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Rethinking Event-Based Pricing. One of the most common mistakes I see in pricing eLearning is exclusively applying the old one-time registration model. When we realize eLearning is not bound by the same constraints as in-person events, new opportunities multiply our revenue potential. Embrace Continuous Learning. Try These On.
How should I price my event? What you ultimately want is to be able to monetize the event,” said Michael Tatonetti , director of certification and education for the Professional Pricing Society. With that being said, pricing should follow the same concept. . “A The short answer: that’s up to you. . Part 1: Operating budget.
Non-Dues Revenue Remix Many associations rely on traditional revenue streamsannual events, government funding, and member dues. Hear about creative, practical strategies that challenge the normlike dynamic pricing, monetizing content, launching targeted micro-events, and turning industry data gaps into revenue opportunities.
Whether you are an association executive, business professional, or the parent of a student, there are valuable insights to gain from these leaders about the future of education and work, innovation, crisis management, and community-building. Sponsorship and Pricing Methods for Virtual Events. More info/register. Tue 8/4 at 11 a.m.
If you’re like most associations, it’s likely that your member dues have been in decline and that means you’ve got to look at other ways to make up for that difference, Diversifying revenue streams is key to long-term success, but your association doesn’t need to look far for solutions.
Recovery in earned revenue and individual giving lag behind inflation When nonprofit arts organizations reopened their doors after the pandemic, they faced a new hurdle: high inflation. Since 2021, rapidly rising prices have affected arts organizations and the people who support them. months’ worth of expenses, far greater than the 3.9
Virtual conference pricing. The changes made by the American Society for Nutrition to their pricing model are worth noting. – Revenue Success from Scratch: One Association’s Story. The Most Innovative Campaigns in Digital Advocacy. Host: Professionals for Association Revenue. Quick hits. 1 CAE credit.
Events play a key role in engaging your members, generating revenue, and achieving organizational goals. Start by identifying the specific goals you want to achieve, such as increasing member engagement, driving more revenue from events , or helping members earn CE credits. How does your pricing work? Get the Guide 1.
Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today. In a recent survey in fact, over 80% of associations said that they are making non-dues revenue a top priority. Blue ocean strategy. To keep them at bay, find a new blue ocean.”
Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. Meeting planners can now have translations into many languages for less than the price of hiring even a single human interpreter. New Idea$: Not Your Grandma’s Non-Dues Revenue. 1 CMP credit.
The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Virtual conference FOMO.
How vital is non-dues revenue for your association? In 1953, more than 95% of revenue for professional associations came from membership dues. Over the last few decades, the biggest driver of non-dues revenue has been technological advancements. For many, it is quite substantial. Coupons and discount codes.
Jobs data, Housing Starts , Institute for Supply Management Index (ISM) , Oil Prices , Consumer Spending , and U.S. In essence, economic data fuels active innovation at Associations. What is clear is that ongoing listening and economic data fuels active innovation at Associations. Data Driven Active Innovation.
Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Presenters: Lori Pugh Marcum, CMP, CMM, HMCC, CED, Head of Meeting Innovation, Meeting Professionals International. Virtual event sponsors/exhibitors. 1 CMP credit. 1 CAE credit.
Like it or not, in our digital-driven world, non-members will evaluate how your association leverages innovative technologies to determine whether your organization is worth joining. Adopt innovative technology at your association. Innovative e-commerce. Offer non-member pricing for training. Learn more.
Creating Innovative New Classes, Certifications & Association Products That Wow Members — and Your Board. How can your organization improve or create new, innovative and profitable offerings that benefit both your members and your organization? – Revenue Success from Scratch: One Association’s Story.
How should I price my event? What you ultimately want is to be able to monetize the event,” said Michael Tatonetti , director of certification and education for the Professional Pricing Society. With that being said, pricing should follow the same concept. . “A The short answer: that’s up to you. . Part 1: Operating budget.
If you manage non-dues revenue programs, you’ve got to understand Unrelated Business Income Tax (UBIT) —or your association will eventually pay the price (taxes plus penalties and interest). Explore innovative strategies to revitalize a nonprofit board, rekindle enthusiasm, and re-engage members in the organization’s cause.
Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. 5 virtual conference pricing strategies. The future for event planners. What does an uncertain future hold for association event planners and association meetings? Good question. MeetingsNet ).
It includes questions about the impact of the pandemic on strategy, pricing, etc. If you’re interested in how much emphasis other organizations will put on areas ranging from blended learning to microlearning to combating downward price pressure, this is data you will find valuable. Raising sponsorship prices. Amen, brother.
Many members are struggling financially because they’ve been laid off, had their budget cut, or suffered revenue losses. They’re proof that innovation and improvement is possible—and replicable—even in tough times. Association websites compete with for-profits, media, and other associations for eyeballs, mindshare and even revenue.
Dr. Michael Tatonetti of Pricing for Associations suggests guidelines and questions for focus groups that will help you determine the real value of your association’s product. Explore innovative approaches to attract a diverse pool of volunteers, leveraging technology, social media, and community partnerships. 1 CAE credit. .
The weekly list of free educational events and resources for the association community… Chapter non-dues revenue. They also explain how to develop a content strategy, identify the best time for a redesign, decrease costs, and increase revenue. 7-day communications challenge. 1 CAE credit. Tue 9/3 at 12 p.m. More info/register.
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. Objection 1: Price.
For an association to push past the status quo, it needs not only a skilled executive and staff team, but also some innovative thinking on the part of members. That’s especially true for associations with declining dues revenue. Here are three areas where members might be able to play a role in creating a new nondues revenue stream.
TopClass LMS shares lots of tips on increasing the value (and price) of your webinars. Is your Board ready for innovation? Host: Professionals for Association Revenue Thu 11/30 at 11 a.m. – Your contributions will help identify common pitfalls, communication gaps, and processes that challenge the association community.
Add Member Value, Don't Discount Dues In a classic supply vs. demand model, the answer to lower demand is to decrease prices. By going down this path, associations often end up sacrificing significant revenue with little to show for membership growth. However, lowering your dues rate might be a mistake.
Dale Carnegie Non-dues revenue. Seriously consider attending if non-dues revenue is a concern for your association. Membership pricing. Your association’s recruitment and retention success depend on your membership model pricing. Non-dues revenue partners. Introverts. Member engagement. Online experiences.
They warn, “We are already paying the price in greater risk aversion among writers, artists, and journalists who fear for their livelihoods if they depart from the consensus, or even lack sufficient zeal in agreement.” Revenue and Pricing Strategies for Virtual Events. Presenter: Matt Eshleman, Community IT Innovators’ CTO.
They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Fri 2/2 at 10 a.m.* – How to Amplify Your Team’s Power with Generative AI Hear about practical, real-world applications of AI to enhance team efficiency and innovation. Print magazines. Generation Z.
In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for corporate partners. Non-dues revenue. Sponsorship strategy. Data-informed event planning. Location: Chicago IL.
With innovation moving today at light speed, you need to leverage a strong platform if you want to deliver a world-class member experience. Strategic Pricing for Educational Products. Pricing for education products is all over the map. But pricing is too essential to leave to guesswork. Host: Community IT Innovators.
To make many of the changes Mike suggests, you need more than technology, you need staff with an innovation mindset. WBT Systems identifies ten traits of an innovation mindset to cultivate at your association if you want to turn innovative ideas and strategies into reality. Unlocking Revenue by Driving Learner Engagement.
Embracing AI in Events: Navigating Opportunities and Challenges Learn about the innovative applications of AI that are redefining attendee engagement, boosting event efficiency, and elevating overall experiences. Host: Professionals for Association Revenue Wed 9/27 at 1 p.m. More info/register. 1 CAE credit. More info/register.
1 Notably, 70% of Millennials report feeling very or extremely confident, 2 a testament to the belief in the industry’s strategic direction and innovative initiatives A Year of Growth: Associations Poised for Financial Gains in 2024 The financial forecast for associations in 2024 is decidedly optimistic.
We don’t have that kind of revenue! Innovation. “Innovation” for your association community may not be about creating a revolutionary process or service. . “Innovation” for your association community may not be about creating a revolutionary process or service. Associations. Chambers + EDCs.
Revenue Opportunities. Of course, the first thing to consider when it comes to revenue is how easy is it for your learners to make a purchase? Can you have different pricing for different groups of people? An Innovative Company. We’ve heard nightmares about platforms where it took a user seven clicks to buy!
They are especially interested in innovative uses for the product and in new variations on it. They aren’t particularly price sensitive. These are the people who aren’t just members or attendees or readers – they LOVE your association and are willing to offer their time, expertise, and innovative ideas to make it better.
Are you looking for new ideas to increase association revenue? Well, search no further. Your association can increase revenue by boosting its efforts in volunteer recruitment and engagement. Read on to learn how to mobilize your event volunteers and help your association increase events revenue to reach its financial goals.
Learn from innovators who are pushing the boundaries of what’s possible. Take a deep dive into the trends and groundbreaking innovations powering hybrid work and driving exceptional customer experiences. How Association Marketers Are Using Digital To Grow Member Engagement & Revenue. More info/register. Host: Webex.
If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Get a better understanding of when it’s time to build, refresh, or sunset programs to support revenue growth.
– Price Elasticity Uncovered: Insights from Data How often are price increase/decrease decisions based on opinion and fear, hampering an association’s ability to extract maximum value from our products because we’re afraid of customer attrition? . More info/register. 1 CAE credit. More info/register.
I bet that if you pull any association’s job posting for a leadership opening, you will find the word “innovation” at least half the time, either as a requirement of the type of person or a descriptor of where the organization is going. This is not the only way to define, measure or think of innovation.
Have Fearless implementation in their DNA – Fast moving culture with energized staff in a time of innovation and rapid change. The Index’s return to the Industry is helping to justify price changes with its customers. In this environment, Association revenues have grown despite Industry consolidation.
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