Velvet Chainsaw

MAY 8, 2025

As a business event strategist, you can grow your credibility and value with your senior leadership by having your finger on the pulse of this metric. To arrive at your largest events gross profit, you need to connect the dots to apply attendance, revenue, and expense trends against your business model and industry.

Revenue 52

Revenue Report Survey Industry 52

Reid All About it

FEBRUARY 2, 2024

Print magazines. m3Magazines shares advice on transforming your magazine into a valuable asset members will love. They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Generation Z. 1 CAE credit. More info/register. More info/register.

Certificate 275

Certificate Denver South Carolina Strategy 275

Reid All About it

AUGUST 30, 2024

The weekly list of free educational events and resources for the association community… Chapter non-dues revenue. Association magazines. m3Magazines offers advice for transforming your magazine into a valuable resource for members. 7-day communications challenge. 7-day communications challenge. More info/register.

Video 213

Video Content Revenue Strategy 213

Association Adviser

APRIL 16, 2013

A clearly defined editorial plan can help ease the magazine production process and help you reach your communications goals. These best practices can organize your editorial leadership and help you develop best-in-class communication pieces that your members can trust as the voice of your industry. Tracy Tompkins.

Process 60

Process Products Committee Guidelines 60

Velvet Chainsaw

DECEMBER 11, 2019

If your conference is like most, sponsorship revenue is underperforming. There are two benchmarks we like to use to identify healthy conference revenue business models: Industry revenue — 30 percent or more of a conference’s total revenue should come from the combination of sponsor, exhibit and advertising revenue.

Revenue 72

Revenue How To Discount Price 72

Higher Logic

FEBRUARY 14, 2017

You can increase non-dues revenue with an online store, deliver benefits with user-generated content, and engage members with discussion forums and blog posts. Why is an online community better than a conference or a members-only magazine? Event registration and other non-dues revenue streams. It’s perfect. Member engagement.

Strategy 168

Strategy How To Software Leadership 168

Reid All About it

SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Get a better understanding of when it’s time to build, refresh, or sunset programs to support revenue growth.

LMS 264

LMS Revenue Arlington Education 264

Association Adviser

MAY 23, 2017

Non-dues revenue is an important source of funds for associations. Membership dues may still be the single largest revenue source for many associations, but dues revenue is dropping according to a recent report from the ASAE Foundation. True or false? That’s easy. Of course the answer is true.

Revenue 72

Revenue Content Survey Course 72

Association Adviser

DECEMBER 17, 2018

Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. TSAE used the new brand guidelines as a starting point to create a magazine style guide for their quarterly magazine, Association Leadership. The Challenge.

Case Study 96

Case Study Texas Guidelines Revenue 96

Association Navigator

JANUARY 3, 2013

Fortune magazine. I did some reading about Coach Nick Saban’s leadership philosophy and style in anticipation of the BCS National Championship game Monday night between Alabama and Notre Dame. Saban’s success at Alabama is measured in wins, revenue, and player academic success. Before Saban arrived the revenue was $67.7

Alabama 100

Alabama West Virginia Virginia Leadership 100

Reid All About it

FEBRUARY 9, 2024

You can add magazines and websites too, which is how I found the Cook’s recipe. Hear about the potential benefits and challenges of such a transformation, from increased reach and engagement to new revenue streams, while learning how to navigate potential obstacles. I searched for a recipe on Eat Your Books , a cookbook index site.

Certificate 275

Certificate Case Study Denver Newsletter 275

Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Often, they aren’t—which is where we run into trouble with membership growth, retention and revenue. at Naylor Association Solutions.

Revenue 72

Revenue Survey Communications Content 72

Reid All About it

AUGUST 6, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine. Foresight as a Leadership Competency, Part 1. Entirely new platforms and revenue streams have emerged as well as new ways to boost retention, volunteerism, and leadership. 1 CMP credit.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Reid All About it

MARCH 3, 2023

That’s the question the Professionals for Association Revenue asked several association executives and consultants. Jamie Notter, Propel ) Five ways thought leadership content drives higher search rankings. Sponsorships. How can associations provide corporate partners with valuable access to their member communities ? 1 CAE credit.

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

OCTOBER 9, 2020

So how are associations planning their budgets, decisions and logistics for the future, especially when training and conferences provide many associations with necessary non-dues revenue? Unprecedented Leadership During Unprecedented Times (Planet IMEX Association Leadership Forum). James Lancaster, Editor, AMI Magazine.

Utah 370

Utah LMS Conference Tips 370

Event Industry News

AUGUST 5, 2019

He will lead PCMA’s marketing, events and print and digital teams, which include Convene magazine. Crowley, formerly vice president of global growth and business transformation at PCMA, will add education and product development to her current responsibilities of regional and revenue development. He developed and led Vancouver, B.C.’s

Leadership 60

Leadership Team Fort Worth Dallas 60

Reid All About it

JUNE 7, 2024

. – AI Policy, Practice & Communication (Washington DC) Hear three association case studies on using AI to create content, develop a special magazine issue on AI, and put together an internal AI use policy. Location: Washington DC. More info/register. 1 CAE credit. More info/register (ASAE members only). 1 CAE credit.

Chicago 264

Chicago DC Washington Strategy 264

Velvet Chainsaw

JUNE 15, 2022

In my experience, most large conferences this year are realizing about 80 percent of their 2019 revenue performance. For some of the major annual meetings we’re tracking, sponsorship revenue has been a bright spot when compared to exhibit revenue performance. How involved is your leadership with the budget maker?

Price 98

Price Tips Conference Cost 98

Reid All About it

NOVEMBER 25, 2016

Guests: John Graham, CAE, president and CEO, ASAE & The Center for Association Leadership. 4 Easy Ways to Generate Non-Dues Revenue. Lisa Hurley (moderator), content director, Special Events magazine and MeetingsNet. Watch/participate live or view the recording. Host: KiKi L’Italien, founder, Amplified Growth.

DC 189

DC Washington Ohio Project 189

Reid All About it

DECEMBER 9, 2022

CNG is bringing together industry experts to discuss topics pertinent to your work with certification programs, including accessibility and fairness in testing, non-traditional item types, soft skills in credentialing, certification program revenue drivers, and DEI and adverse impact in credentialing. Host: Training Magazine Network.

Colorado 39

Colorado Recruiting Recruitment Survey 39

Reid All About it

JUNE 26, 2020

In an interview with Knowable Magazine, social psychologist Anthony Greenwald explains what works and what doesn’t work to curb implicit bias. Explore how to create a sponsorship strategy that will generate revenue through sponsorships, partnership and other sales opportunities through in-person and digital events. Implicit bias.

Montana 370

Montana Conference Content Education 370

Reid All About it

MAY 29, 2020

This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss data analytics topics. . – Data Hygiene and Quality—Data Wrangling (Association Data Analytics Brown Bag).

San Diego 259

San Diego Strategy Conference eBook 259

Reid All About it

AUGUST 19, 2022

Make sure you (and your association’s leadership) aren’t falling for any of them. Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Hybrid work myths. AMS selection. 1 CMP credit.

Technology 44

Technology Software Cost Education 44

Reid All About it

APRIL 22, 2022

Non-dues revenue. The pandemic taught many associations they need a diverse selection of non-dues revenue streams so they don’t rely too much on one source. Learn a new definition for leadership, management tips for attracting and retaining young talent, and why the industry will ultimately come out stronger. More info/register.

Proposal 39

Proposal Recruitment Recruiting Price 39

Reid All About it

SEPTEMBER 1, 2023

Host: Professionals for Association Revenue Wed 9/6 at 11 a.m. Learn how to engage your leadership team and staff as allies and active participants so the whole organization works together to move IT initiatives forward and achieve measurable results. CAE credit. More info/register. 1 CAE credit. More info/register. 1 CAE credit.

Revenue 233

Revenue Education Survey Strategy 233

Aaron Wolowiec

MAY 6, 2014

Following introductions and an outline of the day’s learning outcomes, I shared four big ideas that represent the importance of education to our organizations: Meetings represent a significant and increasing proportion of association revenue. And most aren’t afforded a seat at the executive leadership table. Leadership centers.

Education 100

Education Michigan Certificate Revenue 100

Associations Now

AUGUST 14, 2023

Whether it’s articles or webinars, member-generated content can help your association showcase its value and demonstrate thought leadership. Create Thought Leadership In 2019, ASA wanted to reposition itself in the market, so they brought in a marketing firm to do an assessment. Listen to member conversations.

Content 98

Content Video Resources Leadership 98

Velvet Chainsaw

FEBRUARY 8, 2021

By adopting the principles of product management, organizers can think more broadly about how captured session content can be repackaged or rebroadcast to deliver member value and/or new revenue. Sponsors are more willing than ever to invest in high-quality thought leadership opportunities. 5 Product Management Principles to Adopt.

Content 97

Content Conference Revenue Discount 97

Reid All About it

NOVEMBER 25, 2016

Guests: John Graham, CAE, president and CEO, ASAE & The Center for Association Leadership. 4 Easy Ways to Generate Non-Dues Revenue. Lisa Hurley (moderator), content director, Special Events magazine and MeetingsNet. Watch/participate live or view the recording. Host: KiKi L’Italien, founder, Amplified Growth.

DC 150

DC Washington Ohio Project 150

Reid All About it

OCTOBER 16, 2020

James Lancaster, Editor, AMI Magazine. Will the Pandemic Reshape Notions of Female Leadership? Hear how the pandemic could fundamentally reshape notions of female leadership. Associations that rely on events to drive revenue face an uncertain 2021 conference environment but need to start planning now. Fri 10/16 at 10 a.m.

Indiana 221

Indiana Review Education Conference 221

Associations Now

MARCH 4, 2014

A new study finds that the best companies to recruit from have one thing in common: really, really good leadership training programs. So says a new report from Chally Group Worldwide ranking the top companies for leadership. Chances are, a lot of people have great ideas for growth and innovation,” GE CEO Jack Immelt told the magazine.

Survey 40

Survey Leadership Recruitment Recruiting 40

Association Adviser

MARCH 19, 2013

Association magazines are growing in content and circulation while remaining an important member benefit. “I think reading the physical copy of the magazine is an experience that many readers value,” says Cindy Stevens of the Consumer Electronics Association. 12 Most Out of This World Leadership Lessons from Star Wars.

Georgia 60

Georgia Directory New York Leadership 60

Reid All About it

FEBRUARY 21, 2020

Danny Lewis, Smithsonian Magazine ). Your organization may have gaps in leadership, operations, business process, and data management capacity. Hosts: ASAE – The Center for Association Leadership and ICCA – The International Congress and Convention Association. Yes, they do. Adam Hostetter, Partner, FUSE Search. 1 CAE credit.

DC 221

DC Washington Education Content 221

Association Adviser

AUGUST 23, 2017

Association Adviser recently sat down with Naylor Association Solutions President & CEO Alex DeBarr to talk about what the future looks like for associations, how leadership and innovation go hand in hand, and why the right tools of engagement are key to engaging members and driving non-dues revenue.

millennials 66

millennials Revenue Tools Content 66

Association Adviser

NOVEMBER 14, 2013

SmartBlog on Leadership. How to Keep Your Non-Dues Revenue Going. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Dan Varroney. Potomac Core Consulting. Bill Rosenthal.

Directory 60

Directory California Social Media Revenue 60

Associations Now

DECEMBER 22, 2014

From diversity to globalization to governance, a few big leadership themes from the past year—and challenges for the next one. And I do worry, as I wrote back in May, that social-media herd mentality might trickle down into leadership , leading to groupthink. Listening is an underrate leadership skill.

Leadership 40

Leadership Case Study Revenue Survey 40

Velvet Chainsaw

FEBRUARY 20, 2017

Sure it helps grow attendance and revenue, but it doesn’t help your profession. Have you ever tried to kill a sacred cow and met with resistance from leadership? Reprinted with permission of Convene , the magazine of the Professional Convention Management Association. Branded Key Cards. See bag inserts. Everyone Wins” Posters.

Committee 81

Committee Video Maine Revenue 81