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Why Data Should Be the Cornerstone of Your Association’s Strategy Associations that leverage data and research consistently stay relevant and competitive by deepening their understanding of member needs, making informed decisions, and uncovering new revenue opportunities.
In the association world, memberengagement is always a top priority – but it’s not always a successful endeavor. Most associations don’t have an easy way to measure memberengagement across all their different systems and touch points. They then promoted that content to unengaged members with similar profiles.
You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Using integrated mobile apps, there’s an opportunity to drive revenue with: Sponsored ad space and push notifications.
Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. Memberengagement. She shares three questions to help you declutter your media and other non-dues revenue products before adding anything new. Membership value.
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep membersengaged and revenues high. Once you start thinking creatively, you can use all that content you prepped for your event to keep membersengaged and increase revenue.
It's difficult not to get discouraged by such speculation when your memberengagement is so critical to the success of your association as a whole. Memberengagement isn’t an easy, snap-your-fingers kind of thing, but when you have an engagedmember base, the work is totally worth it. Most important?
Providing effective volunteer training without veering into information overwhelm is tricky, but not when you have Mariner Management & Marketing at your side. Sarah Sain, CAE, Naylor Association Solutions The power of personalized memberengagement: why its critical for associations and how to get started.| Microlearning.
More info/register (free for ASAE members only). Host: ASAE Speakers: Johanna Gundlach, Chief Operating Officer, Betty Bot Reggie Henry, CAE, Chief Information & Performance Excellence, ASAE Truman Towle, Data Analyst, ASAE Tue 2/4 at 11 a.m. 1 CAE credit. Come hear AI strategies from your fellow association executives.
At the time of this interview, Peggy Winton served as President and CEO of the Association for Intelligent Information Management (AIIM). AIIM, the Association for Intelligent Information Management, embraced this challenge head-on. This mindset fueled both operational efficiency and memberengagement, driving $5.5
Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase memberengagement. Education revenue. Take away actionable strategies to boost sponsorship revenue and create lasting partnerships. More info/register.
Hear about the themes for 2025, such as navigating AI strategy, the impact of data management, enabling memberengagement, and understanding technology debt. Host: Data Analytics Network Speaker: Reggie Henry, Chief Information & Performance Excellence Officer, ASAE Tue 3/4 at 12 p.m. More info/register (ASAE members only).
They describe revenue-sharing models and offer tips for ensuring a profitable, equitable and peaceful partnership. The Informal Consultants Networking Extravaganza This monthly networking meeting is for full-time consultants who work with non-profits and associations. Awards program. Fri 11/15 at 3 p.m. – More info/register.
Explore strategies to revitalize your association’s digital foundation, with a central focus on leveraging learning technology to kickstart revenue generation. Hear an action plan to revitalize your association’s tech infrastructure, ensuring it can support your organization’s goals and member needs in the digital age.
If you’re like most associations, it’s likely that your member dues have been in decline and that means you’ve got to look at other ways to make up for that difference, Diversifying revenue streams is key to long-term success, but your association doesn’t need to look far for solutions.
In general, members were certainly shifting to more online products and services, such as virtual conferences or online classes. These may have not been a big revenue generator for you, but they provided a much needed connection for your members and delivered value to them. No two members are alike. Get Started!
Members rely on you for information and education, but limited resources prevent associations from being the content machines of members dreams. Karine Desbant at MCI describes how their client associations are generating new revenue streams and growing membership by repurposing content. How do you all cope? 1 CAE credit.
The Informal Consultants Networking Extravaganza This monthly networking meeting is for full-time consultants who work with non-profits and associations. You dont have to be an ASAE member to attend this consultant-organized event. 1 CAE credit. More info/register. Fri 12/20 at 3 p.m. 1 CAE credit.
In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. To engagemembers, WorkerBee.TV Hear app best practices for driving memberengagement and proven tactics from your peers to enhance your apps success.
You’re probably already seeing how these societal, workplace and behavioral changes affect memberengagement—sometimes for the better and sometimes for the worse. How are associations learning about and responding to new member needs and expectations arising from all this change? MemberEngagement Catalyst: Digital Exhaust .
But did you know that you can also empower your association volunteers to boost memberengagement? Here’s how to start transforming your memberengagement strategy by mobilizing your volunteers. . Are you looking for tips to prepare your memberengagement strategy for 2023? Your members want to connect!
In todays technology-driven world, associations that fail to modernize risk losing relevance, members, and revenue. Meeting evolving member expectations and staying competitive requires a commitment to embedding technology into every aspect of your organizations strategy. Stronger Security: Protect member data and build trust.
Memberengagement is the #1 way to make sure your members recognize the value they get from your association. The best association memberengagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! The solution?
This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss, this month, memberengagement scoring. MemberEngagement Party. 1 CAE credit.
Events play a key role in engaging your members, generating revenue, and achieving organizational goals. The good news is that the right event technology can empower you to deliver better event experiences, increase memberengagement , and achieve your overall objectives. Get the Guide 1.
Explore ways to use your data to monitor your organizations health and performance, improve segmentation and personalization, identify member needs, trigger helpful automations, and deepen memberengagement. 1 CAE credit. More info/register. More info/register. Host: ASI Tue 2/25 at 11 a.m. More info/register.
The risks of staying stagnant are high associations that dont adapt to technological advancements risk membership declines, revenue losses, and diminished influence. Associations that dont invest in technology to support these experiences may struggle to keep membersengaged.
It’s important to have revenue-generating tools and approaches in place to keep your association strong. . Here are some approaches you might not have thought of to increase revenue for your association. Over time, your association’s revenue needs change. But it can be a highly effective tool for increasing revenue.
If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list.
More info/register (ASAE members only). Host: ASAE Technology Council Guest: Michael Getter, Vice President, Information Systems and Technology, Global Cold Chain Alliance Facilitators: Dave Coriale, President of DelCor Technology Solutions Reggie Henry, Chief Information and Performance Excellence Officer of ASAE Tue 1/14 at 12 p.m.
Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. More info/register (fee for non-MPI members). More info/register.
According to a new report, association professionals are entering 2025 feeling optimistic about membership and revenue, but are looking to improve their technological savvy to better engage with their audiences. Education, training, and networking remain the most common messaging subjects, consistent with past years.)
Does your association have a new member onboarding, orientation or welcoming program? If you do, please participate in the 2020 New MemberEngagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking. Hear about some major considerations for online engagement. Virtual event sponsors/exhibitors.
At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. Also of note: More than half of respondents recognize a serious or significant problem with the lack of revenue generated from their communication vehicles.
Updated profile data is more than just getting current email address information. Your association is only as good as your member data, and it’s a big task to keep it clean. Data management and data integrity is a demanding job for you and your association. But, it has to be done. While you regularly communicate […].
Thats why we specialize in helping associations build digital strategies that address inefficiencies, improve memberengagement, and leverage data for growth. To avoid declines in membership, engagement, and revenue, its critical to recognize the warning signs that indicate your association may be falling behind.
By combining robust AMS features with a vibrant community hub, GrowthZone empowers associations to increase membership, boost revenue, and deepen memberengagement. For more information, visit growthzone.com. Streamline operations, foster connections, and achieve your goals with GrowthZone.
James Young at Product Community shares ten revenue-generating product ideas. Find out which settings to adjust for privacy and security, and understand what information is safe to input into AI tools. Challenge your understanding of your association’s members. Product ideas. More info/register. More info/register.
He shares five resources for getting up to speed and staying informed about AI. Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. 1 CAE credit.
For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals.
They’re reporting on a non-dues revenue generating idea from the recent Non-Dues-A-Palooza ideation session: educational coaches who help professionals map out a professional development plan and guide them into your association’s education and credentialing programs. Presenter: Greg Smith, Senior Information Technology Consultant.
Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Join first , then look in Events for more information. More info/register.
Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. Hear about some major considerations for online engagement.
Formed in 1981, VHMA has grown to serve over 2,700 members across North America. How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns.
I also noticed a lack of intention in solving these issues: most associations admit to not having memberengagement, young professional recruitment and lapsed member reengagement plans. In a recent survey in fact, over 80% of associations said that they are making non-dues revenue a top priority. 1 CAE credit. .
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