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Build Membership Resiliency through Innovation

Membership Marketing

When I do presentations on the need for innovation, I often share a comparison of Sears and Amazon as a case study. There may not be a better example of the implications of whether or not organizations innovate and embrace change. There is no single recipe for successful innovation. Find it on Amazon. Here is the lesson.

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What if associations required every staffer to cold-call one member each week just to connect and listen?

Spark Consulting

If retention goes down, the membership staff gets blamed, even if the reason people are leaving is because, for instance, they hate the monthly magazine. It stifles innovation, because people think “cover your ass” not “come up with and try amazing new idea.” Or they’re organizing online. Or whatever.

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What Membership Organizations Can Learn From Magazines

GrowthZone

Magazines contain some clues. Kyle Sexton is an award-winning marketing strategist and international speaker on the topics of membership development, marketing and innovation. The post What Membership Organizations Can Learn From Magazines appeared first on GrowthZone. How do we create a new narrative for our organizations?

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3 Key Steps to Go from Innovation to Implementation

Association Adviser

Innovation has been a common buzzword for the past few years – and not just in the association world. There’s been a lot of talk about how organizations can create a culture that drives innovation, how great leaders can spur innovation and how associations need to innovate to survive. Who will this innovation benefit?

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What can Associations Learn from Corporate Learning Trends?

Forj

I believe that corporate education design innovations are slightly ahead of association trends, I intermittently attend corporate training conferences put on by ATD, Learning Guild, and Training Magazine to stay current.

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Association Brain Food: 5.24.24

Reid All About it

Association magazines. m3Magazines offers advice for transforming your magazine into a valuable resource for members. They start by reviewing the benefits of a well-crafted print magazine—in case you need to make a case to your leadership team. They also share association examples of effective program elements.

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Innovation Requires Diversity

Idea Architects

It's one of the many core elements of innovation, one Franz Johansson nicely described in his book The Medici Effect. He suggests innovation results from stepping into The Intersection, a place were ideas from different fields and cultures meet and collide, ultimately igniting an explosion of extraordinary discoveries.