Innovation Michigan Social Media 
Higher Logic
NOVEMBER 8, 2018
The American Society of Heating, Refrigeration, and Air-Conditioning Engineers (ASHRAE ) used marketing automation to include dynamic renewal footers in emails and to run paid social media ads, along with launching a new welcome series. Most Creative Use of Higher Logic Platform: The Alumni Association of the University of Michigan.
Aaron Wolowiec
MAY 25, 2012
On May 23, Destination Michigan hosted its annual Michigan Meetings Expo at the Bavarian Inn Lodge in Frankenmuth. This year, instead of a traditional keynote session, the opening general session comprised five different speakers – each delivering one of five top Michigan meetings trends in five minutes or less.
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Aaron Wolowiec
MARCH 4, 2014
The session description reads as follows: Countless authors and thought leaders claim to have identified “The Next Big Association Trend”—the end of the traditional membership model, the demise of the face-to-face meeting, the rise of the social media imperative. The second Oser I’ll be speaking with is Donna Oser, CAE.
Aaron Wolowiec
SEPTEMBER 10, 2013
The most innovative volunteer opportunities I’ve seen recently are related to tasks like crowdsourcing,” Hoffman said. The most innovative association staff positions are volunteer services director, director of member engagement and volunteer coordinator – all of which allow someone to focus on this area.”.
Aaron Wolowiec
DECEMBER 3, 2013
In fact, throughout the last three months, our blog posts have been included in social media roundups and stories by Associations Now. Wolowiec now writes a regular column in Michigan Meetings + Events magazine and he’s been featured as part of two magazine cover stories. Sara Miller, director of meetings and development.
GrowthZone
AUGUST 3, 2023
These entries highlight some of the freshest and most innovative marketing and communications work coming from ACCE member organizations of all types and sizes. It was featured on the chamber’s social media channels, chamber website, digital newsletters and print flyers with a QR code to watch and other locations.
Reid All About it
OCTOBER 20, 2017
One focuses on robots in the workplace with a close look at an office furniture factory in Michigan and a telecommunications equipment factory in China. Social Media Engagement Strategies (Association Coffee Talk – Reston VA). Does your organization have a social media strategy? Tue 10/24 at 8:30 a.m. 1 CAE credit.
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