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Chazin & Company describes what association CEOs should expect of their financial and accounting teams , so staff and volunteer leadership have the necessary financial information to answer questions, make data-driven decisions and fulfill their fiduciary duty. More info/register (ASAE members only). Certification requirements.
Memberrecruitment. Mary Byers explains why you need one (at least) and what questions will help you identify your competitive advantage overall and for different member segments. Host: Data Analytics Network Speaker: Reggie Henry, Chief Information & Performance Excellence Officer, ASAE Tue 3/4 at 12 p.m.
Multiply Member Value with AI: Strategies for Associations Learn how to compete with the rise of AI searches and summaries and be your members go-to resource for valuable industry information. Host: ASAE Speaker: Rob Wenger, Chief Information Officer, Higher Logic Wed 4/23 at 2 p.m. 1 CAE credit. More info/register.
Chazin & Company describes what association CEOs should expect from their finance and accounting teams , so staff and volunteer leadership have the financial information they need to answer questions, make data-driven decisions and fulfill their fiduciary duty. To engage members, WorkerBee.TV Association finances.
These programs help employers bridge industry skills gaps and help members acquire and display mastery of new skills and knowledge. Recruiting awards judges. OpenWater shares proven strategies for recruiting judges for an association awards program , even if members say theyre too busy. You just need a plan. 1 CAE credit.
Why Your Data Matters & What You Can Do With It Learn how to harness your association’s data and build a culture of analytics to help drive strategic decisions, enhance memberexperiences, and unlock new opportunities for growth. More info/register. Host: ASI Tue 2/25 at 11 a.m. More info/register. 1 CAE credit.
Membership management software is designed to communicate with members, track member engagement, manage payments, and deliver member benefits. This technology allows busy association staff to provide the best memberexperiences possible without spending excessive time and effort on the program.
. – Elevate Your Impact: Three Strategies to Build Association Success (Fall Symposium) Hear about three powerful strategies to enhance your data-driven initiatives and meet your members’ needs, starting with a comprehensive data audit to ensure you’re collecting the right information to support your goals. More info/register.
Transforming MemberExperiences With AI Marketing Learn about a carefully curated selection of intuitive, powerful AI tools specifically developed for the unique challenges of modern marketing. More info/register. Host: UST Education Speakers: Michael DiFrisco, CAE, Executive Director, American Academy of Cosmetic Dentistry Joanna M.
Members have a wealth of information at their fingertips, and engaging them requires a focused, strategic approach. This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members.
Develop personalized memberexperiences. Planners can increase attendee satisfaction, attract more new members, and build their organization’s brand through more personalized experiences. It’s a loud and clamoring world vying for attention, but one of the best ways to cut the clutter is personalization.
Clowder shares marketing tactics that will entice members to download and use your app. Memberexperience. Fíonta examines what members value these days and describes strategies for using technology to deliver a more satisfying memberexperience. More info/register (ASAE members only). 1 CAE credit.
These questions address issues that affect the memberexperience, security, data integrity, e-commerce, training and support, reporting, data migration, upgrades, and costs. Memberexperience. Fonta suggests applying the core principles of a good online user experience (UX) to help members take advantage of benefits.
Everyone wins with this approach: award recipients enjoy additional recognition and publicity, members benefit from timely and relatable educational content, and staff save time by repurposing content instead of creating it from scratch. Dont worry, members wont complain if the content you push out is worth their time.
Explore five critical metrics—ARR, MRR, retention rate, NPS, and CAC—and how they can inform smarter marketing and membership decisions. Creating Super Member Profiles That Drive Engagement and Personalization Learn what data is most valuable to capture and how to structure member profiles to support personalization efforts.
They explain how to boost awareness and interest, increase the perception of fairness, remove barriers to entry, and showcase the programs value to members. Memberrecruitment. YourMembership describes 13 tactics used by small-staff associations to attract and recruit new members. Cognitive risk. 1 CAE credit. .
According to the Community Brands 2022 Association Trends Study, members are more likely to be satisfied and invest in their organization if it’s an early adopter of technology—but less than 20% of association professionals feel very technologically prepared for the future. How innovative technology builds member loyalty.
Your Association Management Software (AMS) houses data that can be leveraged to provide a better, more personalized memberexperience. To address their stalled membership, they created an automated marketing campaign leveraging data in their AMS and feedback information.
Surprisingly, association professionals continue to undervalue offering career resources, even though it proves to be a huge benefit with the power to drive a superior memberexperience. Here’s how: Seven tips to elevate the memberexperience by becoming an industry career resource . Create informational content.
Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Personalizing your communications during recruitment and retention.
If you know data exists within your online community and marketing automation activities, but you aren’t leveraging it to inform your ability to provide a targeted, valuable memberexperience, well - it’s as if Charlie Bucket found a golden ticket then decided he didn’t feel like going to Willy Wonka’s Chocolate Factory that day.
A powerful AMS helps your organization streamline its internal processes so that your leadership and staff can focus on the memberexperience. Engaged members will renew their contracts and recruit colleagues who help your organization grow and support your mission. Help your members thrive, and they can help you.
If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. The goal: Every year, bringing in new members is likely to be on your association’s list. Objection 1: Price.
With nuclear medicine and molecular imaging rapidly expanding, it’s critical that The Society of Nuclear Medicine and Molecular Imaging’s (SNMMI) members stay informed about the new therapies, devices, and drugs that are redefining the way patient care is managed. Getting in touch with members through automation.
They just published the AMS/CRM System Selection Process Survey Results , which shows what 200+ associations and their vendor and consultant partners experience during system selection. Use this information to plan realistic project timelines, learn from the experiences of others, select vendors, and assemble project teams.
Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago. Membership recruitment and retention aren’t isolated processes. What information do your members need at a specific time?
Maybe you’re struggling with: Retaining and recruiting more members. Reggie Henry, Chief Information and Engagement Officer, ASAE. You might be experiencing the effects of a lack of engagement at your association now, without realizing the source of the problem. What are those effects? Staying relevant in a digital world.
They can no longer rely on sending batch-and-blast, one-off emails to their whole member base as an effective membership recruitment and retention strategy. With over 40 diverse member segments, Professionals Australia found it impossible to recruit, onboard, and engage with each segment in a personalized way.
Let’s use the goals most common to associations as an example: Recruit more members, improve member engagement, and increase retention. Explain to your executive team and your board how an online member community can help you reach these goals. Highlight how an online community can improve the memberexperience.
Here’s what else we know : You can reach and retain younger members by exceeding their expectations with a customized memberexperience that meets them where they are in their careers, and positions you to grow together. Make it simple for your members to connect (on their terms) while providing a cohesive memberexperience.
Memberexperience. For their 2024 State of Associations MemberExperience (MX) report , Forj surveyed over 1000 association members about membership expectations and experiences. Find out which settings to adjust for privacy and security, and understand what information is safe to input into AI tools.
It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. The better the experience, the more likely you are to talk about it (cue the FOMO ). than to follow through.
The experience of being a newbie may be tucked into the back of your mind and the details fuzzy or rewritten in an I remember when… context. Being part of a new group gives you perspective of a new memberexperience. My experience? How do they recruit? More Information. What do they do for on-boarding?
To deliver a member-centric experience at your organization, you’ll need the right technology. Consider adopting modern association management software (AMS) to drive memberrecruitment. An AMS is an invaluable tool to optimize your operations and boost memberrecruitment and retention. .
Membership recruitment is a never-ending project. Every year, members leave your organization – they retire, change jobs or professions, go out of business, lose their professional development budget, or just leave for unknown reasons. As members go out the back door, you must keep new ones coming in the front. Get it now.
Your membership recruitment efforts worked! You have new members. It’s the same with new members to your association. That’s why member onboarding is so important. Sending too much information right away can be a turnoff. Start by thanking new members for their membership. Now it’s time to get them on board.
While we can ’t promise we have all the answer s, this blog offers vital facts about the important young professionals that your organization is so eager to recruit. If Gen Z isn’t yet on your radar, it really should be. Because of this, Yello reports 46% of Gen Z members have applied for an internship or a job via a mobile device.
If those members do decide to leave, the time and effort into attracting them is ultimately wasted. If you can only focus on either recruitment or retention, it’s more cost-effective and beneficial to focus on the latter. However, that doesn’t mean you forget recruitment efforts altogether! Learning opportunities.
How can you continue to attract new members to your organization? For large associations and labor unions, membership recruitment is a never-ending project. What strategies will you use for recruiting new members? And what tactics will you use to achieve your recruitment goals? So, how do you increase membership?
Diversity is a vital component to recruiting more volunteers because it strengthens your volunteer program by offering a highly skilled volunteer base. Employment information . There’s no doubt that every member brings value to your association. Recruit a diverse group of members. ? Educational background? .
Host: UST Education Speakers: Julie Duncan, Association Practice Leader, and Jenni Glaze, COO, US Transactions Corporation Wed 11/1 at 12 p.m. – Don’t Be a Data Hoarder: 5 Steps to Recovery Data hoarding wastes staff time, creates a bad memberexperience, and costs your association revenue. Location: Aurora CO. 1 CMP credit.
According to the Community Brands 2022 Association Trends Study, 49% of individuals reported their top member benefit was their organization’s Code of Ethics. . If your organization is looking to recruit new members and retain existing members, you’ll need to invest in your Code of Ethics.
The best associations don’t just think up something to say because they know they need to keep members engaged – they use personas to help them find the most relevant, helpful information for each member. What Are Member Personas? Member personas are imaginary people that describe your ideal or average members.
A membership committee is a volunteer-based group of members , serving to improve the memberexperience at an association. Members who serve on the committee have a range of backgrounds and experiences making them fit for leadership. Who is encouraged to serve as a regular committee member? Supporting staff.
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