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Association Brain Food: 11.8.24

Reid All About it

For example, only a quarter of event planners are “innovators” who “are constantly evolving their event designs.” Kellogg Insight The seventy percent: on minor characters and human possibility | Yiyun Li, Harper’s Magazine You never grow old at the table Make this for dinner: Portuguese chicken. Attendee value. More info/register.

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Association Brain Food: 4.11.25

Reid All About it

Elizabeth Engel of Spark Consulting reminds us of both the negative and positive power of word-of-mouth marketing. Snacks How to reconceive your association’s magazine as a strategic content asset. Hear how associations can harness AI for growth, innovation, and long-term success. More info/register. More info/register.

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Association Brain Food: 11.15.24

Reid All About it

Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Unlocking the Power of Personalization: Building Blocks for Your Marketing Campaign Your members want the right information at the right time, in the right channels. Yeah, me neither.

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Marketing on a Shoestring Budget: Crowdsourced Tips!

Spark Consulting

Trade ad space in a popular industry magazine for distributing that magazine to all your conference attendees. conferences crowdsourcing innovation marketing membership presentations' Trade signage at all your events for special sponsorship recognition. (I I have used this one myself and it works great!).

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Association Brain Food: 4.4.25

Reid All About it

A plaque, a profile in the magazine, and a shout-out in the newsletteris that all your associations award winners get? Host: ON24 Speaker: Mark Bornstein, Vice President, Marketing and Chief Evangelist, ON24 Wed 4/9 at 11:30 a.m. Award winner recognition. More info/register. More info/register. More info/register.

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Association Brain Food: 5.24.24

Reid All About it

In a recent episode of the Leading Learning podcast, Celisa Steele of Tagoras talked to Michelle Brien of Matchbox about authenticity and value in marketing, content marketing, generative AI, and more. Julius Solaris of Boldpush is a good follow on LinkedIn if you’re interested in event planning and marketing. 1 CAE credit.

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Association Brain Food Weekly: 8.7.20

Reid All About it

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Andrew Sullivan, New York Magazine ). Join us for this year’s virtual event as we focus on a future that requires us to innovate and exceed expectations. Take advantage! Talk about data!

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