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NOVEMBER 8, 2024

For example, only a quarter of event planners are “innovators” who “are constantly evolving their event designs.” I’m happy to feature it as long as it’s not too product-centric. Explore how to market these benefits to prospective professionals and stakeholders to reinforce and advance the value of certification. Attendee value.

Certificate 252

Certificate DC Education Tips 252

Event Industry News

MAY 1, 2025

At this years TicketingBusiness Forum Awards 2025, Ten Lifestyle Group walked away with the coveted Product Innovation Award. The Product Innovation award honors products that have uniquely transformed and improved the way ticketing entities do business.

Innovation 59

Innovation Products Technology Industry 59

Reid All About it

APRIL 11, 2025

Elizabeth Engel of Spark Consulting reminds us of both the negative and positive power of word-of-mouth marketing. Im happy to feature it as long as its not product-centric. Hear how associations can harness AI for growth, innovation, and long-term success. Member service. Fri 4/11 at 12:30 p.m.* What the Bananas is Agentic AI?

LMS 258

LMS Education Content Software 258

Reid All About it

DECEMBER 6, 2024

The decisions of B2B buyersprospective customers/clients or association membersare driven more by emotional factors, such as trust and likeability, than product features. Content marketing. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. Purchasing decisions.

Content 213

Content Strategy Education Revenue 213

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JULY 31, 2020

Please consider participating in Marketing General Inc.’s I’ll be happy to feature it as long as it’s not too product-centric. – Event Marketing Strategies for Virtual and Hybrid Events. As virtual and hybrid events become the new normal, examine the best practices for event marketing and engagement strategies.

Montana 362

Montana Revenue Case Study Innovation 362

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MAY 9, 2025

MGI offers strategies to increase renewals , based on 40 years of membership marketing experience and over a decade of surveying associations for their membership benchmark report. David Adler , Living Room Labs A primer on Generative Engine Optimization (GEO) for B2B marketers. Membership renewals. Mon 5/12 at 8 a.m.*

Certificate 213

Certificate DC Strategy Revenue 213

Reid All About it

APRIL 4, 2025

Its an intriguing list: premium on-demand library, microcredentials, sponsored content collections, exhibitor intelligence reports, data-enriched industry reports, speaker spotlight packages, session remix products, and interactive learning communities. Im happy to feature it as long as its not product-centric. AI for associations.

Revenue 258

Revenue Software Certificate Education 258

Reid All About it

JUNE 4, 2021

I’ll be happy to feature it as long as it’s not too product centric. Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. Plan to attend what is sure to be a lively and productive discussion on how to take hold of your own promotion and win in your career. 1 CMP credit.

Video 367

Video Innovation Content Education 367

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NOVEMBER 1, 2024

Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Content marketing.

Revenue 258

Revenue Education Arlington Committee 258

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NOVEMBER 15, 2024

Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. I’m happy to feature it as long as it’s not too product-centric. Some association professionals have a lot to learn about basic human psychology and true inclusion. Yeah, me neither.

Certificate 264

Certificate Committee Education DC 264

Reid All About it

JANUARY 22, 2021

I’ll be happy to feature it as long as it’s not too product-centric. Learn how to develop winning names for publications, events, workshops, webinars, courses and products to help you energize attendance, increase participation and drive interest. Marketing Automation & Technology Systems Demo Day. . 8: Innovate.

Innovation 370

Innovation Education Communications Strategy 370

Membership Marketing

JANUARY 8, 2025

A marketing revolution is transforming today's advertising agencies, as highlighted in a recent Wall Street Journal article. The piece focused on the diminishment of marketing's creative aspects and the ascendence of the science of marketing. What does this ongoing marketing revolution mean for your marketing efforts?

Marketing 52

Marketing Technology Report Innovation 52

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JUNE 18, 2021

I’ll be happy to feature it as long as it’s not too product centric. Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. More info/register. More info/register. Host: ASAE.

LMS 369

LMS Certificate America Committee 369

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SEPTEMBER 13, 2024

Product ideas. James Young at Product Community shares ten revenue-generating product ideas. He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Association marketing. Innovation culture.

LMS 270

LMS Revenue Certificate Content 270

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JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). I’ll be happy to feature it as long as it’s not too product centric. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Quick hits. Host: PCMA.

LMS 361

LMS Revenue Tips Strategy 361

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FEBRUARY 26, 2021

They describe how to cultivate an organizational growth mindset so you can prepare your team and association to innovate and thrive. Your organization’s strategy must offer “an inspirational, robust, and innovative pathway to a better future.”. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

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MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

Membership Marketing

APRIL 21, 2025

The concept of PDSA also has the powerful potential to influence marketing. Many organizations face two challenges when marketing their membership or products and services. As I have met with associations struggling with their marketing, I have found that, in some cases, they lack a plan or a clear strategy.

Marketing 52

Marketing Proposal Analysis Recruiting 52

Spark Consulting

FEBRUARY 12, 2025

So just flipping that equation – dropping the price for individuals and offering them more in the way of benefits – would be counter-productive. Having the entire team as members is better for the member organizations, and administering group memberships is easier for the association. Are their companies smaller?

Recruitment 221

Recruitment Recruiting Price Cost 221

Event Industry News

MARCH 11, 2025

By Adam Parry, Event Industry News and Kashif Din, One World Rental By its very nature, the events industry is fast-paced and constantly evolving. The unpredictability of what the next day, week, or event might bring is part of what makes working in this industry so exciting and dynamic. However, with the global landscape rapidly […]

Industry 103

Industry Innovation Products Marketing 103

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MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. The goals they discuss are thought leadership, meeting leads and decision-makers, product showcasing and brand awareness. Virtual event sponsors/exhibitors. Fri 5/22 at 1 p.m.

Certificate 369

Certificate Revenue Conference North Carolina 369

Nimble AMS

AUGUST 2, 2023

We can’t wait to meet with thousands of association professionals, attend meaningful sessions, and get inspired to innovate. The 2023 ASAE Annual Meeting and Exposition will offer innovative and engaging community-building experie nces. See firsthand innovative solutions that will help to future-proof your association.

Innovation 124

Innovation Atlanta Georgia Software 124

Nimble AMS

DECEMBER 2, 2024

Use tangible marketing materials To increase the excitement for your GivingTuesday campaign consider creating physical marketing materials like posters, signs, door hangers, or mailers. Within the marketing materials, include QR codes to direct your members to your fundraising page and simplify the donation process.

Social Media 101

Social Media Tips United States Technology 101

Nimble AMS

MAY 17, 2022

So, how can an association recruit and retain staff in this job seeker’s market? . When you adopt innovative technology at your association, you have the power to increase worker engagement, productivity, and collaboration. Be realistic about your staff’s abilities and the effort it takes to adopt innovative technology.

Recruitment 135

Recruitment Recruiting Innovation Technology 135

Higher Logic

MAY 11, 2020

With 92% of users rating four or five stars, Higher Logic Online Community has the largest market presence and highest customer satisfaction rating among products in Online Community Management. 94% of users believe the product is headed in the right direction, and 89% of users said they would recommend Higher Logic Online Community.

Review 287

Review Blended Learning Software Products 287

Higher Logic

JUNE 5, 2020

It exposes people to new ideas, prompts product and service use, and rapidly surfaces shifting needs.” – The State of Community Management Report 2020. Marketing (45%). Innovation (42%). Product improvements. Product usage. Innovation. Productivity and efficiency. Networking (59%). Revenue growth.

Cost 272

Cost Analysis eBook Report 272

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SEPTEMBER 29, 2023

Marketing to younger generations. If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. I’m happy to feature it as long as it’s not too product-centric. CAE credit. More info/register. More info/register.

Revenue 281

Revenue Education Innovation Strategy 281

Reid All About it

OCTOBER 6, 2023

Another take on the young professional recruitment challenge comes from James Young of Product Community. Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways.

Revenue 264

Revenue Certificate Education Tools 264

Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. I’ll be happy to feature it as long as it’s not too product-centric. 8: Innovate. Presenters: Erica Salm Rench, Director of Client and Market Success, Rasa.io. 8: Innovate.

Newsletter 370

Newsletter Education Recruitment Recruiting 370

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APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s Two-thirds of associations plan to develop new products/services, yet only one-third plan to hire more staff. They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives.

Survey 275

Survey Content Education Strategy 275

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OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 281

Maryland LMS Revenue Strategy 281

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APRIL 12, 2019

To make many of the changes Mike suggests, you need more than technology, you need staff with an innovation mindset. WBT Systems identifies ten traits of an innovation mindset to cultivate at your association if you want to turn innovative ideas and strategies into reality. Tom Whatley, Content Marketing Institute ).

LMS 276

LMS Education Pennsylvania Innovation 276

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MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. The Online News Association is turning their conference into a virtual “ global journalism innovation festival.” Intriguing. Virtual conference of the week. Mon 6/1 at 12 p.m.

San Diego 259

San Diego Strategy Conference eBook 259

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FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. I’ll be happy to feature it as long as it’s not too product centric. Time Management and Goal Setting for Optimal Productivity. Brian Zambotti, Vice President of Sales & Marketing, Digitell, Inc. Remote work models.

San Diego 370

San Diego Strategy Education Price 370

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OCTOBER 23, 2020

Virtual event production. orgSource conducted a survey to assess the impact of the pandemic and discovered a disconnect between current association strategies and market realities. B2B content marketing report: benchmarks, budgets, trends, and COVID-19 response. Heather Nolan, marketing specialist, AssociationSuccess.org.

Revenue 300

Revenue Review Strategy Content 300

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NOVEMBER 29, 2019

I’ll be happy to feature it as long as it’s not product-centric. Learn about innovative technology and use this information to develop a point of view on which trends will be the most applicable to enhancing your events. Demystifying Event Marketing. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent. Host: PCMA.

West Virginia 360

West Virginia Washington DC Revenue 360

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SEPTEMBER 20, 2024

TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. labor markets won’t meet future workforce needs. I’m happy to feature it as long as it’s not too product-centric. Motivation to learn. Microlearning.

LMS 264

LMS Revenue Certificate Content 264