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Build Membership Resiliency through Innovation

Membership Marketing

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. When I do presentations on the need for innovation, I often share a comparison of Sears and Amazon as a case study. There is no single recipe for successful innovation.

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Association Brain Food: 10.18.24

Reid All About it

Bruce Rosenthal and Dan Kowitz helped EDUCAUSE adopt a relationship-focused, year-round approach to sponsorships that better aligns their goals with the goals of revenue partners. As a result, EDUCAUSE is delivering more value to their partners while solidifying their organization’s revenue streams. Membership. Accessibility.

Revenue 259
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Association Brain Food: 8.30.24

Reid All About it

The weekly list of free educational events and resources for the association community… Chapter non-dues revenue. Association magazines. m3Magazines offers advice for transforming your magazine into a valuable resource for members. 7-day communications challenge. 7-day communications challenge. 1 CAE credit.

Video 212
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Association Brain Food: 5.24.24

Reid All About it

TopClass LMS describes the advantages of credentialing exam study groups for candidates and associations, such as boosting pass rates, introducing people to your other programs, and generating new revenue. Association magazines. m3Magazines offers advice for transforming your magazine into a valuable resource for members.

LMS 248
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Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Higher Logic

Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue. percent of their revenue from membership dues.

Revenue 159
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Association Brain Food: 10.25.24

Reid All About it

Explore strategies to revitalize your association’s digital foundation, with a central focus on leveraging learning technology to kickstart revenue generation. Awards, Before & After Hear about the planning and discipline that morphed a print magazine to print + digital, also now feeding a newsletter and social platforms.

Arlington 248
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Association Brain Food: 11.15.24

Reid All About it

They describe revenue-sharing models and offer tips for ensuring a profitable, equitable and peaceful partnership. Evaluating New Revenue Opportunities Explore key factors for guiding your association’s assessment of new products, programs or services. Engage with industry innovators and thought leaders. Awards program.