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NOVEMBER 1, 2024

Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Content marketing.

Revenue 258

Revenue Education Arlington Committee 258

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MAY 9, 2025

MGI offers strategies to increase renewals , based on 40 years of membership marketing experience and over a decade of surveying associations for their membership benchmark report. David Adler , Living Room Labs A primer on Generative Engine Optimization (GEO) for B2B marketers. Membership renewals. Mon 5/12 at 1 p.m.

Certificate 213

Certificate DC Strategy Revenue 213

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APRIL 11, 2025

Elizabeth Engel of Spark Consulting reminds us of both the negative and positive power of word-of-mouth marketing. Host: Dahlia El Gazzar, Dahlia+ Agency Guest: Noelle Russell, AI Leadership Institute *All events are online at Eastern Daylight Time unless otherwise noted. Member service. More info/register. Mon 4/14 at 8 a.m.

LMS 258

LMS Education Content Software 258

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DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. Member surveys.

Content 213

Content Strategy Education Revenue 213

Associations Now

OCTOBER 22, 2024

As the report puts it: “Directors and C-suite executives who entered the leadership ranks even five years ago may not fully grasp the technology-driven operating models that are creating value today.” If the CEO isn’t able to convey the digital strategy, then succession planning becomes really important.”

Report 107

Report Technology Leadership Strategy 107

Association Analytics

DECEMBER 9, 2024

Ensure leadership bases decisions on clear metrics rather than anecdotal evidence. Get everyone involved, create a cross-functional team focused on data innovation. And let the marketers play a bit – try new things with A/B testing, leveraging of behavior, or other creative outreaches to get the message through.

Tips 169

Tips Tools Project Survey 169

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s Whether you are an association executive, business professional, or the parent of a student, there are valuable insights to gain from these leaders about the future of education and work, innovation, crisis management, and community-building. More info/register. 1 CMP credit.

Montana 362

Montana Revenue Case Study Innovation 362

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

The Association 100

JANUARY 21, 2024

The Tennessee Concrete Association has earned the 2023 A100 CommImpact Award for Leadership in a Public Awareness Campaign. Its innovative marketing efforts successfully bridged the gap between education and the concrete industry.

Tennessee 130

Tennessee Leadership Education Innovation 130

Reid All About it

APRIL 4, 2025

Host: Momentive Software Speakers: Nicole Bowen, CAE, Nonprofit Relationship Management, RSM US LLP Corinne Contento, Director of Tax, Momentive Software Tirrah Switzer, VP, Product Marketing, Momentive Software Tue 4/8 at 12 p.m. Host: ON24 Speaker: Mark Bornstein, Vice President, Marketing and Chief Evangelist, ON24 Wed 4/9 at 11:30 a.m.

Revenue 258

Revenue Software Certificate Education 258

.orgSource

MAY 6, 2025

At.orgSource, we focus on helping: Leaders reframe their mindset around innovation and disruption Teams develop AI fluency , learning how to use tools like ChatGPT, Claude, Perplexity, and more Cultures evolve into environments of experimentation, psychological safety, and creativity Remember: The value of AI comes from how people use it.

Strategy 88

Strategy Leadership Process Team 88

.orgSource

NOVEMBER 20, 2024

It’s about creating a mindset that embraces innovation, agility, and data-driven strategies. By leveraging data analytics, AI, and personalized marketing, you can create a seamless, highly personalized member experience that drives engagement and satisfaction. Associations need to: Encourage a mindset shift across the organization.

Member Engagement 88

Member Engagement Member Experience Tools Innovation 88

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SEPTEMBER 13, 2024

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

LMS 270

LMS Revenue Certificate Content 270

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JANUARY 22, 2021

Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Join us for our free Marketing Automation & Technology Systems Demo Day event and experience seven in-depth demos from industry partners that are standing by ready to help. 8: Innovate.

Innovation 370

Innovation Education Communications Strategy 370

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OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 281

Maryland LMS Revenue Strategy 281

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NOVEMBER 29, 2019

This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss, this month, member engagement scoring. Demystifying Event Marketing. Tue 12/3 at 12 p.m.

West Virginia 360

West Virginia Washington DC Revenue 360

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NOVEMBER 15, 2024

Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Unlocking the Power of Personalization: Building Blocks for Your Marketing Campaign Your members want the right information at the right time, in the right channels. Yeah, me neither.

Certificate 264

Certificate Committee Education DC 264

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JUNE 4, 2021

Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. Through this interactive networking, you will build real relationships with like-minded and innovative association professionals. Presenters: Alyssa Peltier, Senior Manager, Industry Solutions, Event Marketing, Cvent.

Video 367

Video Innovation Content Education 367

GrowthZone

MAY 7, 2024

With an extensive technology and business leadership background, he is poised to guide GrowthZone into a new era of innovation and customer-focused growth. A Vision for Customer-Centric Growth In his new role, Plaia will lead the company’s strategic direction, drive innovation, and expand GrowthZone’s market presence.

Leadership 78

Leadership Innovation Software Revenue 78

Nonprofit Marketing Guide

APRIL 16, 2025

Thats where Engagement Mindsets come ina research-backed framework created by Nonprofit Marketing Guide (NPMG) that helps nonprofits move beyond surface-level demographics and into values-driven communication. Captains Motivated by leadership, influence, and achievement. Artisans Motivated by creativity, exploration, and innovation.

Leadership 74

Leadership millennials Strategy Social Media 74

Nimble AMS

JUNE 27, 2022

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . To truly transform how your members benefit from your organization, you’ll want to invite them to the leadership table.

Leadership 112

Leadership FAQ Member Engagement Member Experience 112

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FEBRUARY 26, 2021

They describe how to cultivate an organizational growth mindset so you can prepare your team and association to innovate and thrive. Your organization’s strategy must offer “an inspirational, robust, and innovative pathway to a better future.”. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruitment 329

Recruitment Recruiting Project Technology 329

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JUNE 18, 2021

WBT Systems offers the wisdom of Stoic philosophers like Marcus Aurelius and Seneca on topics pertaining to life inside and outside of associations, such as lifelong learning, change management, leadership, making the best of crappy situations and living in the now. Board Leadership ( Chatting with Agnes & Cecilia). every Monday.

LMS 369

LMS Certificate America Committee 369

Nimble AMS

AUGUST 2, 2023

We can’t wait to meet with thousands of association professionals, attend meaningful sessions, and get inspired to innovate. The 2023 ASAE Annual Meeting and Exposition will offer innovative and engaging community-building experie nces. See firsthand innovative solutions that will help to future-proof your association.

Innovation 124

Innovation Atlanta Georgia Software 124

Spark Consulting

FEBRUARY 19, 2025

Anyone can have a good idea, about anything, at any time, whether it’s the mail clerk realizing a way to make your direct mail marketing campaign more effective or an IT tech coming up with a great team building idea or kids figuring out that you need to let the air out of the truck’s tires for it to pass.

Team 195

Team Marketing Organization Innovation 195

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JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Ed Salvato, LGBTQ marketing specialist. The Most Innovative Campaigns in Digital Advocacy.

LMS 361

LMS Revenue Tips Strategy 361

Associations Now

JANUARY 30, 2023

Associations regularly say they want to innovate, but often remain steeped in traditional ways. The term “innovation” has been thrown around all organizations for years. But as beneficial as innovation is, associations often struggle with it. However, the opposite approach helps innovation thrive. Radoslaw Nowak, Ph.D.,

Innovation 116

Innovation Case Study New York Leadership 116

Reid All About it

FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr. Presenters: Celess Tyrell, Director of Online Learning & Innovation at the American Nephrology Nurses Association.

San Diego 370

San Diego Strategy Education Price 370

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MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. The goals they discuss are thought leadership, meeting leads and decision-makers, product showcasing and brand awareness. Virtual event sponsors/exhibitors. Fri 5/22 at 1 p.m.

Certificate 369

Certificate Revenue Conference North Carolina 369

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AUGUST 25, 2023

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Marketing to younger generations. Get yourself a bag of dough from the market. What cultural leadership characteristics keep an organization from reaching its potential?

millennials 370

millennials Education Survey Certificate 370

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AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Presenters: Erin Lee, Vice President Marketing & Customer Experience, Biotechnology Innovation Organization.

millennials 307

millennials Montana Education Certificate 307

WBT Systems

JUNE 5, 2017

These skills aren’t specifically addressed in the Certified Association Executive (CAE) exam, but they will be invaluable for association professionals as they deal with changes in their market and workplace. 3 – Emergent Leadership. IFTF says diversity will be a driver of innovation. 2 – Freestyling.

Education 249

Education Innovation Process Leadership 249

.orgSource

MAY 28, 2024

In a digital market moving at the speed of a video game, recruiting the right staff is a make-or-break activity. Sue’s deep experience with boards and leadership makes her the perfect resource for a conversation about coaching new and more seasoned directors. ASAPS had a leadership training program.

Leadership 88

Leadership Strategy Tools Innovation 88

Reid All About it

MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. The Online News Association is turning their conference into a virtual “ global journalism innovation festival.” Intriguing. Virtual conference of the week. Mon 6/1 at 12 p.m.

San Diego 259

San Diego Strategy Conference eBook 259

.orgSource

MAY 9, 2023

But association professionals sometimes struggle with creating a culture of innovation and a nimble organization. Open the Windows “A culture of innovation helps associations become resilient, generate new revenue streams, and succeed in the face of extreme challenges,” Liz observes. Make innovation part of strategic planning.

Innovation 17

Innovation Project Products Review 17

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. Association trends. s 2024 Association Economic Outlook Report , is optimistic.

Survey 275

Survey Content Education Strategy 275

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MARCH 24, 2023

WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. They explain how to use AMS data for planning and marketing events. Women in the workplace. Member onboarding.

Revenue 233

Revenue Chicago Leadership Education 233