Higher Logic

JANUARY 2, 2019

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.

Marketing 184

Marketing Strategy Tips Social Media 184

Higher Logic

APRIL 3, 2018

The secret to doubling your donation revenues through matching gifts is simply marketing them to your constituents. You can use these four marketing strategies to boost both donor awareness and your matching gifts revenue: Raise awareness by explaining matching gifts to your donors. In your promotional emails.

Marketing 189

Marketing Strategy Revenue Tools 189

Reid All About it

JANUARY 4, 2019

If you haven’t already received an invitation to participate from Mariner Management, you can opt in by providing your information here. Billhighway invited 16 component relations professionals to talk at the Association Component Exchange (CEX) about their favorite chapter tech tools for: Collecting chapter information and data.

Video 285

Video Washington Social Media DC 285

Blue Sky eLearn

FEBRUARY 4, 2020

Communicate digitally to disseminate information. The software allows you to organize and store member information, as well as generate reports to discover valuable insights on your membership. Manage registration, marketing efforts, and product add-on revenue all through your main database. Email marketing software.

Organization 270

Organization LMS Software Social Media 270

Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. That being said….

Marketing 195

Marketing Revenue eBook Software 195

Association Analytics

OCTOBER 10, 2022

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Sales are instant. Analyze Performance.

Marketing 169

Marketing Tools Examples Content 169

WBT Systems

AUGUST 29, 2017

Association members encounter an overwhelming amount of information every day from organizations pushing themselves into the already crowded professional development space. Your association can leverage the power of social proof when marketing your online learning programs. The behavioral science behind social proof.

Marketing 192

Marketing How To Course Discount 192

EventMobi: Association Events

JULY 9, 2024

Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and social media apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology. Social media is their preferred form of entertainment.

Tips 241

Tips Social Media millennials Content 241

Higher Logic

APRIL 12, 2018

The Problem with Using Public Social Media Platforms. On the front-end sales line here at Higher Logic, we often hear organizations are happy with using social media platforms as their main line of communication with and between their members. Weigh the Benefits of Social Media with Privacy and Data Risks.

Organization 143

Organization Social Media Maine Revenue 143

Blue Sky eLearn

JANUARY 14, 2020

You (or your marketing team) are probably using it to track traffic on your organization’s website. Understand how well your email and social media campaigns are doing by viewing your conversion data by campaign. Remem b er to optimize your marketing campaigns for tracking by adding the correct UTM parameters. .

LMS 292

LMS Learning Management System Case Study Content 292

Reid All About it

APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Whelan, CDM, President, Marketing General Incorporated. How to Cut Your Marketing Budget–Without Killing Your Marketing. Event communications.

North Carolina 74

North Carolina Montana Content Social Media 74

Reid All About it

AUGUST 16, 2024

A few months ago, a website firm serving the association market went out of business and left their association clients adrift. Fri 8/16 at 3 p.m.* – The Informal Consultants Networking Extravaganza This monthly networking meeting is for full-time consultants who work with non-profits and associations. Website hosting. to 1:05 p.m.

America 262

America Content Social Media Strategy 262

Higher Logic

JANUARY 6, 2018

Sure, there are plenty of other marketing platforms to choose from and lots of other ways to generate sales for your products or services. But c’mon – the social media giant has billions of users from around the world playing on it every day and more than 70 million small businesses owners like me have our own pages.

Social Media 201

Social Media Revenue Course Tools 201

Higher Logic

MAY 29, 2020

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Objection 2: Social Media. Example: “It would be much easier to create a social media group.

Social Media 254

Social Media Tools Member Engagement Revenue 254

EventMobi: Association Events

JUNE 19, 2024

We would have them actually upload them in the app and then we get all their photos immediately… So we cut out social media completely and just focused on having people engage more in the app and share their experiences.” They can also be a rich source of information about their own demographic.

Strategy 257

Strategy Tips Boston Social Media 257

Higher Logic

JANUARY 27, 2020

How Matt is movin’ and shakin’ in the community industry: Matt’s career path has taken him through teaching, sales, marketing, IT, and now, community management. He’s clear that this program is about community as a strategy – not social media tools or marketing. Matt’s current role: Online Community Manager at Genesys.

Software 317

Software Industry Strategy Social Media 317

Higher Logic

NOVEMBER 8, 2018

This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers. Introduced marketing automation , powered by Informz. Congrats to our 2018 winners! An average of 5.32 Highlights.

Michigan 190

Michigan Certificate Handbook Directory 190

Reid All About it

APRIL 19, 2024

And, unlike social media channels, your association controls the app. Andy Crestodina, Orbit Media 101 ways to make and maintain friendships: real examples from life and listeners. The Informal Consultants Networking Extravaganza This monthly networking meeting is by consultants, for consultants. More info/register.

Newsletter 256

Newsletter Content Social Media Education 256

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Chapters should offer plenty of member-organized social meetups, not just education programs. Event marketing. Humans… so persuadable! Mentoring programs.

Social Media 256

Social Media DC Strategy Education 256

Reid All About it

NOVEMBER 29, 2019

Learn how to prioritize sales prospects to maximize impact, what information/data you should compile to increase interest, and how simplicity can increase response. Learn about innovative technology and use this information to develop a point of view on which trends will be the most applicable to enhancing your events. 1 CMP credit.

West Virginia 360

West Virginia Washington DC Revenue 360

Reid All About it

JUNE 28, 2024

The learning management system (LMS) market has exploded in response. Use this information to plan realistic project timelines, learn from the experiences of others, select vendors, and assemble project teams. To understand and get close to your members, follow marketing technology trends. LMS selection. Membership.

LMS 262

LMS Course Education Member Engagement 262

Higher Logic

MAY 20, 2020

To save time and resources, you can record the webinar and share it as an informational resource for members to refer back to if they need help or have a question. Check out the Ultimate Guide to Marketing Automation, available below. That initial welcome can help improve engagement and retention rates.

Revenue 296

Revenue Learning Management System eBook Member Engagement 296

Higher Logic

FEBRUARY 21, 2020

Your customers likely interact with you almost entirely online (as they do things like submit support tickets, tag your business profiles on social media, or visit your website), making evaluating your customers’ digital experience a key step on the road to improving it. Can customers update their own personal information in your CRM?

eBook 286

eBook Tools Products Communications 286

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media. Tue 5/25 at 11 a.m. – Host: Firespring.

San Jose 369

San Jose Email Marketing millennials Tools 369

Higher Logic

APRIL 25, 2019

Disseminate event information with real-time updates. Using a mobile event app, all relevant information is in one place and it’s simple to modify, giving attendees easy access to the schedule. Provide attendees access to their registration information. Partner up to promote exhibitor & sponsor information.

Massachusetts 226

Massachusetts Newsletter Social Media Conference 226

Higher Logic

AUGUST 10, 2017

You’re probably not going to greet members with a city-specific weather forecast, but you can use online activity data and transactional information to customize their experiences. Use that data to send only the most relevant offers and information to each member. Social media has empowered people.

Social Media 196

Social Media Video Content Member Experience 196

Blue Sky eLearn

MAY 16, 2019

Current Employees – aside from their names, include contact information and their start date. Information about your team’s project management methods and tools being used – i.e. where to find project task lists or communication threads in Asana, Basecamp, Slack, etc. Primary account manager(s) contact information.

Tips 211

Tips FAQ Education Sample 211

Nimble AMS

JULY 22, 2022

This highlights an opportunity for your association to improve your content marketing model and determine the best mix of free, gated, and paid content for your constituents. . Why your association needs to develop a content marketing model. Individuals don’t need to provide any information for content.

Content 118

Content Marketing How To LMS 118

Blue Sky eLearn

FEBRUARY 18, 2021

Event planning software can help you organize your event, market the opportunity to members, and collect data to measure event success all within one system. . Consider these digital marketing ideas from AccuData to spread the word about your virtual service event: Your email newsletter. Your social media pages.

Organization 232

Organization Software Newsletter Tips 232

Blue Sky eLearn

NOVEMBER 26, 2018

Having so many tiers is a genius marketing ploy because every time someone is a booking a flight, they will take that airline status into consideration. Millennials grew up with social media and like to share the products they buy and the things they do. If anyone you involve is active on social media – even better!

millennials 173

millennials Tips Social Media Strategy 173

Reid All About it

FEBRUARY 23, 2018

The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. The Business Impact of Marketing Automation on Event Registrations. Gain Insight on the Global Association Market (Washington DC). More info/register.

DC 79

DC Washington LMS Social Media 79

Reid All About it

OCTOBER 11, 2024

Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Video marketing. Whether you’re in marketing, communications, technology, or another department, this event is designed to provide you with actionable knowledge and networking opportunities. Sponsorships. Good humans.

North Carolina 256

North Carolina Newsletter Email Marketing Revenue 256

WBT Systems

JUNE 5, 2017

These skills aren’t specifically addressed in the Certified Association Executive (CAE) exam, but they will be invaluable for association professionals as they deal with changes in their market and workplace. Many of us use this skill already to deal with our saturated and overwhelming information stream.

Education 249

Education Innovation Social Media Process 249

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 278

Maryland LMS Revenue Strategy 278

GrowthZone

JANUARY 10, 2023

It’s so frustrating, especially if you posted the event or program on social media again and again. The fact is, it’s virtually impossible to dependably reach the people in your audience through social media. It’s not social like the social media platforms. Or did you?

Social Media 148

Social Media Newsletter Tips Tools 148

Blue Sky eLearn

NOVEMBER 26, 2018

Having so many tiers is a genius marketing ploy because every time someone is a booking a flight, they will take that airline status into consideration. Millennials grew up with social media and like to share the products they buy and the things they do. If anyone you involve is active on social media – even better!

millennials 169

millennials Tips Social Media Strategy 169

Blue Sky eLearn

OCTOBER 19, 2020

For instance, consider the following popular ways to track data and compare it to your association: Social media interactions. How often are your members interacting with you on social media? . This can help ensure that only members in the specific group can access information on it. . Email open rate. Jake Fabbri.

Association Management 250

Association Management Committee Learning Management System Software 250