Portage Group

AUGUST 8, 2012

It never ceases to amaze me how easily association executives and boards dismiss the need for conducting member research, confident that they have an accurate finger on the pulse of their key stakeholders. Perhaps you make it a habit to pick up the phone or drop in on members periodically to talk to them one-on-one.

Survey 100

Survey Member Research Committee Process 100

Reid All About it

JUNE 21, 2024

The Informal Consultants Networking Extravaganza Topic for this month’s networking meeting for association consultants is: business continuity planning for the solopreneur or small practice consultancy—in addition to any immediate concerns of the group, which will be discussed first. More info/register (ASAE members only).

Arlington 264

Arlington San Diego Course Strategy 264

Optimist Consulting

JANUARY 27, 2016

It is to provide information, prompt action or deliver a service? What is the member experience of that touchpoint? You can review the touchpoint as a member – what does it look and feel like? You can also bring the touchpoints into member research if you want to gain a deeper understanding.

Review 100

Review Member Experience Member Research Examples 100

Smooth The Path

JUNE 4, 2017

Because of my Crayola marketing training, I always turn to member research first. Understand members well, and the path to the goal will emerge. When starting a member research project, there are two possible methodologies to select. We do not yet have sufficient information to take action successfully.

Member Research 76

Member Research Revenue Member Engagement Tools 76

Nimble AMS

AUGUST 8, 2024

With abandoned cart reminders, you can send an automated email to ensure members follow through with a purchase ensuring you don’t lose a sale. So do your members. Research suggests that almost 80% of consumers prefer live chats versus phone calls.

Discount 133

Discount Tips Member Experience Member Research 133

Experts in Membership Marketing

MAY 7, 2013

This year we learned that 65% of membership associations that introduced member research in 2012 saw an increase in new members. If your leadership needs it, these results provide a strong rationale to perform member research. 59% saw an increase in membership and 45% realized an increase in renewals.

Member Research 28

Member Research Survey Leadership Report 28

Smooth The Path

JANUARY 17, 2019

The intrepretation problem is why I like qualitative member research so much. As a result, we have the whole story and all the information we need to take action today to solve the right problem. Participants tell me through their responses how they are interpreting the question.

Survey 68

Survey Member Research Resources Association Value 68

Smooth The Path

OCTOBER 2, 2016

Because ideas lead to innovation we want more ideas, better ideas, THE idea that will excite members. Many innovative associations use a formal or informal idea process which generally has five steps and goes something like this: Step #1: Allow member’s problems spark innovative ideas.

Process 119

Process Innovation Project Products 119

Smooth The Path

APRIL 7, 2016

Implicit in our ask to take an online survey, respond to a member interview, attend a focus group or even when we ask off-handed informal questions like what did you think of the conference? is the promise that we will act on the information we are receiving. If you are considering a member survey this post is worth your time.

Member Insights 60

Member Insights Member Research Survey Process 60

Smooth The Path

AUGUST 2, 2018

Over the years these members received more value than the cost of their membership and they had wonderful experiences because of the association. They happily renew looking forward to another year of information that helps them succeed and experiences they enjoy. But some members do not like receiving renewal notices.

Member Research 68

Member Research Cost Member Experience Member Engagement 68

Associations Now

MAY 3, 2019

Your member database is a portal to a lot of information—like, a lot. Audra Hopkins from the Web Scribble blog says to think of your member database like a room full of documents. You wouldn’t ever want to keep important information about your members strewn around, crumpled up, mixed up with other files and papers, right?”

Process 71

Process Certificate Member Research Tips 71

Smooth The Path

OCTOBER 25, 2017

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.”

Member Engagement 79

Member Engagement Industry Survey Member Research 79

Socious

SEPTEMBER 30, 2016

Completed by member research and association expert Amanda Kaiser, the study also delves into how and why those associations are innovating, as well as why other associations may be struggling. Communication between members and staff is key to implementing innovation goals. Step 4) Act. Don’t just think about it, do it.

Innovation 100

Innovation Membership Management Process Products 100

Reid All About it

AUGUST 30, 2024

This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. Workplace challenges. 1 CAE credit. More info/register.

Video 213

Video Content Revenue Strategy 213

Reid All About it

JULY 9, 2021

Tori Miller Liu, MBA, CAE, Information Systems Director, American Speech-Language-Hearing Association. Lisa Stahl, Data Project Manager, Columbia Books & Information Services. James Marquis, Chief Information Officer, 501Works. Emily Kirkpatrick, MBA, Executive Director, National Council of Teachers of English. Barbara J.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Smooth The Path

DECEMBER 14, 2015

When you have completed that, let’s talk about qualitative methods of member research to uncover the behavior, preference and problem segments. We’ll learn more about our best members, what their challenges are and what they worry about most as they look into the future.

Survey 68

Survey Member Research Industry Member Experience 68

Achurch

SEPTEMBER 23, 2019

We think you’ll find that it’s not groundbreaking information, however, in part 3, we’ll talk about the art side of things. High-performing teams are those where team members feel psychologically safe. Team members make eye contact with each other and talk energetically with each other. Psychological Safety. What does that mean?

Team 79

Team Member Research Communications Leadership 79

Fonteva

FEBRUARY 9, 2021

Here are some of the top features your own solution should have: Member database. Every piece of data and information you have on your members should live in your member database, also known as a constituent relationship management (CRM) system.

Member Engagement 98

Member Engagement Tips Recruitment Recruiting 98

Smooth The Path

OCTOBER 23, 2017

If you are short on time and money, no worries, you can still conduct a very informative listening tour via the phone. Sometimes we hear only what we want to hear but when we take detailed notes and review them later everything of importance shows up. Related: You need to know your Association’s Value Trigger Point.

Review 76

Review Products Member Research Organization 76

GrowthZone

JUNE 28, 2017

Test your message externally with member research (via a survey or focus groups): Have trends shifted? Have your member’s biggest worries or needs changed? How satisfied are members with the services that you say you do well – that your VP is based on? Technology is still an area that the association wants to build.

Survey 60

Survey Tools Examples Member Research 60

Smooth The Path

SEPTEMBER 9, 2021

In the old days of in-person events, the information exchanged in breakout groups was mostly effervescent. During breakout groups, great ideas bubble up, and the group creates understanding and excitement around the best ideas.

Conference 78

Conference Report Examples Process 78

Sequence Consulting

SEPTEMBER 8, 2022

It is helpful to know what similar organizations charge their members. While you may not have direct competitors, likely other organizations are catering to the same members or providing comparable benefits. This knowledge can aid in making informed decisions about dues increases.

Revenue 72

Revenue Strategy Price Analysis 72

Smooth The Path

MAY 23, 2017

Now we can act on that information. We can develop offerings members love. We can attract high-quality members with our improved marketing. Do you know what they will be struggling with three years from now? It is Day 1 for the associations who know the answers to these questions. We can change the organization’s strategy.

Project 89

Project Member Engagement Conference Strategy 89

Smooth The Path

FEBRUARY 28, 2017

We then use these assumptions to inform our plans moving forward. If you feel you don’t have unbias critical answers to inform significant changes, it is time to look beyond the data. It is time to discover your members’ stories. Interpreting this data we unconsciously make assumptions about their behaviors.

Survey 60

Survey Analysis Content Member Research 60

Membership Marketing

JULY 11, 2024

Our data suggest that many associations turn to market research to address this challenge. Our data show that 38% of associations conduct member research annually, and 29% conduct member research at an even greater frequency. The use of research positively correlates with encouraging membership numbers.

Report 40

Report Marketing Member Research Innovation 40

Smooth The Path

APRIL 19, 2016

We may not know about the big things and the little things, especially the little things, that take nips out of our member’s experience. Members don’t usually offer up that kind of information. They worry about hurting feelings. They fear the message may not be well received. They may not have time.

Survey 60

Survey Member Research Member Insights Member Experience 60

Smooth The Path

SEPTEMBER 10, 2019

The moment you see a pattern of irrational-seeming decisions, it’s your job to dig in and figure out why members are behaving that way. Related: When we create a vacuum of information, our members make up stories. Some engagement tactics paradoxically prevent member engagement.

Member Engagement 60

Member Engagement Conference Member Insights Member Research 60

SCD Group

OCTOBER 18, 2012

Do members complain about getting printed materials but key board members fight to keep printing “because the members I know don’t like to read information online?”. Consider member research (not a quick emailed survey) to analyze member needs and association programs.

Committee 40

Committee Cost Survey Member Research 40

Association 20/20

JULY 28, 2014

In many ways, the history of associations up to present day has been built upon information. Think about it, trends, best practices, education, professional development, standards, research data and more. For many decades our members and the rest of the world has looked to our association for information.

Video 40

Video Cost Content Communications 40

Mizz Information

NOVEMBER 18, 2018

This recent update summarizes what the project team learned from their latest member research; this post goes into why they did it and this helpful guide details how they did it. Gotta love these people for their thoroughness and transparency!

Leadership 63

Leadership Survey Resources Examples 63

Association 20/20

JANUARY 11, 2015

In many ways, the history of associations up to present day has been built upon information. Think about it, trends, best practices, education, professional development, standards, research data and more. For many decades our members and the rest of the world has looked to our association for information.

Video 40

Video Cost Content Communications 40

Association 20/20

JANUARY 11, 2015

In many ways, the history of associations up to present day has been built upon information. Think about it, trends, best practices, education, professional development, standards, research data and more. For many decades our members and the rest of the world has looked to our association for information.

Video 40

Video Cost Content Communications 40

CSAE

JUNE 27, 2023

Key highlights from the Town Hall are below: Members were reminded of CSAE’s strategic priorities: to be the champion for associations, to be the centre of excellence for the association sector and to be a model for continuous improvement in association management. Virtual While in-person events are important, so are virtual ones.

Committee 40

Committee Team Library Review 40

Association Adviser

SEPTEMBER 19, 2016

At OSCPA, we recently unveiled a new mission, vision and brand based on over two years of extensive member research. But our research is never really done. The team regularly brings that information back to our staff so that our strategic priorities and the work we do are directly aligned with solving members’ pain points.

Ohio 60

Ohio Innovation millennials Resources 60

Fonteva

AUGUST 15, 2019

Member profiles are well-rounded and have a single, accurate information source. Events allow association members to come together, whether it’s through an educational course to get a certification or with a conference to provide networking opportunities. 360-view of member engagement. Event Management.

Association Software 40

Association Software Software Tools Association Management 40

Mizz Information

NOVEMBER 18, 2018

This recent update summarizes what the project team learned from their latest member research; this post goes into why they did it and this helpful guide details how they did it. Gotta love these people for their thoroughness and transparency!

Leadership 40

Leadership Survey Resources Examples 40

Sequence Consulting

JANUARY 14, 2025

AI solutions can generate inaccurate, biased, or misleading information, so vetting AI-generated content is crucial. This can prevent misleading information or bias from slipping through the cracks and ensure communications with members dont feel robotic or canned.

Member Engagement 72

Member Engagement Tips Recruitment Recruiting 72