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Association Brain Food: 11.1.24

Reid All About it

Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Member workplace challenges. Today (Friday, November 1) is the nomination deadline for the Association Women Technology Champions (AWTC) Awards. Conference/event evaluations.

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Member Engagement Is Not Convenient for Us

Smooth The Path

In this way, the food analogy is a lot like member engagement work. The friction arises because, in general, the more inconvenient member engagement practices are for us, the more our members love them. Change and innovation are inconvenient. Building member engagement is inconvenient.

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Study Holds Key to Association Member Engagement

Smooth The Path

The link between each new member’s experience and overall engagement is significant news because increased new member engagement does not just benefit the small segment of new members. Increased new member engagement over time, improves all member engagement. But, are they?

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Industry Study Brings a New Way for Association Professionals to Think About Member Engagement

Smooth The Path

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.” Are you curious to learn more?

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How to Exponentially Improve Member Engagement at Any Association

Smooth The Path

We can do this at your association, we just need to understand members better. Related: Member Engagement Research. Case study: In-depth member interviews feed association’s strategic plan. The post How to Exponentially Improve Member Engagement at Any Association appeared first on Smooth The Path.

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Association Brain Food Weekly: 7.9.21

Reid All About it

Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. More info/register.

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New Report Reveals a Rebound in Membership Numbers

Associations Now

That growth was correlated with associations that have compelling value propositions, embrace innovation, and focus on recruitment. The rebound is likely due to several factors, including a focus on innovative programs and new member recruitment, as well as associations successfully communicating their value proposition to members.

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