Nimble AMS

DECEMBER 6, 2024

If so, how do you use this powerful tool to meet your members needs while making them feel safe? Member comfort level of AI by generation Generation Z is the most comfortable with organizations using AI, but how do the rest of the generations compare?

millennials

MemberClicks

NOVEMBER 1, 2024

Members have a wealth of information at their fingertips, and engaging them requires a focused, strategic approach. This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members.

Content

Reid All About it

FEBRUARY 7, 2025

Providing effective volunteer training without veering into information overwhelm is tricky, but not when you have Mariner Management & Marketing at your side. Mike Stelzner , Social Media Examiner & Social Media Marketing World The advantages of psychographics over demographics and ways to gather them. |

Chicago

SBI

OCTOBER 23, 2024

Boosting Member Retention: How to Keep Your Association Strong By Michelle Moser, Director of Marketing and Communication Member retention is necessary for any successful association. SBI’s Solution: SBI creates and implements comprehensive communication plans that keep members informed and involved.

How To

Associations Now

MAY 7, 2025

AI helps people save time and find information more quickly, and its changing the way we use the internet. Now, seeking information can be more like having a conversation with an expert. If its easier for someone to ask AI a question and get an immediate answer, will they still come to your association for information?

Tools

Sequence Consulting

MAY 21, 2025

Lets say youre creating a professional development pathway for marketing professionals. Youll also be able to send push notifications to keep members informed about new courses, upcoming events, or other important updates. With timely reminders and updates, theyll never be out of the loop!

Recruitment

MemberClicks

JANUARY 22, 2025

Understanding the differences between partnerships and sponsorships is crucial to making informed decisions that align with your organizations goals. Key Characteristics of Sponsorships Transactional Relationship: Sponsorships are primarily focused on an exchange of valueusually financial support or resources for marketing exposure.

Organization

ISAE

NOVEMBER 19, 2024

This is where your members see what’s coming up on your calendar and register to attend an event, whether that’s a networking event, conference, or informal get-together. Provide clear and concise information about the event. The whole purpose of an Events page is to share information about the event to encourage registration.

Strategy

Sequence Consulting

MAY 21, 2025

Author: Kristen Wall Between funding member benefits, new programs, and various marketing initiatives, it takes a significant investment to further your associations offerings. This calculation enables you to make informed financial decisions, set appropriate prices for membership tiers, and justify each of its investments.

LMS

ISAE

MAY 14, 2025

Protech recommends looking for software that offers membership management, event planning, professional development, e-Commerce, fundraising, reporting, and marketing tools to provide exceptional member experiences. You might not offer sufficient resources that meet members needs, in which case youll need to develop and market new content.

Member Engagement

ISAE

DECEMBER 3, 2024

Sponsorships can help offset the costs of hosting your events, from venue rentals to catering and marketing. This sponsorship idea helps sponsors demonstrate thought leadership while giving attendees a memorable and informative experience at your event. Mutual promotion. Sponsorships are a two-way street.

Social Media

Wild Apricot

JULY 15, 2025

After all, 88% of people check their email every day , and 58% of people check their email first , before their social media. Read on to level up your email marketing skills. Why Building a Nonprofit Email List is Crucial Every nonprofit organization has valuable information to share with its subscribers.

How To

Reid All About it

NOVEMBER 1, 2024

Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Hmm, that’s what my industry partner clients do.

Revenue

MemberClicks

JULY 1, 2025

The following information will tell you everything you need to know about calculating and improving your event ROI as an association, ensuring you get the most benefit from any event you host. Social Media: Events make a great setting for social media posts and press mentions about your association, which can lead to even more memberships.

How To

ISAE

FEBRUARY 4, 2025

Ask whether your current software effectively supports your marketing efforts, facilitates benefits, and contributes to your organizations growth. By documenting which members have completed which course offerings, you can better market future educational content. These tools enable your association to: Streamline repetitive tasks.

Tools

A2Z Events

APRIL 21, 2025

Marketing What type of budget does your team need to run campaigns on social media? Signage and swag Don’t forget about practical costs, such as creating signs for the event, branding and marketing materials, and handing out any merch to attendees. Launch early-bird registration marketing campaigns and promotions.

Event Planning

.orgSource

DECEMBER 11, 2024

By collecting and analyzing data, you can build detailed member profiles that inform your content and communication strategies. Use multiple channelssuch as social media, your website, and mobile appsto engage members. These technologies can help you gain insights into member behaviors, preferences, and engagement patterns.

Member Engagement

Achieve

MAY 8, 2025

To maintain their trust and ongoing support, you need to keep them engaged and informed on the impact of their contributions. Donors want to feel valued, involved, and appreciated, and the information you share with them is instrumental in fostering that connection. A strong communication strategy helps accomplish exactly that!

Content

Eplys

AUGUST 2, 2024

Offer co-branded marketing opportunities 1.1. Joint social media campaigns One effective way to make your sponsors part of the event is through joint social media campaigns. By collaborating on social media, both the event and the sponsor can benefit from increased brand awareness.

Social Media

Association Adviser

APRIL 16, 2025

According to the latest Association Benchmarking Report, associations engage with their members an average of 28 times per month across print, digital, social media, and video platforms. Thats 28 opportunities to inform, educate, and connect. But […]

Communications

Arc 3 Communications

OCTOBER 30, 2024

Additional responsibilities include: • Monitor, identify, and track legislative and regulatory activities and determine if legislation or action has an impact on clients in order to determine lobbying strategy • Research information on elected officials and proposed legislation and ordinances (i.e., that impact clients and/or their industry.

Texas

Reid All About it

JUNE 6, 2025

Clowder shares marketing tactics that will entice members to download and use your app. Nick Nelson at TopRank Marketing explains what’s happening with search now that AI has entered the results and what B2B marketers can do to keep traffic coming in. Membership app. Nope, you can’t build it and expect them to come.

Revenue

Reid All About it

JUNE 20, 2025

Whether you have a board member who garners unwanted media attention, issues around new policies from the current Administration, or a disgruntled member venting on social media, many association crises start small and grow because the issue wasn’t addressed initially. 1 CAE credit. More info/register. More info/register.

DC

Reid All About it

JANUARY 31, 2025

MGIs 2025 Membership Marketing Benchmarking Survey is closing next Friday. Social media for associations. Amanda Brahlek at Parthenon Management Group shares a useful review of social media platforms, metrics, and trends , with a focus on Bluesky. Social media is ever-changing. 1 CAE credit.

Arlington

Bonterra

JULY 3, 2025

You can create branded event pages, track RSVPs or ticket sales, market your event, check in attendees, and analyze success after the event — all in one system. Market your event: Create an event website, set up an advertising campaign, and send promotional emails to get the word out.

Software

Reid All About it

JANUARY 24, 2025

Clowder shares nine best practices for push notifications that will help your associations inform and engage members, deliver valuable content, and keep members connected. En Why small developers are getting squeezed out of the housing market. Mobile app engagement. Online community. It works! | More info/register. More info/register.

Arlington

Nexus Marketing

JUNE 3, 2025

It should feature the same elements as the author bio, as well as links to content attributed to that author and their social media profiles for a fuller view of the authors expertise. Refine your content creators public persona by fleshing out their social media profiles with details that convey their experience.

Content

Wild Apricot

JULY 8, 2025

Imagine your nonprofit’s mission clearly shining through to anyone who looks your way, not just from your programs, but across your logo, messaging, social media, signage and emails. Even the best nonprofit branding and social media for associations need occasional maintenance. Are your visuals up to date?

Guidelines

Wild Apricot

JUNE 24, 2025

Marketing automation. Marketing automation for nonprofits simplifies repetitive tasks like sending emails, sharing updates on social media or following up with new supporters. In this guide, we’ll explain exactly what marketing automation is and why it matters for nonprofits. What Is Marketing Automation?

Tools

Reid All About it

OCTOBER 25, 2024

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Host: Channel Market Academy Speakers: Kate Coffey-Bacon, VP Marketing, U.S. Membership survey.

Arlington

Nexus Marketing

JULY 1, 2025

Videos are the hot new marketing format, especially since the rise of TikTok. Nowadays, videos can be found everywhere, from posts on social media platforms to embeds in blog content to directly on Google’s search engine results pages (SERPs). Product or product use case videos showcase a business’s specific product in depth.

Video

Associations Now

OCTOBER 24, 2018

But with so much change, it can be easy for employees to miss out on the information and current happenings that affect the overall organization and its members. It gives the collective team a framework for understanding how and why decisions are made, as well as the informational tools needed to prioritize limited resources.

Strategy

Eplys

AUGUST 2, 2024

These are optimising the registration process, using good marketing, offering incentives and tracking performance. In a world of information overload, you need to stand out. This can be done through strategic email campaigns, social media campaigns and engaging with partners and promoters.

Tips

Bonterra

JULY 16, 2025

Examples of corporate social responsibility initiatives Emission reduction: Pfizer successfully reduced their greenhouse gas emissions by 60% from 2001 to 2020. Misinformation fighting: Pfizer has created a dedicated website to address health-related myths and false information, serving as a source for credible, evidence-based information.

Examples

Nimble AMS

MAY 2, 2025

Consider categorizing budget items into essential, important, and discretionary tiersthis helps in making quick, informed adjustments if funding levels fluctuate. Strategic planning includes revisiting long-term financial goals and ensuring investment and funding strategies align with both mission and market conditions.

Revenue

Candid

JULY 1, 2025

Your findings may prove essential in developing effective solutions—but only if others are able to access that information and learn from your experience. It’s also integral to Candid’s core mission: to get people the information they need to do good. Why is it important for nonprofits to share their knowledge?

Case Study

Blue Avocado

MAY 13, 2025

Here’s a summary of some of the best answers we received: Partner with Local Businesses and Offer Valuable Information As a historical society, we obviously link with other history-focused nonprofits, but we have developed many other relationships in both the public and private sectors. Of course, we take advantage of social media.

Library