Association Adviser

APRIL 16, 2013

A clearly defined editorial plan can help ease the magazine production process and help you reach your communications goals. These best practices can organize your editorial leadership and help you develop best-in-class communication pieces that your members can trust as the voice of your industry. Tracy Tompkins.

Products 60

Products Process Committee Guidelines 60

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist. 1 CMP credit.

San Jose 369

San Jose Email Marketing millennials Tools 369

Reid All About it

OCTOBER 11, 2019

Rethink your leadership training programs , says WBT Systems, so you can develop leaders who not only lead your association into the future, but help lead their company (and industry) into the future too. Newman, Greater Good Magazine ). Michael Brenner, Content Marketing Institute ). Greg Satell, Innovation Excellence ).

DC 50

DC Washington Content Education 50

Reid All About it

JANUARY 25, 2013

She tells content marketers — meaning any individual or organization that uses content to educate and build relationships: “The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor. Take a look at her list to see how you can improve your marketing. That doesn’t surprise me.

Wichita 150

Wichita Social Media Kansas Content 150

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

NOVEMBER 15, 2024

Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Unlocking the Power of Personalization: Building Blocks for Your Marketing Campaign Your members want the right information at the right time, in the right channels. Yeah, me neither.

Certificate 264

Certificate Committee DC Education 264

GrowthZone

JUNE 25, 2017

Magazines contain some clues. It also suggests that there is transparency for the path to becoming chair of your organization and names two leadership qualities valued by the organization. Kyle Sexton is an award-winning marketing strategist and international speaker on the topics of membership development, marketing and innovation.

Organization 60

Organization America Cost Member Engagement 60

Associations Now

AUGUST 27, 2019

The story of Impossible Foods starts with a scientist who decided to embrace leadership for a greater cause. I couldn’t have imagined myself doing this,” Brown told the magazine. But the most powerful, subversive tool on earth is the free market. But we're in marketing, so we need to know what it is.

Leadership 71

Leadership Event Planning Marketing Tools 71

Spark Consulting

MAY 15, 2013

Two, I have an article coming out in MSAE’s Association FOCUS magazine on this very topic in June.). Peggy Hoffman , Eric Lanke , and I are going to be speaking on this topic at the upcoming ASAE Marketing, Membership, and Communications Conference. Do you advertise on Google? my beloved H Street NE neighborhood).

DC 150

DC Innovation Review Leadership 150

Reid All About it

FEBRUARY 2, 2018

Last week, I shared an excellent article from The New York Times Magazine about Bitcoin and its underlying technology. They can be easily overwhelmed by your association’s expectations and the responsibilities of leadership. Presenter: Peggy Hoffman, CAE, Co-Founder & President, Mariner Management & Marketing LLC.

Chicago 93

Chicago Nashville DC eBook 93

Velvet Chainsaw

NOVEMBER 6, 2017

A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. More or better marketing can’t fix this.

Marketing 21

Marketing Conference Leadership Price 21

Association Adviser

DECEMBER 17, 2018

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. TSAE used the new brand guidelines as a starting point to create a magazine style guide for their quarterly magazine, Association Leadership. TSAE experienced a 12 percent increased in year-over-year ad sales for Association Leadership.

Case Study 106

Case Study Texas Guidelines Revenue 106

Reid All About it

MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. How to Create an Engaging Virtual Event – Alysha Parker, Corporate Marketing Manager, Bizzabo. Guest: Alex Plaxen, Nifty Method Marketing & Events.

San Diego 259

San Diego Conference North Carolina Strategy 259

Reid All About it

DECEMBER 18, 2020

Billhighway explains how to get access to real-time chapter financial data , reduce the risk of financial mismanagement and alleviate the chapter leadership burden. Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. 1 CAE credit.

Video 221

Video Certificate Review LMS 221

Reid All About it

DECEMBER 13, 2024

In this insightful post at HQ The Association Magazine, Belinda Moore describes the challenges and opportunities associations face now and in the future. Marketing 2025: Association Trends, Challenges, and Opportunities Join an engaging, interactive discussion about marketing trends and challenges associations will face in 2025.

Tools 195

Tools Strategy DC Content 195

Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. Jen Maltba, Marketing Manager at Cvent.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Reid All About it

NOVEMBER 25, 2016

Guests: John Graham, CAE, president and CEO, ASAE & The Center for Association Leadership. Grazia Mohren, vice president of marketing, BizBash Media. Randy Lieberman, Foundation Marketing Group. Airbnb and other alternative accommodation services are digging deep in-roads into the travel market. Tue 11/29 at 2 p.m. –

DC 189

DC Ohio Project Washington 189

Associations Now

APRIL 13, 2017

In an updated code, the association set out guidelines for appropriate marketing of craft brews, including avoiding potentially offensive brand names and imagery. The association won’t give brewers that market such brands the same exposure and access to its licensing as in the past. That turns off people.”.

Marketing 75

Marketing Guidelines Industry Leadership 75

Spark Consulting

FEBRUARY 6, 2014

If everything she’s participate in has to do with the topic of leadership, offer her a webinar on leadership that costs to register. Feature Story marketing membership Beth Kanter engagement' Assuming she does that, you offer her one of those other free options. Image credit: gutenberg.org.

Cost 150

Cost Recruitment Recruiting Leadership 150

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Sales Enablement for Associations Associations need marketing, membership and sales working as one unit with a drive towards shared goals.

LMS 264

LMS Revenue Arlington Education 264

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 275

Newsletter Certificate Denver Case Study 275

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. Six ways to get your organization’s subject matter experts to start thinking like content marketers. (

Colorado 39

Colorado Recruitment Recruiting Survey 39

Reid All About it

MARCH 3, 2023

They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Jamie Notter, Propel ) Five ways thought leadership content drives higher search rankings. Quick hits Real accountability at work requires better metrics across the organization. 1 CMP credit.

Revenue 39

Revenue Tools Education Member Experience 39

AssociationChat

MAY 20, 2020

Biz Events Asia sharing news on a massive market. Event Leadership Institute. Ignite Magazine. The Incentivist digital magazine. Making a Marketer Podcast. Meetingsnet.com Digital Magazine. Prevuemeetings magazine. Smartmeetings.com magazine. EventTechBrief.com – great info.

Resources 105

Resources Certificate Texas America 105

Idea Architects

JUNE 6, 2011

Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. Searching for leadership limerick will identify previous posts.

Price 60

Price Leadership Discount Strategy 60

Higher Logic

FEBRUARY 14, 2017

Why is an online community better than a conference or a members-only magazine? Convincing your leadership team that an online community is the best way to provide value to members can be a challenge - especially if they’re unfamiliar with the concept. They mean you have an interested and engaged leadership team.

Strategy 168

Strategy How To Software Team 168

Spark Consulting

APRIL 5, 2016

Too often, associations focus on our products: we offer an annual conference, a magazine, some books, a webinar series, an awards program, committee volunteering, industry benchmarking and statistics, etc. Get outside-the-office experiences (leadership, writing, public speaking) to enhance their long-term career prospects.

Review 150

Review Products Committee Team 150

Reid All About it

AUGUST 19, 2022

Make sure you (and your association’s leadership) aren’t falling for any of them. Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Hybrid work myths. AMS selection. 1 CMP credit.

Technology 44

Technology Software Cost Products 44

CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. When InStyle magazine sought expert advice on treating varicose veins, they turned to specialists at VSC, a leading authority in the field, for an interview.

Marketing 64

Marketing How To Social Media Video 64

Reid All About it

APRIL 22, 2022

New education markets. AMS experts will be showcasing platforms and sharing their knowledge with the association market. Host: ASAE Marketing Professionals Community. Learn a new definition for leadership, management tips for attracting and retaining young talent, and why the industry will ultimately come out stronger.

Proposal 39

Proposal Price Technology Recruiting 39

Reid All About it

OCTOBER 19, 2018

Why young companies are starting print magazines as a way to help build their brands. Presenters: Sarah Sain, director of content for member communications, and Kelly Clark, manager for online marketing, Naylor Association Solutions. Presenter: Brooke Gracey, Marketing Manager at CrowdCompass by Cvent. Austin Kleon ).

Arlington 34

Arlington Austin Maryland Communications 34

Association Adviser

OCTOBER 23, 2018

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. What Association Awards Contests Should My Association Enter?

Newsletter 84

Newsletter Communications Press Release Social Media 84

Association Adviser

FEBRUARY 26, 2018

Sixty-three percent of associations feel offering leadership development and events for the next generation of professionals is extremely important. Think about ways you can introduce readers of your eNewsletter to your magazine or readers of your magazine to your website. So good job, you are on your way! Now it’s your turn.

Charlotte 174

Charlotte Indiana Communications millennials 174

Reid All About it

MARCH 15, 2016

This article was originally published in the Association Executives of North Carolina’s Success By Association magazine, February 2016 issue. ~~~. My Hootsuite tabs are organized by topic, for example, Associations, Content Marketing, Writing, Brain Food, Clients, and Locals. But how do you find time to manage it?

Social Media 150

Social Media How To North Carolina Directory 150

Association Adviser

APRIL 27, 2018

Erin guides IFMA’s voice and messaging, leads the association’s social media presence and oversees IFMA’s web properties, magazine and online Knowledge Library. In college, I was part of the University of Florida Student Chapter of the American Marketing Association. This ties into our marketing and communications.

Houston 106

Houston Florida Nashville Library 106

CMA Solutions

JANUARY 31, 2024

It has delivered marketing services to leading construction companies, empowering us to provide our clients with in-depth knowledge of this market sector. Create Engaging Content Incorporating content marketing as part of your construction marketing strategy is essential for business growth.

Industry 64

Industry Marketing Social Media New Jersey 64

Reid All About it

NOVEMBER 25, 2016

Guests: John Graham, CAE, president and CEO, ASAE & The Center for Association Leadership. Grazia Mohren, vice president of marketing, BizBash Media. Randy Lieberman, Foundation Marketing Group. Airbnb and other alternative accommodation services are digging deep in-roads into the travel market. Tue 11/29 at 2 p.m. –

DC 150

DC Ohio Project Washington 150