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The Nonprofit Marketing Summit Join us to uncover the core principles that have driven nonprofit success for decades, and dive into the latest innovative technologies to equip your organization with the tools to thrive in 2025. Learn about strategies for leveraging non-dues revenue opportunities strategically. 1 CAE credit.
Mike Stelzner , SocialMedia Examiner & SocialMedia Marketing World The advantages of psychographics over demographics and ways to gather them. | Membership Monday Hear about an innovative member onboarding program designed to carefully curate the initial 90 days of a member’s journey with your organization.
Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. Sherry Budziak at.orgSource talked with Tom Morrison, CEO of the Metal Treating Institute, about how his organization respects tradition while embracing innovation and change.
SEO to Sales: The Organic Way to Turn Search into Revenue Hear about an organic SEO strategy that fuels real business growth (without relying on paid ads). Host: Meetings Today Speaker: Robyn Mietkiewicz, Innovation Partner, INNOV8 Meetings + Events Wed 2/26 at 2 p.m. More info/register. Host: ClearTone Consulting Wed 2/26 at 12 p.m.
Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Education revenue. Today (Friday, November 1) is the nomination deadline for the Association Women Technology Champions (AWTC) Awards. Conference/event evaluations.
These may have not been a big revenue generator for you, but they provided a much needed connection for your members and delivered value to them. Like others, revenue is most likely top of mind for your association. We are going to share three ways to generate new revenue using your data. Socialmedia followers.
Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue. percent of their revenue from membership dues.
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
Learn about innovative technology and use this information to develop a point of view on which trends will be the most applicable to enhancing your events. Not only can you use digital marketing to grow your revenue but also your brand awareness, event attendance, and open doors to new opportunities. Tue 12/3 at 2 p.m. 1 CMP credit.
James Young at Product Community shares ten revenue-generating product ideas. Innovation culture. When Sheri Jacobs of Avenue M polled association professionals, she learned they struggle with prioritizing innovation because of limited time, risk aversion, and lack of leadership support. Product ideas. But how do you get it?
While there are risks to embracing new fundraising innovations, the rewards are often well worth taking the chance. This year, we’re seeing those innovations most clearly in the digital realm—from embracing a digital-first approach with exciting new virtual fundraising ideas to scaling up communications sustainably with automation.
– Revenue Success from Scratch: One Association’s Story. The Most Innovative Campaigns in Digital Advocacy. Host: Professionals for Association Revenue. Hear about sponsorship and convention/trade show UBIT exceptions and tips on how to maximize your tax-free revenue potential. Tue 6/29 at 2 p.m. 1 CAE credit.
Innovation starts with self-critique (which is why it’s so rare) , says Peter Linett. His litmus test for innovation: “I ask myself whether it feels like it was designed by that kind of institution, within its traditions, values, and personality — its comfort zone. Bottom-feeders! He’s right. Hire a chief content officer.
Innovate and go beyond traditional GivingTuesday fundraising Be a go-getter this Giving Season and boost year-end fundraising during and beyond GivingTuesday. Leverage socialmedia, explore crypto fundraising, and/or stay informed with data from trusted sources like Candid, GivingTuesday, and Network for Good.
Unlike socialmedia, a mobile app provides a cohesive and centralized communication channel to your members. Keep the Seal of Approval concept in mind when examining your association’s offerings and unique value propositions, says Dr. Michael Tatonetti in a post by Carolyn Shomali at Professionals for Association Revenue.
Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today. In a recent survey in fact, over 80% of associations said that they are making non-dues revenue a top priority. Blue ocean strategy. To keep them at bay, find a new blue ocean.”
Creating Innovative New Classes, Certifications & Association Products That Wow Members — and Your Board. How can your organization improve or create new, innovative and profitable offerings that benefit both your members and your organization? – Revenue Success from Scratch: One Association’s Story.
Associations usually rely on corporate marketing budgets for sponsorship revenue. Learn about the types of technology needed for associations looking to retain, engage or grow membership and revenue programming. Hear how you can use partnerships in three strategic ways beyond events to grow revenues, while better serving your members.
What should you look for in a socialmedia manager ? Want more event sponsorship revenue? (Of blog roundup changeblogging cool technology innovation leadership management marketing socialmedia Associations Now Beth Kanter Big Data Colleen Dilenschneider David Gammel design thinking Eric Lanke Google Inc.
From Hollywood to Silicon Valley to Broadway to associations… what has Hollywood’s first socialmedia talent agent learned about socialmedia marketing since his days of teaching Johnny Depp to tweet and what can association marketers learn from his lessons? AI and Innovation for Associations (Association Chat).
And, unlike socialmedia channels, your association controls the app. Andy Crestodina, Orbit Media 101 ways to make and maintain friendships: real examples from life and listeners. Mastering the Art of the Win-Back: Strategies to Reconnect with Lapsed Members Are you looking to re-energize your community and boost dues revenue?
501, a term that resonates with any nonprofit professional, is the section in the Internal Revenue Code covering tax-exempt nonprofit organizations. Tagged: Association , Community , Innovation , Membership , Networking , Nonprofits , Professional Development , Web and SocialMedia.
Tue 2/19 at 1 p.m.* – How to Use SocialMedia to Raise Money Online. Learn how to leverage your socialmedia accounts to raise money and strengthen relationships with donors so they give again. Hear about current trends in the socialmedia landscape that nonprofits need to understand. More info/register.
Strategy 1: Innovate and Differentiate What can your association do for members that others can’t? Look to create new and innovative products and services for an underserved population in your membership. While the strategy is different from the Innovate and Differentiate strategy above, the steps are largely the same.
To make many of the changes Mike suggests, you need more than technology, you need staff with an innovation mindset. WBT Systems identifies ten traits of an innovation mindset to cultivate at your association if you want to turn innovative ideas and strategies into reality. Unlocking Revenue by Driving Learner Engagement.
On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. AI for associations. Need to sharpen your knowledge about AI? More info/register.
Tell a story with socialmedia. Correll, the socialmedia manager at the American Red Cross, suggests that socialmedia should be more than just a platform for organizations to push out their own information. Socialmedia provides such a powerful way to engage with audiences. Hawks said. .
The session description reads as follows: Countless authors and thought leaders claim to have identified “The Next Big Association Trend”—the end of the traditional membership model, the demise of the face-to-face meeting, the rise of the socialmedia imperative. Some may say we’re kindred spirits.
Tue 2/26 at 12 p.m.* – The Role of SocialMedia in Advocacy (Washington DC Idea Swap). Learn how associations can leverage socialmedia to launch successful advocacy campaigns, create effective messaging that resonates with your target audiences, and measure your association’s socialmedia advocacy efforts.
Hear about the funding-first approach to budget building and how prioritizing budgeting for revenue and support on the front-end of the budget building process helps with funding assessments and aligning and scaling programs, activities, and operations to available funding. 1 CAE credit. . 1 CAE credit. More info/register.
Learn from innovators who are pushing the boundaries of what’s possible. Take a deep dive into the trends and groundbreaking innovations powering hybrid work and driving exceptional customer experiences. How Association Marketers Are Using Digital To Grow Member Engagement & Revenue. More info/register. Host: Webex.
Many of our organizations, in an attempt to be all things to all people (or due to the temptation of all that tasty, tasty non-dues revenue), have larded up our membership "benefits" with so much tangential crap that our members cant focus on the stuff that will actually help them fix their problems. Alltop SocialMedia.
. – Tech Tuesday: Driving Organizational Growth Through Empowerment and Innovation Hear Juan’s experiences and strategies on how to foster an environment where innovation flourishes and teams are inspired to reach new heights. Gain valuable insights into creating a culture of empowerment and innovation. 1 CAE credit.
– SocialMedia 201: Content Curation, Time Management and Audience Engagement. If you’re not seeing any return on the time you’re spending on social platforms or if you’re not sure of next steps, this session is for you. Increase Engagement and Drive Revenue with Marketing Automation.
– Advocacy in a SocialMedia World. Explore how associations have become catalysts for change by using socialmedia platforms—and members—to promote key issues to legislators, regulators, and the public. – Driving an Innovation Strategy. Associations must innovate or become obsolete.
Are you looking for new ideas to increase association revenue? Well, search no further. Your association can increase revenue by boosting its efforts in volunteer recruitment and engagement. Read on to learn how to mobilize your event volunteers and help your association increase events revenue to reach its financial goals.
Quickly, organizations froze salaries and eliminated bonuses and benefits as they hedged against rapidly changing revenue forecasts. Sabrina Meyers, Co-Founder, Two SocialMedia Chicks. Hear how to meet today’s member needs, actively engage new audiences, and uncover new revenue opportunities. CMP credit. Host: Event MB.
The Culture of Lean Innovation: Small Changes, Big Impact. Three nonprofit/government leaders—who’ll tell us how they adopted Lean Innovation and achieved powerful outcomes by changing the way they work—will lead the conversation. Rise of the Branded Community Over SocialMedia . Host: Community IT Innovators.
Tue 7/16 at 10:00 a.m.* – Innovation & Customer Focus: The Keys to Global Growth . Find out how you can use regional markets outside the US as an incubator or safe-haven in which to innovate, experiment and adapt. Learn how you can lead a culture of change, embrace innovation, learn and adapt. More info/register.
Making it Rain: How to Drive Non-Dues Revenue with Michele Klecha, Club Managers Association of America and Scott Oser, Scott Oser Associates. Labels: ASAE , innovation , presentations. Alltop SocialMedia. How to Manage Social Employees, SocialMedia at Events, and Car Talk. Share on FriendFeed.
January 25th, 2012 | Posted in Membership Management , SocialMedia and Business Trends. We don’t have that kind of revenue! Innovation. “Innovation” for your association community may not be about creating a revolutionary process or service. SocialMedia and Business Trends.
As 8-to-5 days at the office have slowly turned into 24-hour socialmedia networking from the car and virtual meetings during the kids’ soccer practices, socialmedia has filled in the gaps. By the way, this is a great project for interns, who love to create videos and are social-media savvy.).
By now you’ve probably heard that short-form video on socialmedia is an important tool for reaching new and younger audiences. The results: evaluating the success of our socialmedia video experiment We ran this experiment from September 26 to December 9, 2022, and collected analytics to evaluate its success on December 12, 2022.
That includes membership growth, non-dues revenue, socialmedia and Big Data. According to Naylor’s chief innovation officer Marcus Underwood, as the typical screen size has grown rapidly, so has the way in which people use their devices. “In That wasn’t always the case five years ago.
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