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Reads of the Week: January 25, 2013

Reid All About it

She tells content marketers — meaning any individual or organization that uses content to educate and build relationships: “The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor. Take a look at her list to see how you can improve your marketing.

Wichita 150
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Mixed Links: News and Tips for Nonprofit Marketers – January 27, 2023

Nonprofit Marketing Guide

Kansas City, MO. It’s been a busy week here getting the 2023 Nonprofit Communications Trends Report out, but I still put together the most helpful articles, posts, and tips for nonprofit marketers. Nothing to do with nonprofit marketing really, but if you are interested, we have The Top 50 Most Visited Websites in the World.

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Mixed Links on Nonprofit Marketing and Fundraising

Nonprofit Marketing Guide

Now to the nonprofit marketing goodies. And here’s what’s coming up next at Nonprofit Marketing Guide: 10/20: Telling Powerful Stories about Every Day People. 11/16: How to Write a Quick and Dirty Marketing Strategy (Free, but asking for $10 donation to Positive Wellness Alliance). It’s Friday!

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Marketing Plan Workshop Early Bird Registration Ends Tomorrow

Nonprofit Marketing Guide

If you’ve been thinking about attending the Total Focus Marketing Plan Workshop that Nancy Schwartz and I are presenting in October, you’ll save $100 if you go ahead and register now. Look what we’ve built into the workshop for you: Expert navigation through the complete marketing plan creation process.

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How to Make Valuable Face Time With New Members

Associations Now

According to Marketing General Inc.’s s 2016 Membership Marketing Benchmarking Repor t [PDF], a majority of associations surveyed are sending new member communications in the form of email welcomes or welcome kits. The pairings are marketed as a career mentorship, and it’s helped to incentivize meeting attendance for younger members.

Kansas 85
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Connecting Brands, Clearing Inboxes, and Cultivating Employee Engagement with an Intranet Community

Higher Logic

Ascend Learning’s intranet has been so successful that, just a year after launch, basecamp was awarded the Gold PRISM award for Internal Communication by the Greater Kansas City Public Relations Society of America (PRSA). Because of that we’ve seen groups sharing resources, from content for marketing to ideas on vendor selection.

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Connecting Brands, Clearing Inboxes, and Cultivating Employee Engagement with an Intranet Community

Higher Logic

Ascend Learning’s intranet has been so successful that, just a year after launch, basecamp was awarded the Gold PRISM award for Internal Communication by the Greater Kansas City Public Relations Society of America (PRSA). Because of that we’ve seen groups sharing resources, from content for marketing to ideas on vendor selection.