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Creating member-centric experiences with empathy and innovation

The Association 100

Chamberlain discusses how AANA prioritizes fast, accurate member services and explores their innovative micro-credentialing program, designed to meet members’ evolving educational needs.

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Leading with vision: building legacy, innovation and member-centric advocacy

The Association 100

Melissa Pergola of the American Society of Radiologic Technologists shares her strategic approach to balancing long-standing legacy with forward-looking innovation. When you have an organization that has such a rich history, you have to continually focus on what made it so successful,” she shares.

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Taming the Information Jungle: Lessons from AIIM’s Digital Transformation Journey 

.orgSource

At the time of this interview, Peggy Winton served as President and CEO of the Association for Intelligent Information Management (AIIM). AIIM, the Association for Intelligent Information Management, embraced this challenge head-on. By challenging the status quo, AIIM shed outdated processes, freeing up resources for innovation.

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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy. Strategy 1: Innovate and Differentiate What can your association do for members that others can’t? Contact us at any time to speak with one of our data-loving experts.

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Association Brain Food: 10.11.24

Reid All About it

Sherry Budziak at.orgSource talked with Tom Morrison, CEO of the Metal Treating Institute, about how his organization respects tradition while embracing innovation and change. Membership value. Marty Tatman, Senior Director of Member Engagement, American Farm Bureau Federation Tue 10/15 at 1 p.m. – 1 CAE credit. More info/register.

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Association Brain Food: 1.31.25

Reid All About it

With competition from for-profits, online networks, and tech-driven platforms, Kim Davies at Naylor offers a more innovative and data-driven membership blueprint to help associations thrive. The Seven Deadly Sins of Membership Marketing Membership marketing has witnessed continual innovations over the years. Membership strategy.

Arlington 258
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Association Brain Food: 2.28.25

Reid All About it

The Nonprofit Marketing Summit Join us to uncover the core principles that have driven nonprofit success for decades, and dive into the latest innovative technologies to equip your organization with the tools to thrive in 2025. This isnt just a conference; its a celebration of legacy and a roadmap to the future of purpose-driven work.

DC 258