Smooth The Path

FEBRUARY 13, 2018

Focusing on current stale offerings and not on innovations. Focusing on one segment of membership, but not on younger members. Each one of these behaviors can be deadly, but the last one, focusing more on younger members may have the power to solve all the others. Focusing on the wrong key industry issues.

Recruiting 108

Recruiting Recruitment How To Member Research 108

Smooth The Path

JULY 26, 2018

We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan. Another core staff value would be to get insanely good a customer service.

Innovation 74

Innovation Member Insights Member Experience Member Engagement 74

Smooth The Path

DECEMBER 11, 2017

Join our group of over 160 committed association professionals who are looking for innovative ways to engage members. Related: Industry Study Brings a New Way for Association Professionals to Think About Member Engagement. The New Member Engagement Rule of Three.

Member Engagement 138

Member Engagement Member Experience Survey Report 138

Associations Now

MARCH 19, 2019

Say goodbye to the event registration strategies of yore: Facial recognition and customized software-as-a-service solutions are taking center stage. “We It doesn’t come without risks , says member researcher Amanda Kaiser. Also: Finding a learning management system fit for your organization. Printed tickets? Other Links of Note.

LMS 66

LMS Learning Management System Software System 66

Smooth The Path

JUNE 30, 2016

Related: Members need association help when they face change or start something new. The award-winning process for association innovation. Did you know that member surveys can be risky? The post One Thing We can do to Prepare for Change appeared first on Smooth The Path.

Innovation 74

Innovation Survey Process Member Insights 74

Smooth The Path

MAY 7, 2017

There is not another thing that will sustainably drive awareness, engagement, and retention more than understanding our members. Understanding our members helps us stay in lockstep with our members. It is our understanding of them that guides the organization’s strategy.

Member Engagement 84

Member Engagement How To Case Study Conference 84

Smooth The Path

MAY 23, 2017

We can change the organization’s strategy. We can develop offerings members love. We can attract high-quality members with our improved marketing. It is Day 1 for the associations who know the answers to these questions. Let us say we know the answers to these questions. Now we can act on that information.

Project 89

Project Member Engagement Conference Strategy 89

Membership Marketing

JULY 11, 2024

These membership drivers include providing value, adding new members, engaging in continuous innovation, reaching emerging generations, and increasing member engagement. The good news is that associations report positive trends in the value that they provide to members.

Report 40

Report Marketing Member Research Innovation 40

Association Adviser

SEPTEMBER 19, 2016

Scott Wiley, CAE, head of the Ohio Society of CPAs , and newly elected Chair of the ASAE board, shares his thoughts about advocacy, millennials, member engagement and the importance of financial literacy in an exclusive Association Adviser interview. . AA : OSCPA has a reputation for being very innovative. SW : We do.

Ohio 60

Ohio Innovation millennials Resources 60

Associations Now

JUNE 29, 2016

In Friday’s general session, Amanda Kaiser of Kaiser Insights LLC shared her experience in getting inside the minds of members for better recruitment and engagement. Kaiser specializes in qualitative member research, mainly conducting in-depth member interviews for associations.

Recruiting 69

Recruiting Recruitment Sample Discount 69

Smooth The Path

OCTOBER 4, 2016

It is so frustrating… Industry suppliers launch competitive products and events and our members purchase them. Members have a challenging problem and we have the solution but they do not use our solution. We reach only 14% of the population of potential members. Only 25% of our members come to the conference.

Price 127

Price Member Experience Products Conference 127

Smooth The Path

NOVEMBER 6, 2016

What else should the association do to support members during these extremely challenging times? In preparation for other strategic planning processes the association conducted quantitative member surveys but found the results were not all that actionable because there continued to be so many unanswered questions.

Case Study 104

Case Study Project Association Value Member Engagement 104

Smooth The Path

SEPTEMBER 20, 2016

When one of my proposals for member research doesn’t move forward with a perspective client I know that I’m one proposal closer to one that will move forward. -Instead of being upset while deleting a blog post that is not quite good enough I try to think of it as the necessary draft needed before I get to a much better one.

Proposal 60

Proposal Member Research Tips Team 60

Smooth The Path

APRIL 24, 2018

Our members are self-centered. Our members have… no time. Only organizations that solve our member’s problems, speak their language, and understand them will get their time and attention. Not in a bad way, we are all self-centered. and their attention is scattered.

Member Engagement 95

Member Engagement Marketing Organization Member Insights 95

Smooth The Path

NOVEMBER 15, 2018

The trouble with association boards is they tend to be populated with super-members. Super-members are members who are so engaged, so seasoned, so advanced in the profession or industry they are not like most members. They know everyone and everything.

How To 90

How To Member Experience Resources Industry 90

Reid All About it

JULY 5, 2024

Lowell Aplebaum and his team at Vista Cova published an excellent report on strategies and practices to prepare your board for effective governance. You’re more likely to attract and keep members with either a combination or tiered membership structure. Gain valuable insights into creating a culture of empowerment and innovation.

Strategy 270

Strategy Education Content Tips 270

Sequence Consulting

JANUARY 14, 2025

Reading Time: 4 minutes By: Karin Tracy Simple member engagement strategies such as sending monthly email newsletters and promoting an annual conference still have their place in association management practices. Members will feel understood, and their perceived value of your offerings will grow.

Member Engagement 72

Member Engagement Tips Recruiting Recruitment 72