, instead of reacting to ideas from SMEs alone. New member engagement study. Contribute to industry research by taking Amanda Kaisers New Member Engagement Study survey. Membership benefits. Host: Cadmium Speakers: Bryan Carey Jr., to 4:10 p.m.
Wallace Stevens Survey. Insight Guide is conducting research on industry suppliers’ engagement with associations. Larissa Phillips, a Democrat living in a red, rural county via The Free Press We are so screwed… The case of the disappearing industrial crown jewels—cracked. More info/register (ASAE members only).
These programs help employers bridge industry skills gaps and help members acquire and display mastery of new skills and knowledge. OpenWater shares proven strategies for recruiting judges for an association awards program , even if members say theyre too busy. SEO industry r esearch predicts a decline in organic search traffic.
When it comes to memberexperience, your association is similar. What your members feel, think, and gain from your association can affect their involvement. If their experience is positive, that strong relationship can support your membership renewals and even lead to people championing your organization.
Mary Kate Cunningham at ASAE explains what association professionals, volunteer leaders and industry partners need to know about this looming tax reform threat to associations. Their post covers the importance of member-centric digital content, repurposing content, experimenting with formats and channels, and measuring ROI.
Its no secret – artificial intelligence is all the rage in the association industry. Industry publications are telling stories of how association pros are wanting to or succeeding in incorporating AI into their day-to-day. Which is great! Its important to be realistic though.
Drawing on insights from our recent.orgSource Digital Trends Survey , well explore how associations can move beyond resilience to embrace growth by focusing on five key pillars: strategy, culture, technology, data, and member engagement. Despite this, our survey shows only a small percentage of associations use analytics effectively.
Recent surveys paint a vibrant picture of growth driven by positive economic indicators and a renewed focus on member engagement. This article uncovers the key survey insights, offering a data-driven look at the trends and opportunities shaping association industry trends.
Our 2024 Digital Trends Survey reveals that organizations that integrate these elements are better positioned to navigate uncertainty and seize opportunities in an era of transformation. Yet, our survey shows that many organizations lack a formalized approach to tackle todays challenges and prepare for tomorrow.
Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Hmm, that’s what my industry partner clients do. They explain how associations can address these issues and meet the changing needs of industry professionals.
Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. We're doing weekly events, all about fostering deeper connections between you and your members. Onboard New Members. Use Webinars to Communicate.
orgSource Digital Trends Survey highlights the essential strategies associations need to thrive in the coming years. Key Actions : Build with Members in Mind : Develop a strategy that aligns with your members needs and preferences. Conduct surveys, gather feedback, and use data insights to understand what matters most to them.
Based on their survey findings, theyve divided Gen Z into three groups, each with their own beliefs and desires: Neo-Traditionalists, Fluid Pragmatists, and Internet-Age Explorers. Hear about the themes for 2025, such as navigating AI strategy, the impact of data management, enabling member engagement, and understanding technology debt. .
It’s time to deliver the experiencemembers have come to expect. Your association might want to provide a personalized memberexperience, but are you actually doing it? Chances are that your association wants to provide a personalized memberexperience. Collect and use member data.
This survey will help them assess inclusivity, equity, and overall well-being in our field. Their useful advice on member engagement and renewal is bound to increase your association’s retention rate. Industry partner trouble. Even if you don’t have sophisticated software, you can put these tactics to work. Association podcasts.
A member-centric approach keeps your roadmap relevant and impactful. How.orgSource Can Help: We work with associations to create actionable, future-focused strategies that align with industry trends and member needs, ensuring your vision is resilient and achievable. Ready to take the first step?
Associations, how can you help member employers? Ive got a couple of ideas: industry jump-start courses and early-career microcredentials/digital badges. Sarah Sain, CAE, Naylor Association Solutions The power of personalized member engagement: why its critical for associations and how to get started.| Fri 2/7 at 12:30 p.m.*
Achurch Consulting and Association Trends have teamed up on the State of Association Workplaces Post-Pandemic Survey , the only survey designed to address the pressing questions association leaders are asking about what “work” will look like post-pandemic. Global Meetings Industry Day: Virtual. Wed 4/7 at 2 p.m. –
Are team members encouraged to develop their digital skills and stay ahead of industry trends? Technology is the backbone of operational efficiency, data-driven insights, and personalized memberexperiences. Associations must go beyond basic interactions to deliver seamless, value-driven experiences at every touchpoint.
The weekly list of free educational events and resources for the association community… Professional development trends survey. Please take six minutes (or less) to complete this survey from Leading Learning/Tagoras. AMS/CRM selection survey. Data about organizations serving adult lifelong learners is hard to find.
A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. Well-researched and thoughtfully written content has the power to build association credibility, organization brand awareness, and even attract new members. .
Impexium and Jeff De Cagna of Foresight First invite you to participate in The Future of Association Boards (FAB) Survey , our community’s first comprehensive tracking survey of board composition, practices and performance. More info/register. Host: 501Works Speakers: Barbara J.
For example: Award ceremonies highlight leadership , volunteer efforts, and industry accomplishments, inspiring others to stay engaged. Member appreciation events, from social receptions to milestone celebrations, further emphasize the value of membership. Collect and act on member feedback after each event.
Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. And even when measured, it can be tricky to know how to use engagement scores to improve memberexperience and operational results.
In our work with associations, we’ve learned a few things that great associations incorporate into their day-to-day world to deliver a great memberexperience. Here are five of them: Consider the member point of view. Your members’ needs and expectations are always changing. Personalize the memberexperience.
To help your association grow and make acquisition campaigns valuable, you can’t just motivate new members to join. 5 Steps to Increase New Member Retention. Getting new members to renew is all about improving the first-year memberexperience and giving them a clear return on investment for their dues.
However, association professionals aren’t prioritizing these important member benefits. Meet your members’ expectations and become the go-to industry provider for continuing education by investing in the best online learning software platform.
He’s inviting association podcasters to share their latest episodes there and you to share episodes you recommend for association professionals and industry partners. I bet your members would love this valuable benefit too. More info/register (ASAE members only). Board development. Content curation. Talking AI with your board.
A lightweight framework can also help organizations that are in the process of updating an existing strategy – whether that’s understanding data and systems, solving known and unknown challenges, or improving operational performance and memberexperience. Try to avoid adding more than 5 people per group or department.
Take Your Silent Auction to the Next Level: Raise More Money, Free Up Staff Time and Create an Unforgettable MemberExperience. The superman of silent auctions is going to lead a conversation alongside a few of his clients about how they revolutionized the silent auction experience. 2022 STR Industry Trends. 1 CAE credit.
In fact, Marketing General revealed that 48 percent of associations say participation in their mentoring program has increased—a clear indicator that members are seeking this benefit. Your association’s goals might be to advance your industry and/or empower professionals within your industry.
According to Community Brands 2022 Association Trends Study, 82% of Gen Z members connect on YouTube and Instagram, 69% on TikTok, and 67% on Snapchat. While 78% of organizations used LinkedIn as their primary social media, only 34% of the total surveyedmembers engage on the platform. Create engaging content.
With these ideas in mind, here are three ways to provide a personalized memberexperience throughout your members’ career journey. Consider what your members want. It’s important to understand what your members are seeking. In the past, members felt a sense of professional responsibility to join.
When members talk with me about their memberexperience our conversations often shift back to the beginning. Members of different associations have different new memberexperiences even members of the same association have different new memberexperiences.
Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open. Hear about key trends concerning digital transformation and technology, event models, memberexperience personalization, and evolving membership models.
The weekly list of free educational events and resources for the association community… Virtual association survey. She’ll be joined by community professionals, industry experts, and global thought leaders to explore a different topic each week. Fri 4/10 at 1 p.m. Engagement That Scales. More info/register. 1 CAE credit.
AI pulse survey. MCI invites you to participate in its AI benchmark survey , a 3-minute pulse survey about the integration of AI technologies within your organization and your members’ interest and aptitude for AI. Engagement means different things for different members. Membership budget. Membership value.
Many traditional roles are evolving, and staff members need to expand their skillsets to keep up with the new demands. In our 2024 Digital Trends Survey , we found that while most associations understand the importance of technology, only 25% of respondents rated their staff’s digital literacy as “very good” or “excellent.”
Recent surveys paint a vibrant picture of growth driven by positive economic indicators and a renewed focus on member engagement. This article uncovers the key survey insights, offering a data-driven look at the trends and opportunities shaping association industry trends.
You owe it to your members to develop a thought leadership-driven culture at your association. According to the Community Brands Association Trends Study , members in their mid and late careers rank insightful industry information as their top association priority. Visit members in the field. Meet with staff.
Membership survey. Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. The survey closes next week so don’t delay. The memberexperience. Marketing, membership and communications awards. Host: ASAE.
There are myriad options on how to increase profits, however, leveraging successful strategies at your organization guarantees increased revenue and delivers value to the memberexperience. . Providing event opportunities is a fantastic way to improve the memberexperience and accelerate association non-dues revenue.
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