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Many communicators overvalue the importance of pressreleases. Yes, a pressrelease is an important part of your nonprofit’s media relations toolbox. Instead, the release should be thought of as a supplementary piece — something you use to provide critical supporting information.
In a recent post on LinkedIn, Vista Cova founder Lowell Aplebaum, FASAE, CAE, laid out a variety of disaster-response steps that organizations can take , from granting a year of membership to members directly affected by a crisis to direct engagement with area components to provide assistance.
As quoted in our pressrelease, “this significant addition makes YourMembership the leading engagement platform for organizations, delivering upon their mission of helping associations, organizations, publishers and other companies succeed by improving personalized user interactions across the web, social and mobile channels.”.
A pressrelease from the American Beverage Institute (ABI) , admittedly a biased onlooker, provides some ugly numbers – a decline in revenue and spending on community programs, while salaries increased. An organization loses its way, goes off course and what does it get? “D” Tagged: Cause , Leadership , Nonprofits.
When Sheri Jacobs of Avenue M polled association professionals, she learned they struggle with prioritizing innovation because of limited time, risk aversion, and lack of leadership support. Peterson, Tenenbaum Law Group PLLC Are pressreleases still relevant? Post-event attendee engagement. build ships? 1 CAE credit.
Check out our official announcement in this pressrelease. The best organizations change ahead of when they need to. He is part of this long-term plan to expand our leadership team and continue our focus on driving growth, scaling operations, and delivering a premier customer experience.
Announced at the Generation Equality Forum convened by UN Women and co-hosted by the governments of Mexico and France, the Gates Foundation's commitment will focus on three areas: women's economic empowerment, health and family planning, and leadership.
Hyperloop Association Launch: February 2023 Leadership: Ben Paczek, President Early work. Corporations, public and private entities, and nonprofit organizations that play a role in the hyperloop industry can join as members. Next steps.
Tactic #4: Driving Engagement Through Thought Leadership. Thought leadership is simply positioning yourself, or your organization, as a voice of knowledge and expertise in the marketplace of ideas. If your communication highlights your organization’s expertise, people will believe it.
To that end, the ten-year initiative will coordinate donor resources to build international networks in the independent moving image ecosystem that foster deeper collaborations between civic leaders and content creators — funding aligned organizations, research, and creative content appearing across traditional and digital platforms.
As a new member of the agency’s internal communications team, I was asked to write a pressrelease to circulate immediately, and I did just that. Writing the pressrelease without her input or consent was like calling her baby ugly. Pressrelease, media release. Tomato, tomatoe. Empower individuals.
These ideas can also be used when reviewing the comprehensive member onboarding processes and campaigns that your organization has set up. Hear about Amazon’s strategies and actionable insights for organizations aspiring to deliver similar excellence. 1 CAE credit. More info/register. But how do they do it? 1 CAE credit.
With more than 2,500 subscription box companies launched in the past three years alone, a new organization, the Subscription Trade Association (SUBTA), has emerged with the aim to provide the industry with knowledge, leadership, and resources.
Is your organization or are some of your staff the “go-to” people in your field? Experts who invest time in marketing their expertise, for example, by writing thought leadership articles, see those results. Thought leadership writing is one of the seven writing styles that all nonprofit communicators should master.
News Writing News writing is straightforward, factual writing found in pressreleases, reports, and blogs. Thought Leadership Thought leadership writing includes authoritative and opinionated content that positions the person or organization as an expert and leader. What’s Most Important?
But a recently released report—“ Divergent Views/Common Ground: The Leadership Perspectives of C-Suite Executives and Millennial Leaders ” [PDF]—from The Conference Board, Development Dimensions International, and RW2 Enterprises does just this. Some of the more surprising findings were the similarities.
When you pay for people’s education, people think you care about them and their success in the organization,” she writes. And the organization benefits too by developing employees’ leadership potential. Dunn, Sesame Workshop’s president and CEO, in a pressrelease. Other Links of Note.
But organizations can help eliminate them, says the leader of a women’s IT group. To create one, she recommends organizations establish objective measurements to ensure men and women are entering and moving up in the industry equally. A new report found women in cybersecurity continually fight obstacles to their career advancement.
The National Association of Black Journalists and the Poynter Institute have pooled their resources and expertise to launch a tuition-free leadership program to help improve diversity in the digital journalism space. We look forward to this collaborative effort with an organization with such a stellar reputation among journalists worldwide.”
United Aerial Firefighters Association Launch: February 2023 Leadership: John Gould, President Website: [link] It’s probably long past due that this organization start,” John Gould, UAFA president and CEO of 10 Tanker Air Carrier, told Aviation Week. “The that’s a two-and-a-half to $3 billion-a-year business.” Early work. Next steps.
This week we have some good news, problems with leadership, how to use video to market your org, some social media scheduling tips, and more. Find out how one organization used email with a direct mail appeal letter in #StayHomeShredLater – Combining online & offline messaging during a crisis.
Hey, there is no competition when those organizations are separated by a few hundred miles! Now I have a quality guest blogger who shares my organization’s philosophy and values. Chamber Leadership Forums – Are you active in your local chamber of commerce? gettin’ the picture? Definitely new contacts and resources abound here.
“Practicing mindfulness can strengthen awareness of how our experiences and historical choices drive our present moment actions and decisions,” eMindful Chief Digital Officer Zev Suissa said in a pressrelease. Executives] don’t have a vision of how they sound.
Co-workers who can’t meet a communications deadline, but think you’re incompetent because you won’t instantly whip up a flyer/pressrelease/Facebook post on their thing, on the spot. Because without good communications, your organization flounders or fails. right through you. Being CALM does both.
But I also think that it’s helpful to have one primary direction in mind and to categorize nonprofit blogs based on what your organization hopes to achieve by blogging and how you want your nonprofit to be perceived by your blog’s readers. If you want donors to better understand the need for and impact of your organization.
“I firmly believe that this tour will expand our reach, touch our people, engage more diverse audiences, and reinforce our focus on civil rights in this age of great political and social uncertainty,” Interim President and CEO Derrick Johnson said in a pressrelease. Russell to The Associated Press.
It’s not uncommon for organizations to implement initiatives to diversify their staff, membership, or customer base. NACD is working similarly with other affinity groups, including the Executive Leadership Council, Ascend, and Women Corporate Directors, to help recruit black, Pan-Asian, and female business leaders. “We population.
National Black Brewers Association Launch: May 2023 Leadership: Kevin Asato, Executive Director Website: [link] However, a group of Black entrepreneurs are determined to change this dynamic. The craft brewing business accounts for nearly a quarter of the $120 billion beer industry revenue in the U.S. Early work. ” Next steps.
That leadership challenges offer a few warnings for associations in terms of PR, governance, and membership. MTA voiced it grievances in a seven-page letter critiquing APTA’s leadership, executive committee representation, and more. In the past month a transit-industry association lost a key member and its CEO.
Let’s look at the research: a search engine, such as Google, Yahoo or Bing, is the first step in the majority ( 68% ) of online experiences, so it shouldn’t be a surprise that organic search accounts for more than half ( 53.3% ) of all website traffic. Most marketers agree that inbound marketing tactics (i.e. close rate.
“The Sport Tourism Learning Institute more completely represents our thinking for the new paradigm that positions the leading trade association, NASC, as the premiere education provider for the sport tourism industry in the United States,” NASC President and CEO Al Kidd said in a pressrelease. “We
Many nonprofits make the mistake of making their organization the center of their story pitches, but the real power in positive stories is having a strong emotional hook. In every pitch or news release, make it clear that you have an expert or experts who are available to be interviewed via Facetime, Skype or Zoom.
Once your leadership team has decided to go virtual, there’s one group of people that must be looped in immediately : your staff. . So, let’s break it down further. . What Should be Included in Your Communications Plan? . Also, take into consideration that m any of them might be swamped with new customer projects. .
The Interactive Advertising Bureau, noting a recent trend of direct-to-consumer brands online, is making an effort to bring those brands into the organization—both as members and within the organization’s board. And it’s doing so by adding a place for the brands themselves.
” Udi was not on Twitter before he started tweeting for his organization and was a Twitter novice, but he was opened to sitting down with his communications staff for a half hour tutorial where they showed him the basics of using Twitter and how to do it from his mobile phone. Getting Past the Learning Curve.
The growth also allows BPIA to work with specialty markets like greenhouses and companies specializing in flowers or turf, though its focus remains on companies in the agricultural sector, especially the organic sector. ” The post Bio Products Group Rebrands, Expands to Adapt to Changing Industry appeared first on Associations Now.
Is it even possible in organizations where the staff has little control over who fills those seats? It’s a good idea to include people from outside your organization’s playing field who can introduce a different point of view and push the group forward.”. And individual participation is seldom evaluated in any meaningful way.
Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. There are many awards contests for which association communications are eligible. Eligibility.
In order to upend oppressive systems, we must put our trust in the leadership of the people most impacted by those systems and invest in them." Marguerite Casey Foundation pressrelease 05/25/2021. The change that millions of people have rightfully demanded simply hasn't been supported by the full force of philanthropy.".
Victoria’s SilkStart is committed to building industry leading functionality for member-based organizations by enabling trade and not-for-profit associations to better serve their members through a truly mobile first approach to member management. Also nominated for Technology Company of the Year (1-10 employees): Iris Dynamics Ltd.
We finalized a three-year strategic plan at the end of 2015 that defines key goals across the organization. We produce and distribute template resources like infographics, videos, PSAs, fact sheets and pressreleases that members can customize and use as their own. AA: Tell us about your social media team.
. “As the fourth-largest metropolitan city in the nation, Dallas offers arts and culture, shopping, dining and night life to all cultures and age groups,” said Bill Boyd, former Dallas CVB Chairman, in the 2012 pressrelease announcing Richards’ new role.
The Fellows program bestows an honorary recognition upon exceptional association leaders making noteworthy and sustained contributions of leadership to their organizations, ASAE and the association management profession. We champion associations’ impact and leadership on industries, disciplines and the professions.
One media organization is producing a new event, which is an extension of one of its most recognized products. Come November the organization will launch its brand-new Hospital of Tomorrow forum in Washington, DC. Can your association do something similar with its most popular products, services, or brands?
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