Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

Reid All About it

FEBRUARY 7, 2025

Providing effective volunteer training without veering into information overwhelm is tricky, but not when you have Mariner Management & Marketing at your side. Mike Stelzner , Social Media Examiner & Social Media Marketing World The advantages of psychographics over demographics and ways to gather them. |

Chicago 275

Chicago Revenue Education Member Engagement 275

YourMembership

SEPTEMBER 15, 2016

Social networking platforms, like LinkedIn, have traditionally cornered the market on making it easy for colleagues and like-minded professionals to connect and share new jobs and opportunities for career advancement. billion social network users worldwide. With so many options, member data is scattered, outdated and incomplete.

Social Media 297

Social Media Technology Industry Marketing 297

Higher Logic

FEBRUARY 2, 2018

In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers. Marketing Automation and Outbound Calling.

Strategy 189

Strategy Marketing Social Media Content 189

Reid All About it

NOVEMBER 1, 2024

Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Hmm, that’s what my industry partner clients do.

Revenue 258

Revenue Education Arlington Committee 258

Click

FEBRUARY 12, 2025

Date Range Comparison from Click Social BI will change the way you look at social media! Social Media platforms are on a relentless driveto shower you with endless amounts of results information anddata. Date Range Comparison is now live and available to all Click Social Premier subscribers.

Marketing 147

Marketing Social Media Analysis Report 147

Higher Logic

JANUARY 2, 2019

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.

Strategy 184

Strategy Marketing Tips Social Media 184

Higher Logic

APRIL 3, 2018

The secret to doubling your donation revenues through matching gifts is simply marketing them to your constituents. You can use these four marketing strategies to boost both donor awareness and your matching gifts revenue: Raise awareness by explaining matching gifts to your donors. In your promotional emails.

Strategy 189

Strategy Marketing Revenue Tools 189

Candid

JANUARY 16, 2025

Authenticity has become a marketing buzzword over the last few years. Forty-seven percent of all consumers prioritize authenticity as a quality they look for in social media posts by influencers. But what does the kind of authenticity that inspires trust look like on social media?

Social Media 98

Social Media Video Tips Content 98

NXUnite

FEBRUARY 4, 2025

For many businesses, this involves assessing market needs and designing products or services they feel there is a demand for. To assess and capture an audience, be sure to: Conduct market research. Craft relevant marketing materials. Marketing To earn sales, your nonprofit needs to inform prospective customers of your offerings.

Products 130

Products Guidelines Revenue Tools 130

MemberClicks

NOVEMBER 1, 2024

Members have a wealth of information at their fingertips, and engaging them requires a focused, strategic approach. This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members.

Content 52

Content Marketing Social Media Newsletter 52

Blue Sky eLearn

FEBRUARY 4, 2020

Communicate digitally to disseminate information. The software allows you to organize and store member information, as well as generate reports to discover valuable insights on your membership. Manage registration, marketing efforts, and product add-on revenue all through your main database. Email marketing software.

Organization 270

Organization LMS Software Social Media 270

Reid All About it

JANUARY 4, 2019

If you haven’t already received an invitation to participate from Mariner Management, you can opt in by providing your information here. Billhighway invited 16 component relations professionals to talk at the Association Component Exchange (CEX) about their favorite chapter tech tools for: Collecting chapter information and data.

Washington 285

Washington Video Social Media DC 285

Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. That being said….

Marketing 195

Marketing Revenue eBook Software 195

Associations Now

MAY 7, 2025

AI helps people save time and find information more quickly, and its changing the way we use the internet. Now, seeking information can be more like having a conversation with an expert. If its easier for someone to ask AI a question and get an immediate answer, will they still come to your association for information?

Tools 92

Tools Library Content Resources 92

Association Analytics

OCTOBER 10, 2022

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Sales are instant. Analyze Performance.

Marketing 169

Marketing Examples Tools Content 169

Association Adviser

APRIL 16, 2025

According to the latest Association Benchmarking Report, associations engage with their members an average of 28 times per month across print, digital, social media, and video platforms. Thats 28 opportunities to inform, educate, and connect. But […]

Communications 118

Communications Social Media Member Engagement Video 118

EventMobi: Association Events

JULY 9, 2024

Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and social media apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology. Social media is their preferred form of entertainment.

Tips 241

Tips Social Media millennials Content 241

Higher Logic

APRIL 12, 2018

The Problem with Using Public Social Media Platforms. On the front-end sales line here at Higher Logic, we often hear organizations are happy with using social media platforms as their main line of communication with and between their members. Weigh the Benefits of Social Media with Privacy and Data Risks.

Organization 143

Organization Social Media Maine Revenue 143

Blue Sky eLearn

JANUARY 14, 2020

You (or your marketing team) are probably using it to track traffic on your organization’s website. Understand how well your email and social media campaigns are doing by viewing your conversion data by campaign. Remem b er to optimize your marketing campaigns for tracking by adding the correct UTM parameters. .

LMS 292

LMS Learning Management System Case Study Content 292

Candid

MARCH 14, 2024

Creating a consistent supply of social media content for a nonprofit is hard. At the Nonprofit Marketing Summit earlier this month, I shared how we do this—from how we rethought why we are on social media and our process for repurposing content (without getting too repetitive). Here are some of the highlights: 1.

Social Media 98

Social Media Content How To Video 98

Nimble AMS

DECEMBER 6, 2024

If so, how do you use this powerful tool to meet your members needs while making them feel safe? Member comfort level of AI by generation Generation Z is the most comfortable with organizations using AI, but how do the rest of the generations compare?

millennials 111

millennials Tools Technology Social Media 111

Higher Logic

JANUARY 6, 2018

Sure, there are plenty of other marketing platforms to choose from and lots of other ways to generate sales for your products or services. But c’mon – the social media giant has billions of users from around the world playing on it every day and more than 70 million small businesses owners like me have our own pages.

Social Media 201

Social Media Revenue Course Tools 201

Reid All About it

APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Whelan, CDM, President, Marketing General Incorporated. How to Cut Your Marketing Budget–Without Killing Your Marketing. Event communications.

North Carolina 74

North Carolina Content Montana Revenue 74

Higher Logic

MAY 29, 2020

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Objection 2: Social Media. Example: “It would be much easier to create a social media group.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Click

DECEMBER 19, 2024

Does your Data Drive Results Its an ancient saying – a marketing department is only as good as the data in its CRM. Marketing departments are busy evaluating previous campaigns and finalizing plans to deliver on next years goals, neither of which they can do without well-managed and clean data!

Strategy 130

Strategy Marketing Tools System 130

EventMobi: Association Events

JUNE 19, 2024

We would have them actually upload them in the app and then we get all their photos immediately… So we cut out social media completely and just focused on having people engage more in the app and share their experiences.” They can also be a rich source of information about their own demographic.

Strategy 257

Strategy Tips Boston Social Media 257

Sequence Consulting

MAY 21, 2025

Lets say youre creating a professional development pathway for marketing professionals. Youll also be able to send push notifications to keep members informed about new courses, upcoming events, or other important updates. With timely reminders and updates, theyll never be out of the loop!

Recruiting 72

Recruiting Recruitment How To LMS 72

Higher Logic

JANUARY 27, 2020

How Matt is movin’ and shakin’ in the community industry: Matt’s career path has taken him through teaching, sales, marketing, IT, and now, community management. He’s clear that this program is about community as a strategy – not social media tools or marketing. Matt’s current role: Online Community Manager at Genesys.

Software 317

Software Strategy Industry Social Media 317

Reid All About it

JUNE 28, 2024

The learning management system (LMS) market has exploded in response. Use this information to plan realistic project timelines, learn from the experiences of others, select vendors, and assemble project teams. To understand and get close to your members, follow marketing technology trends. LMS selection. Membership.

LMS 264

LMS Course Member Engagement Education 264

Higher Logic

NOVEMBER 8, 2018

This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers. Introduced marketing automation , powered by Informz. Congrats to our 2018 winners! An average of 5.32 Highlights.

Michigan 190

Michigan Certificate Handbook Directory 190

Nonprofit Marketing Guide

JULY 6, 2023

Another potential Twitter-killer has entered the ring, but this one already has some pretty big social media guns backing it. You can import all of your account information from Instagram (including who you follow) to the Threads app making it very easy to set up. appeared first on Nonprofit Marketing Guide. Let us know!

Social Media 85

Social Media Video Project Content 85

Higher Logic

FEBRUARY 21, 2020

Your customers likely interact with you almost entirely online (as they do things like submit support tickets, tag your business profiles on social media, or visit your website), making evaluating your customers’ digital experience a key step on the road to improving it. Can customers update their own personal information in your CRM?

eBook 286

eBook Tools Products Review 286

Reid All About it

NOVEMBER 29, 2019

Learn how to prioritize sales prospects to maximize impact, what information/data you should compile to increase interest, and how simplicity can increase response. Learn about innovative technology and use this information to develop a point of view on which trends will be the most applicable to enhancing your events. 1 CMP credit.

West Virginia 360

West Virginia Washington DC Revenue 360

Sequence Consulting

MAY 21, 2025

Author: Kristen Wall Between funding member benefits, new programs, and various marketing initiatives, it takes a significant investment to further your associations offerings. This calculation enables you to make informed financial decisions, set appropriate prices for membership tiers, and justify each of its investments.

LMS 72

LMS Revenue Certificate Course 72

Higher Logic

MAY 20, 2020

To save time and resources, you can record the webinar and share it as an informational resource for members to refer back to if they need help or have a question. Check out the Ultimate Guide to Marketing Automation, available below. That initial welcome can help improve engagement and retention rates.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Higher Logic

APRIL 25, 2019

Disseminate event information with real-time updates. Using a mobile event app, all relevant information is in one place and it’s simple to modify, giving attendees easy access to the schedule. Provide attendees access to their registration information. Partner up to promote exhibitor & sponsor information.

Massachusetts 226

Massachusetts Social Media Conference Newsletter 226