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Association Brain Food: 11.1.24

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Mobile engagement strategy. Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Member workplace challenges. Why do content strategies fail —and what can you do about it?

Revenue 258
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Association Brain Food: 6.21.24

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Learn about strategies and tactics to help you attract and convert higher-paying customers with less effort, and without sacrificing member value. AWTC Leadership Technology Award Spotlight with Tracy Petrillo Join award winner Tracy Petrillo to discuss perceptions in leadership and how to get your work noticed.

Arlington 264
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Association Brain Food: 8.30.24

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Billhighway shares five strategies suggested by Carrie McIntyre of Navigate for helping chapters become proficient at sponsorship and exhibit sales —advice that applies to anyone in business development and sales. Sharon Rice and Jennifer Proctor at.org Community share strategies to lighten the load for the heavy lifters on your team.

Video 213
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Association Brain Food Weekly: 5.3.19

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Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Tim Ahlenius, Director of Digital Strategy, Americaneagle.com. According to ASAE’s ForesightWorks research, trust in institutions, including government, science, and medicine, is declining.

Tucson 262
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Association Brain Food Weekly: 7.9.21

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Fri 7/9 at 12 p.m.* – Strategy First, Software Next. To explore this question, we are kicking off a three-part series—the first will be “Strategy First, Software Next.” Improve Your Email Engagement with a Conversational Email Strategy. Presenters: Ryan Costello, Chief Strategy Officer, MemberSuite.

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Flipping The Script On Rebranding: How An Association Told It’ Story

Association Success

How is your association consistently aligning its strategic plan and business strategy with its brand? In the association space, we often think that advocacy means fundraising for the organization and lobbying to members of Congress on behalf of the organization’s and members’ mission.

Survey 113
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4 Steps to Inspire Innovation in Your Association

Socious

Completed by member research and association expert Amanda Kaiser, the study also delves into how and why those associations are innovating, as well as why other associations may be struggling. Having leadership support from your CEO and board is a major factor in successful innovation. Step 3) Define Your Strategy.