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Most associations rely on membership for revenue, typically 30-50 percent of net profit. Although I think we’re all tired of hearing the fear and dread about how socialmedia will kill the association – I don’t think that’s true. It might also be a learning opportunity. So what do we do with that?
Unfortunately, media and associations have been experiencing a similar pattern disruptive to the status quo, which has been accelerating through the last decade: trends toward digital publishing, online engagement and community-generated content. Like many print media outlets, HBR was facing declining subscriptions and advertising.
Or, how can we bring in more revenue for the content were already producing? A website or socialmedia? Kentucky Association of Nurse Anesthetists. How much of our content should we be giving away for free? Are we picking the best medium to tell our story? Should we be publishing a print magazine or an e-newsletter?
The combined operations bring AMR to 65 employees, 30 full-service and project-based clients and more than $6 million in annual revenue. “It allows me to start slowing down while continuing my passions of speaking about generational differences, socialmedia and consulting with associations to develop strong boards.”
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