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Mixed Links: News and Tips for Nonprofit Marketers – January 27, 2023

Nonprofit Marketing Guide

Kansas City, MO. It’s been a busy week here getting the 2023 Nonprofit Communications Trends Report out, but I still put together the most helpful articles, posts, and tips for nonprofit marketers. Photo Credit: Deena Davis Happy Friday! See The 10 Best Places to Find Cheap (or Free!) TikTok Templates.

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Mixed Links on Nonprofit Marketing and Fundraising

Nonprofit Marketing Guide

Now to the nonprofit marketing goodies. And here’s what’s coming up next at Nonprofit Marketing Guide: 10/20: Telling Powerful Stories about Every Day People. 11/16: How to Write a Quick and Dirty Marketing Strategy (Free, but asking for $10 donation to Positive Wellness Alliance). It’s Friday!

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Connecting Brands, Clearing Inboxes, and Cultivating Employee Engagement with an Intranet Community

Higher Logic

Ascend Learning’s intranet has been so successful that, just a year after launch, basecamp was awarded the Gold PRISM award for Internal Communication by the Greater Kansas City Public Relations Society of America (PRSA). Because of that we’ve seen groups sharing resources, from content for marketing to ideas on vendor selection.

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Connecting Brands, Clearing Inboxes, and Cultivating Employee Engagement with an Intranet Community

Higher Logic

Ascend Learning’s intranet has been so successful that, just a year after launch, basecamp was awarded the Gold PRISM award for Internal Communication by the Greater Kansas City Public Relations Society of America (PRSA). Because of that we’ve seen groups sharing resources, from content for marketing to ideas on vendor selection.

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Membership Directory: Why Your Organization Needs One & How to Create One

EventMobi: Association Events

In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. According to the 2023 Membership Marketing Benchmarking Report , 50% of associations reported an increase in new member acquisitions, up from 44% in the 2022 report!

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How to Make Valuable Face Time With New Members

Associations Now

According to Marketing General Inc.’s s 2016 Membership Marketing Benchmarking Repor t [PDF], a majority of associations surveyed are sending new member communications in the form of email welcomes or welcome kits. The pairings are marketed as a career mentorship, and it’s helped to incentivize meeting attendance for younger members.

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Match a City’s Perks with Your Attendees’ Interests

Associations Now

“Indianapolis has done an exceptional job in embracing the sports culture, which in turn attracts volunteers as well as state-of-the-art facilities that are available,” says Mark Koski, director of marketing for NFHS and CEO of NFHS Network. In January 2000, both the NCAA and NFHS moved from Kansas City, Mo., to Indianapolis. “We