Smooth The Path

JUNE 4, 2017

Improve new member retention. Grow member engagement. Attract more members. Extend member value. Because of my Crayola marketing training, I always turn to member research first. Understand members well, and the path to the goal will emerge. Increase non-dues revenue. Change the association.

Member Research 76

Member Research Revenue Member Engagement Tools 76

Reid All About it

JULY 9, 2021

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. Member Engagement in 2021: How Associations are Navigating Engagement in the Post-Pandemic Environment. Makes more sense now.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Reid All About it

AUGUST 30, 2024

This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. Workplace challenges. 1 CAE credit. More info/register.

Video 213

Video Content Revenue Strategy 213

Smooth The Path

AUGUST 2, 2018

Over the years these members received more value than the cost of their membership and they had wonderful experiences because of the association. They happily renew looking forward to another year of information that helps them succeed and experiences they enjoy. But some members do not like receiving renewal notices.

Member Research 68

Member Research Cost Member Experience Member Engagement 68

Smooth The Path

SEPTEMBER 10, 2019

The moment you see a pattern of irrational-seeming decisions, it’s your job to dig in and figure out why members are behaving that way. Related: When we create a vacuum of information, our members make up stories. Some engagement tactics paradoxically prevent member engagement.

Member Engagement 60

Member Engagement Conference Member Insights Member Research 60

Membership Marketing

JULY 11, 2024

These membership drivers include providing value, adding new members, engaging in continuous innovation, reaching emerging generations, and increasing member engagement. The good news is that associations report positive trends in the value that they provide to members.

Report 40

Report Marketing Member Research Innovation 40

GrowthZone

JUNE 28, 2017

Test your message externally with member research (via a survey or focus groups): Have trends shifted? Have your member’s biggest worries or needs changed? How satisfied are members with the services that you say you do well – that your VP is based on? Technology is still an area that the association wants to build.

Survey 60

Survey Tools Examples Member Research 60

Association Adviser

SEPTEMBER 19, 2016

Scott Wiley, CAE, head of the Ohio Society of CPAs , and newly elected Chair of the ASAE board, shares his thoughts about advocacy, millennials, member engagement and the importance of financial literacy in an exclusive Association Adviser interview. . But our research is never really done.

Ohio 60

Ohio Innovation millennials Resources 60

Fonteva

AUGUST 15, 2019

Member profiles are well-rounded and have a single, accurate information source. Events allow association members to come together, whether it’s through an educational course to get a certification or with a conference to provide networking opportunities. 360-view of member engagement. Event Management.

Association Software 40

Association Software Software Tools Association Management 40

Smooth The Path

MAY 23, 2017

Now we can act on that information. We can develop offerings members love. We can attract high-quality members with our improved marketing. Related: How to exponentially improve member engagement at any association. Do you know what they will be struggling with three years from now? I am happy to bat ideas around.

Project 89

Project Member Engagement Conference Strategy 89

Sequence Consulting

JANUARY 14, 2025

Reading Time: 4 minutes By: Karin Tracy Simple member engagement strategies such as sending monthly email newsletters and promoting an annual conference still have their place in association management practices. Automation ensures communications are consistent and timely, keeping members engaged in your programs.

Member Engagement 72

Member Engagement Tips Recruiting Recruitment 72