Associations Now

MARCH 20, 2017

Through a social media-based video contest targeted at millennials, the Institute of Management Accountants (IMA) introduced thousands of individuals to the organization and its credential—and picked up some tips for engaging students and young professionals. When the submission deadline passed, IMA had received 33 submissions.

millennials 81

millennials Video Social Media Team 81

Thanks For Playing

JANUARY 16, 2013

Marketing schaudenfreude , or even companies that can afford top-notch help make dumb mistakes (and recover from them), so what are you so worried about? Leadership tips , ostensibly "for millennials," but really for all of us. Bold" marketing predictions for 2013. What would you learn from that experience?

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millennials Leadership Tips Marketing 150

Reid All About it

JUNE 14, 2024

All together now: one hundred bottles of beer on the wall, one hundred bottles of beer… Event marketing. Fíonta shares eleven effective marketing strategies for boosting event attendance. But how do you keep the pipeline going when younger members aren’t joining the association or aren’t stepping up into leadership roles?

Arlington 264

Arlington Revenue Leadership Strategy 264

Reid All About it

DECEMBER 2, 2016

Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Host: Marketing General, Inc. Host: Grit Marketing.

San Jose 193

San Jose millennials Revenue Recruiting 193

Reid All About it

MARCH 2, 2018

The best marketing for educational programs is content marketing , said LMS provider WBT Systems—and I agree. Content marketing helps you develop a relationship of trust with the reader because you’re providing them value, not spewing promotions at them. The consensus on the value of marketing personas is starting to shift.

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DC Washington millennials Chicago 122

Jamie Notter

FEBRUARY 24, 2015

Everybody wants to figure out the Millennials. Since the Millennials are the largest generation ever, they are ultimately going to spend more than any other generation has. But it''s coming, and more and more companies are now lining up to figure out the millennials so they can market and sell to them better. Don''t suck.

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millennials eBook Innovation Products 70

Association Adviser

SEPTEMBER 22, 2016

Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media!

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millennials Leadership Marketing Social Media 60

Thanks For Playing

OCTOBER 19, 2012

We had presentations on generational issues, developing personal leadership, marketing, AMS selection, going green by going virtual, raising more money from your events, communications and negotiation. On Tuesday, I presented at and attended a small staff association workshop. We covered a lot of ground!

millennials 150

millennials Revenue Leadership Communications 150

Reid All About it

OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. How can technology and automation make our marketing efforts less painful? Strategic partnerships. More info/register.

LMS 264

LMS Leadership Strategy Recruitment 264

Reid All About it

APRIL 1, 2016

EDT* – Attract & Retain New Members with a Marketing Funnel. Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & Social Media Expert. CAE credit).

Case Study 150

Case Study millennials Social Media Sample 150

Reid All About it

APRIL 1, 2016

EDT* – Attract & Retain New Members with a Marketing Funnel. Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & Social Media Expert. CAE credit).

Case Study 150

Case Study millennials Social Media Sample 150

Higher Logic

FEBRUARY 27, 2020

30% said they house their community under marketing. For example, associations tend to make community part of their membership strategy while corporate companies use community as an extension of marketing. The most important piece to figuring out where your community fits is getting buy-in from senior leadership.

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millennials Tips Content Strategy 207

Associations Now

JULY 31, 2017

Gen Xers and millennials are get held back for fear of disruption, a new survey suggests. The association of professionals who help people find leadership talent is concerned that organizations are searching too narrowly. But what’s wrong with some disruption?

Leadership 71

Leadership How To millennials Survey 71

Reid All About it

JANUARY 19, 2024

It will also explore which business functions are leading the way, how leadership is supporting AI efforts, and how policies are affecting adoption. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. Marketing to Gen Z and millennials. Post-program campaigns.

Member Engagement 264

Member Engagement Revenue Strategy Education 264

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

Education 258

Education DC Strategy Member Engagement 258

Higher Logic

MAY 29, 2020

Instead, you need to align your new online community with the mission and priorities of your association's leadership. The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Associations Now

JUNE 7, 2017

Being a little more flexible with your business travel policy may keep your millennial employees happy. It’s no secret that employers are going to have to be adjustable to keep up with the needs and preferences of millennials. Introducing AI to your marketing strategy can be tricky.

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millennials System Leadership Content 58

Reid All About it

DECEMBER 2, 2016

Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Host: Marketing General, Inc. Host: Grit Marketing.

San Jose 150

San Jose millennials Revenue Recruiting 150

WBT Systems

MAY 15, 2018

The global corporate online training market is expected to grow by nearly 10% annually over the next five years. that we’re hosting with our friends at Talented Learning: How to Scale Online Learning: B2B Market Strategies for Associations. Soft skills and leadership development. Don’t let them align with a competitor.

Education 155

Education Mooc Course Revenue 155

Reid All About it

MAY 13, 2016

Speaker: Amanda Myers, Director of Product Marketing, Abila. – How to Move Past the “Millennial” Conversation & Actually Change Your Association. The Millennial generation are now the largest segment of the workforce–a title they’ll hold for decades. Host: ASAE Marketing Council Section. Host: Abila.

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North Carolina Raleigh Guidelines millennials 150

Associations Now

NOVEMBER 1, 2019

A new report from PayScale found that most employees wanted either a strong focus on certifications or to be trained on skills related to leadership and management. In a job market where competition is aggressive and a new position is always around the corner, employees want a skills upgrade. The post Wanna Boost Employee Retention?

Certificate 72

Certificate Leadership millennials Report 72

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. WBT Systems shared some depressing statistics about the percentage of leadership positions held by women. 1 CAE credit.

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Review Raleigh Education Class 259

Reid All About it

MARCH 9, 2018

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Your Event Marketing Survival Guide. Event marketing doesn’t have to be a nightmare, but it is a fight for survival—and our event’s survival depends on attracting engaged attendees every time. Wed 3/14 at 1 p.m.

DC 120

DC millennials Washington North Carolina 120

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Member-Driven Video Storytelling Workshop Video is totally dominating today, so it’s no surprise that leadership is asking about your plans to incorporate more video into your strategy.

Strategy 281

Strategy Video Technology Education 281

YourMembership

MARCH 8, 2013

The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? Three millennials (two males and one female) also served on the committee.

Social Media 150

Social Media millennials Recruitment Recruiting 150

My Seat at the Bar

JULY 25, 2024

Their leadership is, shall we say, senior, and their decisions are often informed by their historical perspective. Too often, we continue programs that have lost their value and relevance to the market. You scared people with generalizations about Millennials. winning Repeat but change Millennial to Z-Generation.

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millennials Resources Strategy Examples 130

YourMembership

APRIL 14, 2015

They want to dominate the job board market. In the current job market the skills gap is leaving millions of jobs unfilled. As a reminder, YM’s next Thought Leadership Webinar to be held on April 22nd, titled Are You Ready for When Millennials Take Over? We know you and your members are counting on us.

millennials 150

millennials Course Recruiting Recruitment 150

Reid All About it

APRIL 26, 2019

The weekly list of free educational events and resources for the association community… Millennials and Gen Z are joiners but only if they believe the ROI your association offers is worth the short-term sacrifice to their budget. Digital Marketing Trends and Traditions 2019. Matt Harpold, Account Manager at Web Courseworks.

Social Media 170

Social Media millennials Arizona Proposal 170

Achieve

FEBRUARY 24, 2015

What do Millennials want from a museum experience? Museum development officers and marketing professionals are all wondering if members of the Millennial generation (born after 1979) will support museums like our parents did. Similarly, The Millennial Impact Project. We Millennials are a social bunch and like to be heard.

millennials 52

millennials Indianapolis United States New York 52

YourMembership

FEBRUARY 27, 2014

Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. The loss of leadership vital to the health of the organization. They need leadership in all areas of their business. Generational Pressures. The Roadblocks to Success.

Case Study 150

Case Study Arizona Social Media Revenue 150

Reid All About it

JULY 21, 2023

Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. – But I still enjoy seeing what flows through my home stream because the tweets are from people I actually follow. Yeah, it sucks. 1 CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

Membersuite

DECEMBER 1, 2022

When Millennials were entering the job market, remember the scare tactics used by keynote speakers? One way to create an association for the future is by having more inclusive leadership and governance. Experiment with advisory groups where Gen Z and young Millennials work alongside older members. They’re entitled!”

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millennials Leadership Committee Resources 132

Reid All About it

SEPTEMBER 15, 2017

Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. Using Marketing Automation to Grow Event Registration. Hear about different ways to target, incent, and create buzz about your event through marketing automation. Host: American Marketing Association.

Raleigh 204

Raleigh Arlington DC Social Media 204

WBT Systems

JANUARY 24, 2017

You can scroll through the entire collection on their website , but we have picked out some examples from the collection to inspire you as you consider how to sell and market your association education and certification programs to members. Best Benefit Ever = Association Education and Certification Programs.

Certificate 150

Certificate Education millennials Resources 150

Aaron Wolowiec

SEPTEMBER 10, 2013

Part of the problem is traditional committee structure doesn’t allow for quick decision making, Engel said, and that doesn’t work when GenXers and millennials are accustomed to 24-7 information and networking. fiscal oversight, leadership development/nominations) or legal requirements (i.e. We get impatient.

Michigan 100

Michigan Committee millennials Social Media 100

Reid All About it

MARCH 3, 2023

They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Jamie Notter, Propel ) Five ways thought leadership content drives higher search rankings. Quick hits Real accountability at work requires better metrics across the organization. 1 CAE credit.

Revenue 39

Revenue Tools Education Member Experience 39

Association Adviser

JULY 27, 2016

Our colleague Eryn Underwood’s recent article Why Millennials Join Associations and What Associations Can Do to Keep Them has been republished by a number of state society publications, so it appears we struck a nerve. Association Adviser: How is your organization connecting with millennials? We have about 120,000 likes on Facebook.

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millennials Georgia Atlanta Chicago 60