.orgSource

MARCH 25, 2025

Risk-Averse Culture A conservative approach to decision-making slowed innovation and adaptation. Lack of Entrepreneurial Thinking Unlike for-profit businesses, associations tend to rely on stable membership dues and predictable funding streams , which can limit strategic innovation. Positioning for Success in an Era of Disruption.

Innovation 88

Innovation Leadership Case Study Revenue 88

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APRIL 11, 2025

Elizabeth Engel of Spark Consulting reminds us of both the negative and positive power of word-of-mouth marketing. Host: ASAE Technology Council Facilitators: Reggie Henry of ASAE and Dave Coriale of DelCor Tue 4/15 at 12 p.m. Hear how associations can harness AI for growth, innovation, and long-term success. Member service.

LMS 258

LMS Education Content Software 258

.orgSource

FEBRUARY 4, 2025

As technology continues to shape member expectations and operational efficiencies, associations that lag are at risk of becoming obsolete. Our recent.orgSource Digital Trends Survey reveals several key gaps in how associations are currently using technology to meet member needs and adapt to industry shifts.

Technology 88

Technology Member Engagement Tools System 88

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DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. It covers strategy, tactics, technology, AI and more in a post, not a download. Membership meetups. Member surveys.

Content 213

Content Strategy Education Revenue 213

EventMobi: Association Events

MAY 1, 2024

Selecting the best event technology for your association is crucial for creating engaging events and meetings for your members. But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Looking for guidance in choosing your association’s event technology provider?

Technology 264

Technology How To Case Study Price 264

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NOVEMBER 15, 2024

Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Our goal remains the same: to work together as vendors and consultants to help associations achieve better outcomes with their technology projects. Staff committee liaison.

Certificate 264

Certificate Committee Education DC 264

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NOVEMBER 1, 2024

Today (Friday, November 1) is the nomination deadline for the Association Women Technology Champions (AWTC) Awards. Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Content marketing. Content marketing.

Revenue 258

Revenue Education Arlington Committee 258

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MAY 9, 2025

MGI offers strategies to increase renewals , based on 40 years of membership marketing experience and over a decade of surveying associations for their membership benchmark report. David Adler , Living Room Labs A primer on Generative Engine Optimization (GEO) for B2B marketers. Membership renewals. Association influencers.

Certificate 213

Certificate DC Strategy Revenue 213

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APRIL 4, 2025

Understanding these shifts is critical for maintaining compliance, optimizing financial strategies, and making informed decisions about technology investments. Host: ASAE Technology Council Facilitators: Reggie Henry of ASAE and Dave Coriale of DelCor Tue 4/8 at 12 p.m. Hear about proposed 2025 U.S. More info/register.

Revenue 258

Revenue Software Certificate Education 258

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JANUARY 22, 2021

Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Join us for our free Marketing Automation & Technology Systems Demo Day event and experience seven in-depth demos from industry partners that are standing by ready to help.

Innovation 370

Innovation Education Communications Strategy 370

Aaron Wolowiec

SEPTEMBER 8, 2023

Models of innovation primarily used in business, marketing, and technology, may provide some insight. Mandating it for individuals who are not receptive may lead to a superficial compliance without genuine understanding or behavior change. It can also derail the experience for those who are receptive and came to learn.

Innovation 130

Innovation Technology Process Marketing 130

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JUNE 4, 2021

Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Fri 6/4 at 12 p.m.

Video 367

Video Innovation Content Education 367

Associations Now

OCTOBER 22, 2024

Boards are struggling to be fit to respond to a rapidly changing technological environment, according to a new report. As the report puts it: “Directors and C-suite executives who entered the leadership ranks even five years ago may not fully grasp the technology-driven operating models that are creating value today.”

Report 107

Report Technology Leadership Strategy 107

Membership Marketing

JANUARY 8, 2025

A marketing revolution is transforming today's advertising agencies, as highlighted in a recent Wall Street Journal article. The piece focused on the diminishment of marketing's creative aspects and the ascendence of the science of marketing. Additionally, the research highlighted the emerging use of AI technology.

Marketing 52

Marketing Technology Report Innovation 52

.orgSource

NOVEMBER 11, 2024

In today’s rapidly evolving digital landscape, one of the biggest challenges associations face is ensuring their workforce has the skills necessary to thrive in an age of technology. Digital literacy is now a foundational skill, and the ability to leverage technology will determine the future success of your organization.

Tools 88

Tools Technology Strategy Innovation 88

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MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

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JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Heba Mahmoud, Senior Manager, Diversity Initiatives, Consumer Technology Association. 8: Innovate. Best practices emerged around technology, training, scheduling, and messaging.

Newsletter 370

Newsletter Education Recruitment Recruiting 370

Association Analytics

DECEMBER 9, 2024

Get everyone involved, create a cross-functional team focused on data innovation. Whether it’s segmenting in novel ways beyond just member type or generation, creating automated campaigns or complex workflows, implement structured approaches to marketing campaigns.

Tips 169

Tips Tools Project Survey 169

Nimble AMS

DECEMBER 22, 2024

Every year, Nimble AMS offers our customers three free product releases , in the Spring, Summer, and Winter, to ensure everyone has access to the latest technological innovations and advancements. Why is continuous innovation important for associations? MSTA has had wonderful experiences with Nimble AMS product upgrades.

Products 118

Products Directory Software LMS 118

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JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Host: Brandt Krueger, founder Event Technology Consulting. Sarah Parks, Director of Technology, Esler. Host: ASAE.

LMS 369

LMS Certificate America Committee 369

Nimble AMS

DECEMBER 2, 2024

TECH TIP: Integrate Nimble AMS with GiveSmart to leverage text-to-give technology to take your #GivingTuesday campaign to the next level. Use tangible marketing materials To increase the excitement for your GivingTuesday campaign consider creating physical marketing materials like posters, signs, door hangers, or mailers.

Social Media 101

Social Media Tips United States Technology 101

Nimble AMS

DECEMBER 6, 2024

Is your association prepared for the New Year with the top AI and technology trends to meet your members needs? Check out these five top AI technology trends from the latest Association Trends Study to discover how and why your organization should leverage AI: 1. 2025 is right around the corner! Our blog is here to help!

millennials 111

millennials Tools Technology Social Media 111

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JULY 31, 2020

Please consider participating in Marketing General Inc.’s Whether you are an association executive, business professional, or the parent of a student, there are valuable insights to gain from these leaders about the future of education and work, innovation, crisis management, and community-building. More info/register. 1 CMP credit.

Montana 362

Montana Revenue Case Study Innovation 362

.orgSource

NOVEMBER 25, 2024

Bringing together over 40 association professionals, the workshop was more than just a training session—it was a glimpse into the future of organizational efficiency and innovation. Key Workshop Highlights AI is no longer a distant technology; it’s a practical tool that’s reshaping how associations operate.

Tools 88

Tools Technology Innovation Analysis 88

.orgSource

NOVEMBER 20, 2024

In today’s increasingly digital world, adopting new technologies is no longer optional for associations—it’s essential. But technology alone isn’t enough. It’s about creating a mindset that embraces innovation, agility, and data-driven strategies. A digital-first culture is more than just using the latest tools and platforms.

Member Engagement 88

Member Engagement Member Experience Tools Innovation 88

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NOVEMBER 29, 2019

I continue to learn new things about the “bones” of an AMS, a technology I thought I knew enough about but apparently didn’t. Dan Hickey at DelCor Technology Solutions explains how to avoid application sprawl by taking a strategic approach to Office 365. Demystifying Event Marketing. Mon 12/2 at 5:30 p.m. More info/register.

West Virginia 360

West Virginia Washington DC Revenue 360

Event Industry News

MARCH 27, 2025

Powering Unforgettable Event Experiences At Fenix Event Technology, we specialise in delivering cutting-edge AV, production, and technical solutions for live events of all sizes. From corporate conferences to immersive brand activations, our expert team ensures seamless execution with innovative technology, precision, and creativity.

Technology 59

Technology Video Products Innovation 59

Event Industry News

MAY 1, 2025

At this years TicketingBusiness Forum Awards 2025, Ten Lifestyle Group walked away with the coveted Product Innovation Award. The Product Innovation award honors products that have uniquely transformed and improved the way ticketing entities do business.

Innovation 59

Innovation Products Technology Industry 59

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FEBRUARY 26, 2021

They describe how to cultivate an organizational growth mindset so you can prepare your team and association to innovate and thrive. Good enough” technology. Your organization’s strategy must offer “an inspirational, robust, and innovative pathway to a better future.”. Tony Rossell, Marketing General, Inc. ). Quick hits.

Recruiting 329

Recruiting Recruitment Project Technology 329

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SEPTEMBER 13, 2024

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

LMS 270

LMS Revenue Certificate Content 270

Nimble AMS

JULY 10, 2024

Read our blog to begin preparing your organization for new technology today. How to build an expert internal AMS selection team “Every selection team for new technology needs representatives across the board,” said Collier Faubion, Nimble AMS Lead Sales Engineer and Non-Profit Advocate. Membership, finance, marketing, IT, and more).

Tips 119

Tips Technology Organization Revenue 119

Higher Logic

NOVEMBER 8, 2018

This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers. Introduced marketing automation , powered by Informz. Congrats to our 2018 winners! An average of 5.32 Highlights.

Michigan 190

Michigan Certificate Handbook Directory 190

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APRIL 12, 2019

Mike Guerrieri at DelCor Technology Solutions shares his observations and advice from two years of association technology assessments. To make many of the changes Mike suggests, you need more than technology, you need staff with an innovation mindset. Tom Whatley, Content Marketing Institute ). 1 CMP credit.

LMS 276

LMS Education Pennsylvania Innovation 276

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DECEMBER 14, 2018

If you’ve ever tried to get people at work to adopt a new technology, you know what kind of uphill battle that can be. Fíonta explains the reasons behind resistance to change and provides change management advice for technology, in their case, Salesforce, implementations. Kivi Leroux Miller, Nonprofit Marketing Guide.com ).

Vermont 285

Vermont DC Washington Education 285

.orgSource

MAY 6, 2025

But while headlines scream about revolutionary AI tools and the promise of automation, theres a critical element that often gets overlooked: AI success isnt about the technology itselfits about how well your organization is prepared to use it. They know that technology alone doesnt solve problems. Theyre strategic enablers of change.

Strategy 88

Strategy Leadership Process Team 88

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OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 281

Maryland LMS Revenue Strategy 281

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AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. The Future of Technology for Nonprofits and Associations. Presenters: Dawn DiLorenzo, Director of Marketing @Web Scribble.

millennials 307

millennials Montana Education Certificate 307