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Ideas are the root of all innovations. Because ideas lead to innovation we want more ideas, better ideas, THE idea that will excite members. Our members are taking on new responsibilities, being asked to take on new projects or they are identifying something new that needs to be done. Learn about member’ why.
“Without change there is no innovation, creativity, or incentive for improvement. Many people believe innovation is all about inventing and releasing new products. Innovation is so much more than just revamping products or services. Innovation is so much more than just revamping products or services. Defining Innovation.
Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Member workplace challenges. Today (Friday, November 1) is the nomination deadline for the Association Women Technology Champions (AWTC) Awards. Ok, and then what?
Most of the memberresearch I do is core memberresearch, but I have had the chance to conduct a good body of exhibitor/sponsor memberresearch over the years. There is a common thread in the research across many associations, and that is exhibitors are tired of feeling like “the wallet.”
What is particularly interesting about this year’s conference is the team methodically set about meeting some of members’ biggest challenges. Here are the top challenges we all have and here is what we did about them: New Members Feel Like Outsiders. We are having to innovate but innovation is new, uncertain and risky.
The friction arises because, in general, the more inconvenient member engagement practices are for us, the more our members love them. Change and innovation are inconvenient. Building member engagement is inconvenient. Providing value-based member marketing is far more inconvenient than promotional marketing.
That growth was correlated with associations that have compelling value propositions, embrace innovation, and focus on recruitment. The rebound is likely due to several factors, including a focus on innovative programs and new member recruitment, as well as associations successfully communicating their value proposition to members.
This memberresearch report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. Workplace challenges. 1 CAE credit.
Focusing on current stale offerings and not on innovations. Focusing on one segment of membership, but not on younger members. Each one of these behaviors can be deadly, but the last one, focusing more on younger members may have the power to solve all the others. Focusing on the wrong key industry issues.
I conduct memberresearch all the time, so I get direct access to the bright spots in our industry. But I also frequently scan and read treasures from our knowledge leaders about membership, engagement, innovation, chapters, governance, trends and more. Where do you get knowledge and insights about the association industry?
Fuels creativity and innovation: Ideas fly because people don’t have to bite their tongues and can share out of the box ideas. Improves inclusion: They are able to bring their full selves to work and share their varied experiences and POV (also important for creativity and innovation).
Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. Innovation in a Hurry.
#Membership associations must innovate to stay relevant & grow – simplifying #UX every step of the way. If you’re launching a new website, take a hint from the Healthcare Financial Management Association , says memberresearcher Amanda Kaiser on Smooth the Path. assnchat Thx @SmoothThePath ! — Keith R.
We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan. Another core staff value would be to get insanely good a customer service.
They are going through some massive cultural shifts as they reorient the decades old organization toward the future with a new focus on rapid innovation. They created a few formal channels for staff members to submit their great ideas (this is not so unusual). So often members ask, “will I get a copy of the final report too?”
Related: Members need association help when they face change or start something new. The award-winning process for association innovation. Did you know that member surveys can be risky? The post One Thing We can do to Prepare for Change appeared first on Smooth The Path.
There was one theme running so strongly through each memberresearch project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.”
We see innovative solutions focusing on the one thing companies do exceedingly well and integrating their tech with other best-in-breed solutions,” says Adrien Peterson, chief technology officer at EventCore, in an interview with Smart Meetings. It doesn’t come without risks , says memberresearcher Amanda Kaiser.
Once we know what their problems are, we can select one problem that is important to members but also one that we are equipped to solve. While solving the problem we may find we are innovating new programs, content, products and services. When we launch these new innovations we improve that value equation.
Join our group of over 160 committed association professionals who are looking for innovative ways to engage members. Related: Industry Study Brings a New Way for Association Professionals to Think About Member Engagement. The New Member Engagement Rule of Three.
Scott Wiley, CAE, head of the Ohio Society of CPAs , and newly elected Chair of the ASAE board, shares his thoughts about advocacy, millennials, member engagement and the importance of financial literacy in an exclusive Association Adviser interview. . AA : OSCPA has a reputation for being very innovative.
These membership drivers include providing value, adding new members, engaging in continuous innovation, reaching emerging generations, and increasing member engagement. The good news is that associations report positive trends in the value that they provide to members.
In Friday’s general session, Amanda Kaiser of Kaiser Insights LLC shared her experience in getting inside the minds of members for better recruitment and engagement. Kaiser specializes in qualitative memberresearch, mainly conducting in-depth member interviews for associations.
It is so frustrating… Industry suppliers launch competitive products and events and our members purchase them. Members have a challenging problem and we have the solution but they do not use our solution. We reach only 14% of the population of potential members. Only 25% of our members come to the conference.
What else should the association do to support members during these extremely challenging times? In preparation for other strategic planning processes the association conducted quantitative member surveys but found the results were not all that actionable because there continued to be so many unanswered questions.
When one of my proposals for memberresearch doesn’t move forward with a perspective client I know that I’m one proposal closer to one that will move forward. -Instead of being upset while deleting a blog post that is not quite good enough I try to think of it as the necessary draft needed before I get to a much better one.
Coming out of my own memberresearch, the challenge that comes up nearly universally among members of all associations is the need to influence. The race to the bottom is pitting employee against employee and high stress environments are exacerbating tensions and sometimes bad behavior. Influencing skills.
Our members are self-centered. Our members have… no time. Only organizations that solve our member’s problems, speak their language, and understand them will get their time and attention. Not in a bad way, we are all self-centered. and their attention is scattered.
Have you heard about Day 1 and Day 2? I had not until JP Guilbault CEO of YourMembership mentioned it at the company’s recent conference. A few days later my Dad mailed me the first pages of Amazon’s 2016 year-end annual report which is a letter from the company’s CEO to shareholders.
Have you ever noticed the Twitter flurry before the conference? A few attendees will start leaving tweets here and there. “I am packing for Orlando!” ” “Made it through security and the fight is on time; here I come!” ” “Can’t wait for today’s awesome keynote to kick off this conference.”
The trouble with association boards is they tend to be populated with super-members. Super-members are members who are so engaged, so seasoned, so advanced in the profession or industry they are not like most members. They know everyone and everything.
Whenever I started a new job, I would schedule one-hour meetings with my colleagues to learn about the organization, their job, their goals, and how I could help them. Rather than feeling like I was wasting time in meetings, I felt like this productively launched my time at the organization.
The Lolcats website has turned into a community. For over a decade, volunteer creators have made and still make memes for participants to read, enjoy, vote on, and pass around. Interestingly the creators and readers developed a language, acronyms, and even spelling unique to the community. Communities do this often.
Two people were talking about the same data represented in a chart, but you wouldn’t know it. The data showed that the organization had a 96% satisfaction rating and that thrilled one professional. The other professional focused on how dissatisfied the remaining 4% were.
Do you ever find yourself wondering why members make the decisions they make? Sometimes member’s decisions seem so irrational. Why are our members so irrational? Why join, but then not engage? Why go to an inferior conference put on by a competitor? Why don’t they participate in the benchmark study when they need the data?
You’re more likely to attract and keep members with either a combination or tiered membership structure. Tech Tuesday: Driving Organizational Growth Through Empowerment and Innovation Hear Juan’s experiences and strategies on how to foster an environment where innovation flourishes and teams are inspired to reach new heights.
Typically, these experts conduct memberresearch, develop innovative strategies backed by data insights, and help associations effectively communicate their value. In this case, your association should work with specialized consultants who can help plan your long-term strategies.
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