Association Adviser

APRIL 16, 2013

A clearly defined editorial plan can help ease the magazine production process and help you reach your communications goals. These best practices can organize your editorial leadership and help you develop best-in-class communication pieces that your members can trust as the voice of your industry. Tracy Tompkins.

Products 60

Products Process Committee Guidelines 60

Velvet Chainsaw

DECEMBER 11, 2019

If your conference is like most, sponsorship revenue is underperforming. There are two benchmarks we like to use to identify healthy conference revenue business models: Industry revenue — 30 percent or more of a conference’s total revenue should come from the combination of sponsor, exhibit and advertising revenue.

Revenue 72

Revenue How To Discount Price 72

Reid All About it

JUNE 21, 2019

She’s perplexed (as am I) as to why associations are “ignoring the most obvious yet almost entirely dismissed path to a sustainable future for associations: community leadership and strategic, intentional online communities.”. Creating and Developing Successful Magazines (Live Chat). 1 CAE credit. Host: PCMA. Thu 6/27 at 1 p.m.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Higher Logic

FEBRUARY 14, 2017

You can increase non-dues revenue with an online store, deliver benefits with user-generated content, and engage members with discussion forums and blog posts. Why is an online community better than a conference or a members-only magazine? Event registration and other non-dues revenue streams. It’s perfect. Member engagement.

Strategy 168

Strategy How To Software Team 168

Reid All About it

FEBRUARY 9, 2024

You can add magazines and websites too, which is how I found the Cook’s recipe. Hear about the potential benefits and challenges of such a transformation, from increased reach and engagement to new revenue streams, while learning how to navigate potential obstacles. I searched for a recipe on Eat Your Books , a cookbook index site.

Newsletter 275

Newsletter Certificate Denver Case Study 275

Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Often, they aren’t—which is where we run into trouble with membership growth, retention and revenue. at Naylor Association Solutions.

Revenue 83

Revenue Survey Communications Newsletter 83

Association Adviser

DECEMBER 17, 2018

Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. TSAE used the new brand guidelines as a starting point to create a magazine style guide for their quarterly magazine, Association Leadership. The Challenge.

Case Study 106

Case Study Texas Guidelines Revenue 106

Reid All About it

SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Get a better understanding of when it’s time to build, refresh, or sunset programs to support revenue growth.

LMS 264

LMS Revenue Arlington Education 264

Reid All About it

MAY 14, 2021

Get a glimpse into questions company leadership must ask themselves when considering the future of their workers and workplace environments. The ongoing uncertainty of in-person, online, or hybrid events does not make securing or increasing sponsorship revenue easy. Legal Considerations for Nonprofits. More info/register. 1 CMP credit.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist. 1 CMP credit.

San Jose 369

San Jose Email Marketing millennials Tools 369

Association Navigator

JANUARY 3, 2013

Fortune magazine. I did some reading about Coach Nick Saban’s leadership philosophy and style in anticipation of the BCS National Championship game Monday night between Alabama and Notre Dame. Saban’s success at Alabama is measured in wins, revenue, and player academic success. Before Saban arrived the revenue was $67.7

Alabama 100

Alabama West Virginia Virginia Leadership 100

Reid All About it

AUGUST 6, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine. Foresight as a Leadership Competency, Part 1. Entirely new platforms and revenue streams have emerged as well as new ways to boost retention, volunteerism, and leadership. 1 CMP credit.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Reid All About it

MARCH 3, 2023

That’s the question the Professionals for Association Revenue asked several association executives and consultants. Jamie Notter, Propel ) Five ways thought leadership content drives higher search rankings. Sponsorships. How can associations provide corporate partners with valuable access to their member communities ? 1 CAE credit.

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

OCTOBER 9, 2020

So how are associations planning their budgets, decisions and logistics for the future, especially when training and conferences provide many associations with necessary non-dues revenue? Unprecedented Leadership During Unprecedented Times (Planet IMEX Association Leadership Forum). James Lancaster, Editor, AMI Magazine.

Utah 370

Utah LMS Conference Technology 370

Reid All About it

NOVEMBER 25, 2016

Guests: John Graham, CAE, president and CEO, ASAE & The Center for Association Leadership. 4 Easy Ways to Generate Non-Dues Revenue. Lisa Hurley (moderator), content director, Special Events magazine and MeetingsNet. Watch/participate live or view the recording. Host: KiKi L’Italien, founder, Amplified Growth.

DC 189

DC Ohio Project Washington 189

Reid All About it

JANUARY 6, 2023

Non-dues revenue. After attending the RevUp Summit hosted by the Professionals for Association Revenue, WBT Systems says one lesson from the painful past few years is the need to diversify revenue. Find out how you compare to your peers in categories such as data culture, architecture, leadership, process, and more.

Revenue 42

Revenue North Carolina Education System 42

Reid All About it

JUNE 26, 2020

In an interview with Knowable Magazine, social psychologist Anthony Greenwald explains what works and what doesn’t work to curb implicit bias. Explore how to create a sponsorship strategy that will generate revenue through sponsorships, partnership and other sales opportunities through in-person and digital events. Implicit bias.

Montana 370

Montana Conference Content Education 370

Velvet Chainsaw

MARCH 15, 2023

Unless you plan events for a booming industry, your reality working for professional and trade associations is that revenue from your 2022 and 2023 meetings is 15 percent (or more) lower than 2019. Many senior leadership teams don’t understand why the increases are so much higher than inflation rates.

Event Planning 98

Event Planning Cost Revenue Conference 98

Reid All About it

DECEMBER 9, 2022

CNG is bringing together industry experts to discuss topics pertinent to your work with certification programs, including accessibility and fairness in testing, non-traditional item types, soft skills in credentialing, certification program revenue drivers, and DEI and adverse impact in credentialing. Host: Training Magazine Network.

Colorado 39

Colorado Recruitment Recruiting Survey 39

Velvet Chainsaw

JUNE 15, 2022

In my experience, most large conferences this year are realizing about 80 percent of their 2019 revenue performance. For some of the major annual meetings we’re tracking, sponsorship revenue has been a bright spot when compared to exhibit revenue performance. How involved is your leadership with the budget maker?

Price 98

Price Tips Conference Cost 98

Reid All About it

MAY 29, 2020

This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss data analytics topics. . – Data Hygiene and Quality—Data Wrangling (Association Data Analytics Brown Bag).

San Diego 259

San Diego Conference North Carolina Strategy 259

Reid All About it

DECEMBER 13, 2024

In this insightful post at HQ The Association Magazine, Belinda Moore describes the challenges and opportunities associations face now and in the future. From emerging technologies to engaging members and driving revenue, let’s brainstorm strategies and solutions together. Theres a lot to digest here, so a reread is in my future.

Tools 195

Tools Strategy DC Content 195

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

Reid All About it

AUGUST 19, 2022

Make sure you (and your association’s leadership) aren’t falling for any of them. Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Hybrid work myths. AMS selection. 1 CMP credit.

Technology 44

Technology Software Cost Products 44

Reid All About it

APRIL 22, 2022

Non-dues revenue. The pandemic taught many associations they need a diverse selection of non-dues revenue streams so they don’t rely too much on one source. Learn a new definition for leadership, management tips for attracting and retaining young talent, and why the industry will ultimately come out stronger. More info/register.

Proposal 39

Proposal Price Technology Recruitment 39

Reid All About it

SEPTEMBER 1, 2023

Host: Professionals for Association Revenue Wed 9/6 at 11 a.m. Learn how to engage your leadership team and staff as allies and active participants so the whole organization works together to move IT initiatives forward and achieve measurable results. CAE credit. More info/register. 1 CAE credit. More info/register. 1 CAE credit.

Revenue 233

Revenue Survey Education Strategy 233

Reid All About it

JULY 30, 2021

Non-dues revenue. 55 days from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate their success. Writing as a Thought Leadership Strategy. Foresight as a Leadership Competency, Part 1. The countdown is on! Fri 7/30 at 4 p.m.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Aaron Wolowiec

MAY 6, 2014

Following introductions and an outline of the day’s learning outcomes, I shared four big ideas that represent the importance of education to our organizations: Meetings represent a significant and increasing proportion of association revenue. And most aren’t afforded a seat at the executive leadership table. Leadership centers.

Education 100

Education Michigan Certificate Revenue 100

Reid All About it

DECEMBER 18, 2020

Billhighway explains how to get access to real-time chapter financial data , reduce the risk of financial mismanagement and alleviate the chapter leadership burden. Rebecca Schrag Hershberg and Yael Schonbrun, Greater Good Magazine ). Host: Remote Leadership Project. Host: Remote Leadership Project. More info/register.

Video 221

Video Certificate Review LMS 221

Velvet Chainsaw

FEBRUARY 8, 2021

By adopting the principles of product management, organizers can think more broadly about how captured session content can be repackaged or rebroadcast to deliver member value and/or new revenue. Sponsors are more willing than ever to invest in high-quality thought leadership opportunities. 5 Product Management Principles to Adopt.

Content 97

Content Conference Revenue Discount 97

Reid All About it

NOVEMBER 25, 2016

Guests: John Graham, CAE, president and CEO, ASAE & The Center for Association Leadership. 4 Easy Ways to Generate Non-Dues Revenue. Lisa Hurley (moderator), content director, Special Events magazine and MeetingsNet. Watch/participate live or view the recording. Host: KiKi L’Italien, founder, Amplified Growth.

DC 150

DC Ohio Project Washington 150

Associations Now

AUGUST 14, 2023

Whether it’s articles or webinars, member-generated content can help your association showcase its value and demonstrate thought leadership. Create Thought Leadership In 2019, ASA wanted to reposition itself in the market, so they brought in a marketing firm to do an assessment. Listen to member conversations.

Content 94

Content Video Resources Team 94

Association Adviser

AUGUST 23, 2017

Association Adviser recently sat down with Naylor Association Solutions President & CEO Alex DeBarr to talk about what the future looks like for associations, how leadership and innovation go hand in hand, and why the right tools of engagement are key to engaging members and driving non-dues revenue.

millennials 79

millennials Revenue Tools Content 79

Associations Now

MARCH 4, 2014

A new study finds that the best companies to recruit from have one thing in common: really, really good leadership training programs. So says a new report from Chally Group Worldwide ranking the top companies for leadership. Chances are, a lot of people have great ideas for growth and innovation,” GE CEO Jack Immelt told the magazine.

Survey 40

Survey Leadership Recruiting Recruitment 40

Association Adviser

JULY 5, 2017

The resulting gap represents lost opportunities and revenue. For most organizations, that might include a loss of conference attendees, a decline in membership or a slip in non-dues revenue – some or all of which could severely devastate an organization’s bottom line. So, how does this translate to your organization? Organizational.

United States 94

United States Review Revenue Communications 94

Association Adviser

MARCH 19, 2013

Association magazines are growing in content and circulation while remaining an important member benefit. “I think reading the physical copy of the magazine is an experience that many readers value,” says Cindy Stevens of the Consumer Electronics Association. 12 Most Out of This World Leadership Lessons from Star Wars.

Georgia 60

Georgia Directory New York Newsletter 60

Association Adviser

JANUARY 18, 2019

Imagine: Your latest webinar is promoted through social media, summarized in your magazine, stored in your learning center and promoted in your career center. Keynote sessions at your annual meeting are captured on video, promoted in your newsletter and stored in your learning center for further member engagement and revenue generation.

Newsletter 74

Newsletter Directory Learning Management System Social Media 74