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Try Before You Buy

Spark Consulting

Free samples are a time-honored tradition at bakeries. You walk in and there, on the counter, are bite-sized samples of some of the wares available for sale. I was recently talking to a membership director of a trade association for a highly regulated industry. Associations can do the same thing.

Sample 195
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Oatly powers up its first fully electric sampling tour

Event Industry News

In a powerful step towards more sustainable brand activations, Oatly has completed its first-ever electric sampling tour across the UK, delivering its signature oat-based coffee while cutting out carbon emissions.

Sample 59
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What Do Members Want?

Association Analytics

It’s why “engagement’ is a perennial buzzword in the industry, why tools like PropFuel, Feathr, and other micro-engagement platforms are becoming so much more ubiquitous. On top of that is the issue of the sampling bias itself.

Sample 169
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How to Write a Proclamation for Industry Support

GrowthZone

Sample Proclamation: Title. Anytown, USA [Grocery Industry] Support Proclamation. WHEREAS, the [grocery Industry] is integral to the availability of [food and nutrion], and. WHEREAS, the strength of the [grocery industry] is dependent on support from its [customers], and. Removing Membership Renewal Roadblocks.

Industry 139
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ESSA to whip up a storm for support for the industry during Covid-19

Event Industry News

The Event Supplier and Services Association (ESSA) is asking its members and all event industry businesses to join a twitterstorm, today Tuesday May 5th, 2020, in an effort to increase the pressure on the chancellor and PM to specifically intervene on the event industry’s behalf during this crisis.

Industry 141
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Association Brain Food: 2.21.25

Reid All About it

The report also shares AI policy samples and discusses AI use, barriers to adoption, and potential use. They suggest emphasizing year-round content, networking, and experiences that level out the peaks and valleys of engagementand they provide a sample engagement plan to get you started. Trade show floor decisions. More info/register.

Arlington 258
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INBOUND Conference: A Sample Agenda for Customer Marketers

Socious

How do you know which sessions are most relevant for your industry and your position? In this session, you'll learn what the best practice customer journey is for your industry, how to find your specific customers' desired path to conversion, and what next steps to take to optimize your marketing for maximum ROI. Length: 45 minutes.

Sample 100