Smooth The Path

MAY 16, 2019

Change and innovation are inconvenient. Building member engagement is inconvenient. Providing value-based member marketing is far more inconvenient than promotional marketing. In my line of work qualitative, interview-based member research is waaaayyy more inconvenient than fielding a survey.

Member Engagement 79

Member Engagement Member Research Innovation Survey 79

Reid All About it

JULY 9, 2021

Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. Order and change.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Smooth The Path

FEBRUARY 13, 2018

Focusing on current stale offerings and not on innovations. Focusing on one segment of membership, but not on younger members. Each one of these behaviors can be deadly, but the last one, focusing more on younger members may have the power to solve all the others. Focusing on the wrong key industry issues.

Recruitment 108

Recruitment Recruiting How To Innovation 108

Associations Now

AUGUST 9, 2019

Dark social shares mean your team could be basing its marketing insights—and budget—on inaccurate data. For your performance marketing team, “dark social” might as well be the dark side of the moon. In fact, one report says about 84 percent of social shares happen via dark social, according to marketing firm RhythmOne.

New York 88

New York Social Media Price Content 88

Associations Now

MARCH 19, 2019

We see innovative solutions focusing on the one thing companies do exceedingly well and integrating their tech with other best-in-breed solutions,” says Adrien Peterson, chief technology officer at EventCore, in an interview with Smart Meetings. It doesn’t come without risks , says member researcher Amanda Kaiser.

LMS 69

LMS Learning Management System Software System 69

Smooth The Path

OCTOBER 25, 2017

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.” We are grateful for all of your support!

Member Engagement 79

Member Engagement Industry Survey Member Research 79

Smooth The Path

APRIL 24, 2018

Only organizations that solve our member’s problems, speak their language, and understand them will get their time and attention. Associations can no longer make it by marketing benefits.The only way to get their attention and to keep them engaged is by marketing and then delivering solutions and experiences.

Member Engagement 95

Member Engagement Marketing Member Insights Member Research 95

Reid All About it

JULY 5, 2024

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, new member onboarding, online communities, and online career centers. Tony Rossell of Marketing General Inc. Membership models.

Strategy 265

Strategy Content Communications Tips 265

Associations Now

JUNE 29, 2016

In Friday’s general session, Amanda Kaiser of Kaiser Insights LLC shared her experience in getting inside the minds of members for better recruitment and engagement. Kaiser specializes in qualitative member research, mainly conducting in-depth member interviews for associations.

Recruitment 71

Recruitment Recruiting Sample Discount 71

Smooth The Path

JANUARY 24, 2016

Marketing associations share best practices for leveraging social media. What we are lacking are life skills that can make our member’s lives (and jobs) significantly better. Coming out of my own member research, the challenge that comes up nearly universally among members of all associations is the need to influence.

Social Media 60

Social Media Member Research Tips Education 60

Smooth The Path

MAY 23, 2017

We can develop offerings members love. We can attract high-quality members with our improved marketing. Now we can act on that information. We can change the organization’s strategy. But, we can only do this with high-velocity decision making. And this is going to be a tough one for some associations for two reasons.

Project 89

Project Conference Strategy Member Engagement 89

Smooth The Path

OCTOBER 4, 2016

It is so frustrating… Industry suppliers launch competitive products and events and our members purchase them. Members have a challenging problem and we have the solution but they do not use our solution. We reach only 14% of the population of potential members. Only 25% of our members come to the conference.

Price 127

Price Products Member Experience Communications 127

Smooth The Path

MAY 7, 2017

Have you ever noticed the Twitter flurry before the conference? A few attendees will start leaving tweets here and there. “I am packing for Orlando!” ” “Made it through security and the fight is on time; here I come!” ” “Can’t wait for today’s awesome keynote to kick off this conference.”

Member Engagement 84

Member Engagement How To Case Study Conference 84