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.* From Resumes to Results: Hiring for Real Impact Learn about a competency-based framework to clearly define success in a role and identify what matters in a candidate’s background; an end-to-end hiring strategy to improve job advertising, sourcing, interviews, and final decisions; and common hiring pitfalls to avoid and what to do instead.
Fri 2/21 at 11 a.m.* – A Match Made in Heaven: How Event Surveys Transform Feedback into Your Events Learn how to pair the power of event data with proven survey strategies to deliver exceptional experiences for both attendees and exhibitors. Im happy to feature it as long as its not product-centric. Fri 2/21 at 1 p.m. CAE credit.
This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. They provide helpful tips for creating a 12-month training strategy so each volunteer receives the right amount of learning at their moment of need.
Sherry Budziak at.orgSource talked with Tom Morrison, CEO of the Metal Treating Institute, about how his organization respects tradition while embracing innovation and change. – Engage First, Grow Further: Rethinking Membership Strategies (Associations Trends Talk) Too often, organizations focus myopically on increasing membership.
Developing engaging socialmedia for events is all about connecting with your audience. The Project Management Institute developed a successful socialmedia campaign for its recent conference by giving creative freedom to staff, embracing an informal approach, and providing opportunities for members to participate.
Socialmedia is an essential tool for associations to foster vibrant online communities and strengthen connections with their members. Using social platforms effectively, associations can create places where members feel engaged, valued, and connected to a larger mission.
Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Mobile engagement strategy. Why do content strategies fail —and what can you do about it? Conference/event evaluations. Coincidence? Education revenue.
In this post, we’ll explore three strategies you can use to ensure you’re making the right moves for more meaningful member engagement. You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy.
Creating a specific hashtag will set your organization’s fundraising campaign apart from other associations, and it can also help your staff keep track of your campaign on socialmedia. Post on socialmedia In advance of this year’s GivingTuesday, you’ll want to consider what your organization should post on socialmedia.
If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. If people haven’t gotten good quality from you in the past, or if what you’re offering isn’t innovative or new, they may go somewhere else, where the information is free. How can we better engage our customers?
Most of us realize innovation is key to driving a business forward. New ideas, new inventions, new strategies, new operating plans. Nearly 350 associations participated in the Association Innovation Benchmarking Report , which found most associations are at least moderately innovative. Leaves change. People change.
That’s why we’ve put together a refresher course on some of the greatest advantages of using technology as part of your nonprofit fundraising strategy. Multichannel marketing tools enable simple communication and campaign promotion via email, direct mail, content management, and socialmedia.
Our 2020 Community Movers + Shakers are champions of communities, who see the value in the community movement, and we wanted to highlight, honor, and share the work of their creative and innovative minds with the rest of the industry. Now, he's head of Structure3C, a community strategy firm. Follow Bill on LinkedIn. Matt Lawson.
Find out how to launch and maintain an email marketing strategy that consistently engages donors and supporters, format web and email content to increase your click-through rate, and integrate socialmedia into your website and email communications. Host: National Institute for SocialMedia. More info/register. .
New year, new fundraising strategy. While there are risks to embracing new fundraising innovations, the rewards are often well worth taking the chance. Now, we’re embracing the third shift in fundraising—social fundraising. Social fundraising refers to fundraising campaigns on socialmedia networks.
Learn how The National Alliance generated non-dues revenue from continuing education and certification, how they continue to innovate and develop new education offerings to their industry, and tips for growing non-dues revenue from education and certification programs, marketing strategies, pricing models, and partnerships with members.
He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Innovation culture. She shares tips for fostering a culture of experimentation that balances innovation and reality. He doesn’t think of them as visionary, but some of them are new to me.
Positioning for Success in an Era of Disruption , where we highlighted the coming wave of AI and other emerging technologies, urging associations to embrace innovation early. Leadership must also foster a culture of innovation and emphasize that AI is a tool to enhance—not replace—human capabilities.
Socialmedia, IP, and the awesome that is Creative Commons. Content marketing – chances are you’re doing it, but chances are also that you’re doing it with no underlying goals or strategy. Socialmedia ROI: you may be looking for the wrong things. Looking to hire a consultant?
The 2013 SocialMedia Marketing Report is out. People still think Facebook is the most important socialmedia marketing platform, even though the overwhelming majority have no idea if it’s working. John Haydon shares strategies to help you boost social sharing among your audiences.
As we approach this year’s GivingTuesday on December 3, here’s a collection of articles that explore fundraising strategies to help you prepare and maximize efforts to engage donors, boost contributions, and make the most of this global day of giving. 3 GivingTuesday strategies for year-end nonprofit fundraising.
Looking to personalize and target your email communications strategy to different member segments? Objection 2: SocialMedia. Example: “It would be much easier to create a socialmedia group. Data : You don’t own your member data – the socialmedia platform does. Growing Non-Dues Revenue.
Unlike socialmedia, a mobile app provides a cohesive and centralized communication channel to your members. The Free Press ) Socialmedia platforms hate the written word. Equip yourself with innovative approaches to adapt community engagement strategies in an AI-augmented landscape. Member app. to 5 p.m. –
The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement. The solution?
In 2024, the data continues to show how the historical assumptions that drove association strategy are less and less valid.” Tech Tuesday Slam Dunk: Successful Strategies to Manage Your IT Project Portfolio Managing your IT project portfolio is like juggling multiple March Madness brackets—requiring skill, precision, and strategic thinking.
In this post, he focuses on data management and digital strategy. To make many of the changes Mike suggests, you need more than technology, you need staff with an innovation mindset. Uncovering the Secrets for Innovation and Growth: IT & Digital Maturity. CB Insights reports on 20 industries that 5G will transform.
Most people would like to belong to a dynamic, innovative and forward-thinking organization that sets a high bar among its peers. Here are five signs it’s time to refresh your strategy — plus tips for how to get started: You’re Exclusively Focused on Members. A sophisticated socialmediastrategy.
If you’re in the IT department, you have to walk the fine line between saying “no” to some ideas while not shutting down your staff’s innovation muscle. DelCor explains how to both encourage innovation and reject ideas with no future. Tue 6/20 at 12 p.m.* – Driving an InnovationStrategy. Disruption is inevitable.
Lowell Aplebaum and his team at Vista Cova published an excellent report on strategies and practices to prepare your board for effective governance. He suggests starting with discussions about the impact of AI on your association and industry, and outlining a strategy for AI. Board development. Tony Rossell of Marketing General Inc.
In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. And, unlike socialmedia channels, your association controls the app. Consultant/founder wisdom.
Creating Innovative New Classes, Certifications & Association Products That Wow Members — and Your Board. How can your organization improve or create new, innovative and profitable offerings that benefit both your members and your organization? Effective Strategies for Leveraging Local Media to Advance Advocacy Efforts.
Tell a story with socialmedia. Correll, the socialmedia manager at the American Red Cross, suggests that socialmedia should be more than just a platform for organizations to push out their own information. Socialmedia provides such a powerful way to engage with audiences. Hawks said. .
Artisans Motivated by creativity, exploration, and innovation. Audience Segmentation for Effective Communication Step 1: Identify Your Primary Mindset(s) Which mindset aligns best with your mission and messaging strategy ? Arts & Innovation-focused Nonprofits? They engage with trust-building, facts-driven messaging.
Learn about innovative technology and use this information to develop a point of view on which trends will be the most applicable to enhancing your events. Learn about the key traits for great association socialmedia presence, the difference between platforms, and when to decide if paid advertising makes sense. 1 CMP credit.
– Advocacy in a SocialMedia World. Explore how associations have become catalysts for change by using socialmedia platforms—and members—to promote key issues to legislators, regulators, and the public. – Driving an InnovationStrategy. Associations must innovate or become obsolete.
Before the rise of socialmedia and cloud computing, associations competed to attract new members — but only in a subtle “non-profit” sort of way. Recipients can display these badges on socialmedia, websites, email signatures and online resumes. How To Design a Digital Badge Strategy. It’s different now.
Adweek, the leading source of news and insights covering marketing, media and technology, today kicked off the new year with a bang, announcing it has acquired SocialMedia Week (SMW) and its flagship properties, including SocialMedia Week Conferences, SMW News & Insights and its recently launched streaming platform SMW+.
Tue 2/26 at 12 p.m.* – The Role of SocialMedia in Advocacy (Washington DC Idea Swap). Learn how associations can leverage socialmedia to launch successful advocacy campaigns, create effective messaging that resonates with your target audiences, and measure your association’s socialmedia advocacy efforts.
For example, ASHA’s socialmedia manager offered a session on how to create an Instagram story. Because of this shift in culture, ASHA restructured several positions, which meant that younger directors found themselves alongside a group of older ones, and they had to figure out how to work toward innovation together. “We
Hear about the strategies and tools modern associations are using to supercharge member engagement. We’ll help you craft a total event program strategy that includes virtual and hybrid events and that gives you the flexibility you to need to handle the return of in-person gatherings. More info/register. Host: CEO Update. Host: Cvent.
Another advantage of an app: it’s a centralized communication channel to your members, unlike socialmedia platforms your association doesn’t own. Mark Lowry at Association Analytics shares helpful member retention strategies. The Data Bunch will cover must-have insights and strategies from data governance to analytics.
Tue 2/19 at 1 p.m.* – How to Use SocialMedia to Raise Money Online. Learn how to leverage your socialmedia accounts to raise money and strengthen relationships with donors so they give again. Hear about current trends in the socialmedia landscape that nonprofits need to understand. More info/register.
Greg Satell, Innovation Excellence ). Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and socialmedia. Presenter: Jake Fisher, co-founder of Bridges Strategies.
Tue 8/29 at 12 p.m.* – Driving an InnovationStrategy. Associations must innovate or become obsolete. Explore how an orchestrated strategy that concentrates on how informed leadership, streamlined processes, future facing technology, and concierge service can accelerate your movement along the innovation spectrum.
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