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Your North Star — How to Lead with Purpose Even in Uncertain Times

Mary Byers

Polaris is a key reference point for navigation (its at the end of the handle of the Little Dipper) as it always points north. The North Star is also a symbol of guidance, stability and a constant point of reference. This makes it appear stationary in the sky while other stars appear to rotate around it.

How To 225
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Sales Operations Demystified: What It Is, Why It Matters, and How To Do It Right

Wild Apricot

Sales operations refers to the unit, role, activities and processes within a sales organization that support, enable, and drive front line sales teams to sell better, faster, and more efficiently. What is Sales Operations? But perhaps more than anything else, sales operations brings a system to selling. Sales Ops: Table of Contents.

How To 404
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Association Brain Food: 8.25.23

Reid All About it

He’s referring to “spellbooks” full of generative AI prompts that encode human expertise and unlock AI’s positive potential. Daniel Larison, Eunomia ) The female pickup artists: a new group of influencers is peddling an old strategy, the art of entrapping a man. You should get on his mailing list. AI prompts. Change readiness.

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7 Situations Where Customer Communities Improve Customer Experience

Higher Logic

Are 2x more likely to have a formal strategy to encourage loyal customers to become brand advocates. When You Need a Good Customer Reference. Make your online customer community a one-stop shop for thought leadership and advice. Develop Your Customer Community Strategy. Achieve 41% greater average customer profit margin.

eBook 194
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Top Ten Data Challenges (And Solutions) for Associations

Association Analytics

You turn to them for help because you know something is amiss, but you might not know where to start or have a frame of reference for how to come up with a solution. Provide context you can refer back to. Additionally, to resolve this trust issue, you’ll want to refer back to your data governance template and management systems.

Report 319
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Association Brain Food Weekly: 11.13.20

Reid All About it

Participants receive complimentary access to a customizable dashboard allowing you to view the data and download a unique report to guide you, your staff and volunteer leadership. It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. The future of work.

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Carrying Strategy from the Boardroom to the Receptionist’s Desk

World Class Boards

Perhaps the greatest strategic challenge most association/nonprofit organizational leaders face is translating strategy from the boardroom to the receptionist’s desk (or to the committee chair’s agenda). That is, extending strategy mind share throughout the organization, not just among those at the top of organizational chart.

Strategy 100