Eric Lanke

MARCH 3, 2014

In fact, when this post goes live, I''ll be in the thick of things at the Las Vegas Convention Center. On the customer market show floor it''s worth ten points. image source It''s been a busy few weeks at my association. Our Annual Conference just passed, we''re now revving up for our big triennial trade show.

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Association Adviser

JUNE 29, 2017

That was just one of the lessons learned when a major speaker cancellation turned into a teaching experience for attendees at the Meeting Professional International 2017 World Education Congress (MPI WEC), which took place earlier this month in Las Vegas. It was clear MPI and MGM Grand Las Vegas value each other as event partners.

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Event Industry News

MAY 7, 2019

This will highlight the best practices for industry participants to integrate and increase market position in the esports space. Our main goal is to educate non-endemic organisations on the best opportunities of entry in the esports market. Kye Browning.

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Virtual

JANUARY 7, 2015

This week I had the opportunity to attend the annual Consumer Electronics Show (CES) in Las Vegas. These markets all exist in large part because of the existence of different standards. This is a massive show—covering 2 million square feet of exhibit space. That’s big. One is security. Connected cars are remarkable devices.

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Reid All About it

FEBRUARY 19, 2021

I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. AMS experts will be showcasing platforms and sharing their knowledge with the association market.

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Nimble AMS

OCTOBER 9, 2024

Thank you so much for joining the Nimble AMS team in Las Vegas for Xperience 24. Most recently, Salesforce announced Agentforce , a Generative AI feature to support staff tasks in marketing, service, and e-commerce, boosting the user experience and efficiency. If you missed out on Xperience 24 , don’t worry!

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Associations Now

JANUARY 8, 2020

A 2019 Campaign Monitor report reveals the latest email marketing trends. According to Forbes , a report by the email marketing software provider Campaign Monitor revealed that nonprofit email open rates rose by almost 5 percent in 2019, jumping to 25.2 Also: AARP uses VR to promote social interaction. percent) had been the No.

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Associations Now

OCTOBER 16, 2019

The survey was conducted in the United States, China and Japan, with a sample size of 2,000 people in each market. One popular live entertainment option at MGM Resorts is to open a meeting with the Las Vegas Golden Knights’ drumline. “It Think about what’s near and dear to your attendees’ hearts,” she adds.

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Associations Now

NOVEMBER 13, 2018

Some markets are bigger than others. The largest market for meetings from a spending standpoint is North America, which represents a 35.6 That topped the other two major markets for events spending: Western Europe (30.3 Preliminary findings were first announced at IMEX America in Las Vegas last month. million jobs.

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Event Industry News

APRIL 30, 2019

In support of their venture into the North American events market, DBpixelhouse will be exhibiting at the Experiential Marketing Summit (EMS) 14-16 May at Caesar’s Palace, Las Vegas. Discussing DBpixelhouse’s recent expansion into the American market, CEO David Bully said: “We’re really looking forward to EMS.

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Event Industry News

JUNE 1, 2023

With Event Tech Live (ETL) returning to ExCeL London in November on the back its auspicious debut in Las Vegas, organisers are looking for speakers to fit the remaining 10th anniversary content slots, in keeping with ETL’s reputation for discovery and delivery.

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Associations Now

MARCH 10, 2020

For those planning events in Las Vegas, many have chosen to work with MGM Resorts for this exact reason. Last summer, a marketing association had its annual meeting at Mandalay Bay and its first event was a pool party that included Instagramable moments. “It Winer, vice president Event Productions.

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Event Industry News

JANUARY 28, 2021

Italian Exhibition Group, key international expo and conference player, with its Rimini and Vicenza expo venues in Italy and offices in Milan, New York, Las Vegas and Dubai and listed on the Screen-based Share Market (MTA) organised and managed by Borsa Italiana S.p.A,

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Event Industry News

SEPTEMBER 5, 2019

Event Tech Lab’s mission has been to help their partnership community of event technology companies and developers with their product proposition, communications and marketing activities and helped to develop their professional networks. It is geared toward helping start-ups and scale-ups to get their brand and name out into the marketplace.

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Associations Now

JANUARY 10, 2020

Another CES has come and gone, and in addition to all the gadgets and new technologies that were on display in Las Vegas during the week, the Consumer Technology Association released a new resource to help consumers make sense of health-focused wearables.

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Virtual

JULY 2, 2014

Formally unveiled at the Networld/Interop conference in Las Vegas on May 12, 1999, The ASP Industry Consortium grew to more than 800 corporate members in 18 months and established a global ecosystem to promote this new computing paradigm. UK-based Juniper Research predicts the global SaaS market will swell to $53 billion by 2018.

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GlowGlobally

JULY 11, 2011

Market & Biz Plan. Largest International Meetings Expo Comes to USA – IMEX America in Las Vegas. Plus over 2,000 American and international hosted buyers alongside thousands of US trade attendees representing the association, corporate and agency markets. 4/5 star accommodation in Las Vegas.

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Aaron Wolowiec

FEBRUARY 25, 2014

Globalization, digital technology, shifting markets, regulatory change—with so many disruptions in the business environment, it’s no wonder that a slew of associations remade their brands and aimed to broaden their reach in 2013. Rebranding. Out: Aging brands. In: New names, fresh logos. We’ll be watching for who’s up next in 2014.

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Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). New Yorker ). 1 CAE credit. Host: ON24.

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Event Industry News

SEPTEMBER 10, 2019

For Swapcard CEO, Baptiste Boulard, entering the UAE event market has always been on the company’s radar and a long-anticipated goal. As a hub between Europe and Asia, we see Dubai becoming the Las Vegas of the Middle East for the event industry.”. Because of this, we see great opportunities here for the event industry.

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Associations Now

OCTOBER 10, 2018

The report ranks Las Vegas the top North American city for events, based on Carlson Wagonlit’s booking data: It jumped from 10th place to first in a single year. The report suggests that, to work around this problem, event planners might consider setting events in smaller cities, if possible.

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Velvet Chainsaw

FEBRUARY 25, 2020

Their VIP customers and intermediary markets. The sum of the above is a much larger market, she added, compared to just the fans (she defines fans as anyone who cares about what you do) who attend. “All Skildum-Reid and Alex Land of the Las Vegas Convention and Visitors Authority. Their staffs. Other key stakeholders.

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.orgSource

SEPTEMBER 25, 2023

Use ChatGPT to design and conduct surveys and market research. IT, communications, marketing, membership, and finance will likely be involved. Ideally, a copywriter, a marketer, and an IT staffer would collaborate to develop the scripts. A chatbot, like all marketing collateral, is an extension of your brand.

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Event Industry News

NOVEMBER 17, 2022

Judges at Event Tech Live 2022’s lauded Launchpad Competition, aptly hosted in the Innovation Theatre, ranked Walls.io, First, AccessLOOP, Second, and Kickback Space, Third, – each company receiving a weight of invaluable marketing support and much more in recognition of their enterprise. You were fantastic!”.

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Smooth The Path

AUGUST 30, 2016

Poke around and most of the marketing copy you read focuses on what. The conference this year is in Las Vegas. As established organizations, knowing our member’s why helps us develop and communicate our why. Why is hard so we fall back on what. What we do, what we are and what we have just created: We are 75 years old.

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Event Industry News

JUNE 18, 2018

market, at events organized by the American company. These include the prestigious COUTURE show and the soon-to-be-launched PREMIER show, both taking place in Las Vegas during the Jewellery Market Week at the end of May and in early June. In March of this year, IEG acquired a 51% share in FB International, Inc.,

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Associations Now

APRIL 18, 2019

The International Sign Association’s 2019 International Sign Expo begins next week in Las Vegas. More than 20,000 sign, graphics, print, and visual communications professionals are headed to Law Vegas next week to learn from experts, conduct business, and get up to speed on the current issues affecting the industry.

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.orgSource

OCTOBER 1, 2023

Customize is the marketing mantra of the hour. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. These statistics highlight the value and impact of conversational marketing.

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Associations Now

AUGUST 6, 2019

As consumer expectations continue to rise, companies are increasingly turning to strategic partnerships to grow their revenues and customer base rather than relying on traditional sales and marketing tactics. MGM Resorts offers 4 million square feet of meeting and convention space within a two-mile stretch on the Las Vegas Strip.

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Velvet Chainsaw

FEBRUARY 28, 2012

Using Events As Content Marketing. Here is the slide deck from my recent presentation at Event Solutions’ Idea Factory 2012 in Las Vegas. Possible Event Content Marketing Business Goals. What type of goals might your clients have when considering a face to face event as a content marketing strategy?

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Event Industry News

OCTOBER 25, 2018

Veteran association and business events marketer Carolyn Clark has joined the DAHLIA+ Agency as leader of the agency’s growing portfolio of digital marketing services. Demand for DAHLIA+ Agency’s branding and digital marketing services has exponentially grown over the 12 months,” said El Gazzar.

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Associations Now

NOVEMBER 7, 2016

During its “Virtual Reality Experience Tour,” the foundation is hosting events in Washington, DC; Chicago; New York City; Boston; and at CES 2017 in Las Vegas to introduce kids, students, and parents to augmented-reality technology. Now its philanthropic arm, Creating IT Futures Foundation, is taking that message on the road.

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Idea Architects

NOVEMBER 14, 2012

I am serving as emcee/learning weaver for a major convention in Las Vegas this week, a role that gives me the opportunity to engage with each of the general session presenters. Yesterday, John Moore of Brand Autopsy shared this slide in his presentation The Bigness of Smallness.

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Associations Now

AUGUST 14, 2019

Consumer interest in health and wellness isn’t just a marketing opportunity for the spa and yoga industry. The Global Wellness Institute estimates that wellness is a $134 billion global market that will grow to $198 billion by 2022. Two years later, in 2014, MGM Resorts expanded that partnership to include its meeting rooms.

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Associations Now

AUGUST 15, 2018

Henderson Chamber of Commerce CEO and President Scott Muelrath said his organization began to explore entering the healthcare market earlier this year, after the Labor Department issued proposed regulations on AHPs. It would have been easier just to rush to market on our own, but that’s not the way we wanted to do it,” he said. “We

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Associations Now

JANUARY 3, 2014

Earlier this week as I was catching up on the meetings and tradeshow-related reading that I missed while out on vacation over the holidays, I came across an interesting article in the Las Vegas Review-Journal. If you’re not thinking about how to better serve your market, there’s likely someone else out there who is.

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Associations Now

AUGUST 15, 2017

Chef Jeff Henderson’s life trajectory wasn’t always pointed toward the kitchen—though he has manned the stoves at the Bellagio and the Ritz-Carlton in Las Vegas. He built relationships with inmates who had come from Wall Street who recognized his intelligence and taught him how to lead and market himself.

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