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With competition from for-profits, online networks, and tech-driven platforms, Kim Davies at Naylor offers a more innovative and data-driven membership blueprint to help associations thrive. The Seven Deadly Sins of Membership Marketing Membership marketing has witnessed continual innovations over the years. Membership strategy.
Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. Sherry Budziak at.orgSource talked with Tom Morrison, CEO of the Metal Treating Institute, about how his organization respects tradition while embracing innovation and change.
Episodes are published Monday mornings in both audioand video format, available on YouTube,Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). Learn how creating a culture of trust and openness drives measurable business outcomes, including higher engagement, increased innovation, and lower turnover.
Episodes are published Monday mornings in both audioand video format, available on YouTube,Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). Hear about the future of work for association professionals and how CIOs are leveraging data analytics to drive innovation and enhance member value.
Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Education revenue. Today (Friday, November 1) is the nomination deadline for the Association Women Technology Champions (AWTC) Awards. Conference/event evaluations.
Karine Desbant at MCI describes how their client associations are generating new revenue streams and growing membership by repurposing content. Episodes are published Monday mornings in both audioand video format, available on YouTube,Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). 1 CAE credit.
Episodes are published Monday mornings in both audioand video format, available on YouTube,Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). Learn about essential design best practices and explore innovative A/B testing strategies to refine your understanding of member preferences through solid data.
Explore strategies to revitalize your association’s digital foundation, with a central focus on leveraging learning technology to kickstart revenue generation. Learn about sustainable practices and dietary innovations that cater to a diverse array of guest needs. 1 CMP credit. More info/register. 1 CAE credit. More info/register.
Although written for event platform Hopin users, many of these virtual event tips apply to any platform, for example, developing an attendee video guide and holding screen. This series of 15-minute videos cover hot topics and issues related to 501c organization management. Virtual event tips. Kendall Walters, Vidyard ). 1 CMP credit.
They describe revenue-sharing models and offer tips for ensuring a profitable, equitable and peaceful partnership. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). Awards program. More info/register.
This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Through this interactive networking, you will build real relationships with like-minded and innovative association professionals. The Innovation Imperative. (Must join Fridays@4 for free first.). Host: Fridays@4.
James Young at Product Community shares ten revenue-generating product ideas. Innovation culture. When Sheri Jacobs of Avenue M polled association professionals, she learned they struggle with prioritizing innovation because of limited time, risk aversion, and lack of leadership support. Product ideas. But how do you get it?
As Xperience 2024 approaches, the excitement is building for what promises to be an extraordinary event filled with innovation, learning, and inspiration. Why Participate in the Innovation Awards? Whether your innovation is big or small, if it’s addressed a challenge or enhanced your operations, we want to hear about it.
In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. From innovative outreach techniques to cultivating long-term relationships, hear practical tips you can implement right away. Tax reform threat. 1 CMP credit.
This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. – Opportunities for Producing and Monetizing Video in the Era of COVID-19 (I.C.E. 8: Innovate. Guest: Paul Gannon, Thoughtcast Media Video Marketing. 8: Innovate. More info/register. Mon 1/25 at 1 p.m.
This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Polished, Not Perfect: How to Make Authentic User-Generated Video Content from Your Community Even More Powerful. Turning the content you collect from your community into compelling video stories can feel daunting.
Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue. percent of their revenue from membership dues.
Episodes are published Monday mornings in both audioand video format, available on YouTube,Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). SEO to Sales: The Organic Way to Turn Search into Revenue Hear about an organic SEO strategy that fuels real business growth (without relying on paid ads).
By now you’ve probably heard that short-form video on social media is an important tool for reaching new and younger audiences. The results: evaluating the success of our social media video experiment We ran this experiment from September 26 to December 9, 2022, and collected analytics to evaluate its success on December 12, 2022.
Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. This series of 15-minute videos cover hot topics and issues related to 501c organization management. Virtual event sponsors/exhibitors. Virtual conference success stories.
One difference this year: “For the first time in the survey’s history, the challenge of generating non-dues revenue topped all other obstacles faced by associations.” That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. CAE credit. More info/register. 1 CAE credit. Daughtry, M.Ed.,
Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. They’re providing individual sponsor coaching via email and video chat, and plan to discuss what went well (and what didn’t) with sponsors after the event. The future for event planners.
On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. AI for associations. Need to sharpen your knowledge about AI? . to 1:30 p.m.
Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. We want to educate, inspire and innovate together.
This might sound like a non sequitur or a solution that’s been around for years, but customer engagement in a community today is a refreshing and powerful approach: “Community programs are compelling because their outcomes can be connected to complex business objectives like innovation, culture change, and customer retention.
Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” Fri 10/6 at 10 a.m.* – Artificial Intelligence | Coffee with Innovators: Association Design Circle Every month, an association leader leads a conversation on an association innovation topic. More info/register.
While there are risks to embracing new fundraising innovations, the rewards are often well worth taking the chance. This year, we’re seeing those innovations most clearly in the digital realm—from embracing a digital-first approach with exciting new virtual fundraising ideas to scaling up communications sustainably with automation.
Many members are struggling financially because they’ve been laid off, had their budget cut, or suffered revenue losses. They’re proof that innovation and improvement is possible—and replicable—even in tough times. Association websites compete with for-profits, media, and other associations for eyeballs, mindshare and even revenue.
This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. – Revenue Success from Scratch: One Association’s Story. The Most Innovative Campaigns in Digital Advocacy. Host: Professionals for Association Revenue. Mon 6/28 at 1 p.m. every Monday. 1 CAE credit.
The weekly list of free educational events and resources for the association community… Chapter non-dues revenue. They also explain how to develop a content strategy, identify the best time for a redesign, decrease costs, and increase revenue. You’ll receive a daily email with a learning tip and an assignment to make a video.
Association innovation. Throughout March, Mary Byers, CAE, and the Loyalty Research Center are sharing stories about highly innovative organizations, their best practices, interviews with innovators, and challenge questions about innovation to ponder. – 10 Ways to Elevate Your Virtual Event with Video.
They also describe how credentialing programs can help your association increase member engagement and revenue. s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. Quick hits.
Keep the Seal of Approval concept in mind when examining your association’s offerings and unique value propositions, says Dr. Michael Tatonetti in a post by Carolyn Shomali at Professionals for Association Revenue. Equip yourself with innovative approaches to adapt community engagement strategies in an AI-augmented landscape.
Video marketing. VideoRequest describes how associations are using videos to increase brand awareness, raise funds, engage volunteers, and promote events. Explore innovative approaches to attract a diverse pool of volunteers, leveraging technology, social media, and community partnerships. Volunteers. 1 CAE credit. .
Events play a key role in engaging your members, generating revenue, and achieving organizational goals. Start by identifying the specific goals you want to achieve, such as increasing member engagement, driving more revenue from events , or helping members earn CE credits. Get the Guide 1. iPhone, Android, tablet, laptop).
This investment can produce great returns to retention and revenue.”. Innovation method. WBT Systems introduces a new brainstorming and innovation tool: jootsing. Host/presenter: video producer Jeff Achen, CallSign51. Learn how associations are using contextual engagement to improve member engagement and drive revenue.
Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New Idea$: Not Your Grandma’s Non-Dues Revenue. More info/register. Mon 2/8 at 1 p.m.
Video has an immediacy and impact that consistently outpaces other mediums. Some professionals still think of video as a one-off initiative. Consider these statistics: Businesses using video marketing grow revenue 49% faster than those who don’t. When Dan thinks about video, he never sees a single piece of content.
Lewis Flax of Flax Associates says, “Innovative sponsorship options exist way beyond pasting logos anywhere and everywhere.” Best video conferencing software and apps for accessibility. ( This series of 15-minute videos cover hot topics and issues related to 501c organization management. Virtual sponsorships. A true LOL.
Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). The Data Bunch This groundbreaking virtual event brings together exceptional minds in data management, analytics, and innovation. 1 CAE credit.
Like it or not, in our digital-driven world, non-members will evaluate how your association leverages innovative technologies to determine whether your organization is worth joining. Adopt innovative technology at your association. Innovative e-commerce. Develop education training and certification program. Learn more.
This series of 15-minute videos cover hot topics and issues related to 501c organization management. Boost Membership & Non-dues Revenue in a Virtual World with Open Communities. Recruiting and Retaining Association Members (and Driving Non-Dues Revenue) in the Virtual Event Era. Mon 7/27 at 1 p.m. Tue 7/28 at 3 p.m.
Innovate and go beyond traditional GivingTuesday fundraising Be a go-getter this Giving Season and boost year-end fundraising during and beyond GivingTuesday. Embracing innovative digital giving trends and diversifying your approach can help enhance your GivingTuesday success. It’s Giving Season. Here’s how to donate wisely.
Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). The Data Bunch This groundbreaking virtual event brings together exceptional minds in data management, analytics, and innovation. More info/register.
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