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Fri 2/21 at 11 a.m.* – A Match Made in Heaven: How Event Surveys Transform Feedback into Your Events Learn how to pair the power of event data with proven survey strategies to deliver exceptional experiences for both attendees and exhibitors. Host: UST Education Speaker: Austin Campbell, Leadership Doctor Tue 2/25 at 12 p.m.
Mobile engagement strategy. Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Why do content strategies fail —and what can you do about it? Coincidence? Education revenue. Content marketing.
If youre not using socialmedia to generate new leads and opportunities for your business or organization, then youre missing out on the greatest single marketing tool at your disposal! From LinkedIn and Facebook to Instagram and X, socialmedia should be a well-formed and indispensable part of your marketing strategy.
The resulting data will help you prioritize resources and guide conversations with your leadership. Hear about the themes for 2025, such as navigating AI strategy, the impact of data management, enabling member engagement, and understanding technology debt. Workforce development. More info/register. Host: re:Members Tue 3/4 at 12 p.m.
Socialmedia is an essential tool for associations to foster vibrant online communities and strengthen connections with their members. Using social platforms effectively, associations can create places where members feel engaged, valued, and connected to a larger mission. Contact us to learn how we can partner.
This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. They provide helpful tips for creating a 12-month training strategy so each volunteer receives the right amount of learning at their moment of need.
Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? And the first step to improving member engagement is creating a winning member engagement strategy. How Do You Create an Effective Member Engagement Strategy?
Poor communication from leadership, for example, not providing insight into the progress your association is making towards its goals and the volunteer’s role in that accomplishment. How to Prevent Volunteer Burnout and Keep Your Leadership Pipeline Full. Perceived lack of appreciation for the time and effort they put in.
Delegate tasks across leadership. From creating processes for handling your association’s most valuable asset (your data) to delegating tasks to maintain an organized strategy, this guide covers it all. Socialmedia platforms. SocialMedia Networks. Make the most of integrations. Let’s dive in!
Top of funnel outreach includes channels like socialmedia, newsletters, and blogs that are designed to establish credibility. Other methods of expanding your visibility include socialmedia campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website.
Instead, you need to align your new online community with the mission and priorities of your association's leadership. Looking to personalize and target your email communications strategy to different member segments? Member-generated content shows your thought leadership and appeals to new members. Objection 2: SocialMedia.
All nonprofits are using socialmedia, but who can clearly articulate why? What are your nonprofit’s socialmedia objectives? Last week, Kristina shared which social networks nonprofits said most helped them achieve their objectives in 2022 and which held the most promise for 2023.
Find out how to launch and maintain an email marketing strategy that consistently engages donors and supporters, format web and email content to increase your click-through rate, and integrate socialmedia into your website and email communications. Host: National Institute for SocialMedia. More info/register.
Host: Matchbox Virtual Media. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media. Presenters: Susan Robertson, CAE, president and CEO, ASAE: The Center for Association Leadership. – Sales Survival Strategies Amidst COVID-19.
Learn how The National Alliance generated non-dues revenue from continuing education and certification, how they continue to innovate and develop new education offerings to their industry, and tips for growing non-dues revenue from education and certification programs, marketing strategies, pricing models, and partnerships with members.
New ideas, new inventions, new strategies, new operating plans. According to the survey, association innovation tends to focus around a few main areas: website and socialmedia; conventions, conferences and seminars; education programs; and membership, technology and marketing (56 percent each). People change.
He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. When Sheri Jacobs of Avenue M polled association professionals, she learned they struggle with prioritizing innovation because of limited time, risk aversion, and lack of leadership support.
Captains Motivated by leadership, influence, and achievement. Audience Segmentation for Effective Communication Step 1: Identify Your Primary Mindset(s) Which mindset aligns best with your mission and messaging strategy ? Active donors/volunteers Need clear action steps and leadership opportunities. Likely Captains or Keepers.
Unlike socialmedia, a mobile app provides a cohesive and centralized communication channel to your members. The Free Press ) Socialmedia platforms hate the written word. Equip yourself with innovative approaches to adapt community engagement strategies in an AI-augmented landscape. Member app. Ross Barkan ) Wow.
Fíonta shares eleven effective marketing strategies for boosting event attendance. In Nimble’s AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, an introduction to AI for associations and a guide to developing an AI strategy. AI for associations. AI acceleration.
Before the rise of socialmedia and cloud computing, associations competed to attract new members — but only in a subtle “non-profit” sort of way. Recipients can display these badges on socialmedia, websites, email signatures and online resumes. It’s different now. Badging Platform: Credly. Badging Platform: Acclaim.
Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. Offer online-only membership benefits. About the Author.
Participants receive complimentary access to a customizable dashboard allowing you to view the data and download a unique report to guide you, your staff and volunteer leadership. It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. The future of work.
Like many individuals and organizations in modern society, associations maintain socialmedia profiles for sharing content of interest to their members. Many people assume that social learning emerged with the development of socialmedia, but this is not the case.
This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss, this month, member engagement scoring. [Note from DR: I’ll see you there!]. Tue 12/3 at 12 p.m.
From drafting reports and newsletters to generating socialmedia posts, AI can assist in the content creation process by: Automating writing tasks : Tools like ChatGPT can help craft first drafts of articles, newsletters, or even marketing materials, which can then be fine-tuned by your team.
Adweek, the leading source of news and insights covering marketing, media and technology, today kicked off the new year with a bang, announcing it has acquired SocialMedia Week (SMW) and its flagship properties, including SocialMedia Week Conferences, SMW News & Insights and its recently launched streaming platform SMW+.
The insights from our survey offer a roadmap for aligning strategy, culture, and technology to stay resilient and agile in a rapidly changing environment. How to Prepare for 2025 : Experiment with Video Content : Create short videos for socialmedia, event promotions, and educational snippets to captivate your audience.
TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. See how your association’s performance compares to your peers, and get ideas for measuring your own data and improving your email, community, and member engagement strategies. Association trends.
MemberSuite shares nine strategies for preventing volunteer burnout so you can keep your leaders in office and your pipeline full. Leave with new online community strategies and tactics and meet peers who are experiencing the successes and challenges of managing an online community. Strategy First, Software Next.
In 2024, the data continues to show how the historical assumptions that drove association strategy are less and less valid.” Tech Tuesday Slam Dunk: Successful Strategies to Manage Your IT Project Portfolio Managing your IT project portfolio is like juggling multiple March Madness brackets—requiring skill, precision, and strategic thinking.
This guest post is by Jill Andreu, Naylor’s vice president of content strategy and development. Jill is responsible for the overall strategy, direction, leadership and management of Naylor’s editorial department. She doesn’t call it content strategy. The Five W's (for content strategy).
Tue 8/29 at 12 p.m.* – Driving an Innovation Strategy. Explore how an orchestrated strategy that concentrates on how informed leadership, streamlined processes, future facing technology, and concierge service can accelerate your movement along the innovation spectrum. Associations must innovate or become obsolete.
Another advantage of an app: it’s a centralized communication channel to your members, unlike socialmedia platforms your association doesn’t own. Mark Lowry at Association Analytics shares helpful member retention strategies. The Data Bunch will cover must-have insights and strategies from data governance to analytics.
Nonprofit Management Series: Lesson from Organizational Strategies for Personal Growth Nonprofits and trade groups develop strategies to manage transition, solicit feedback from their community or members, and reassess priorities in response to outside trends. More info/register. 1 CAE credit. . 1 CAE credit. More info/register.
WBT Systems offers the wisdom of Stoic philosophers like Marcus Aurelius and Seneca on topics pertaining to life inside and outside of associations, such as lifelong learning, change management, leadership, making the best of crappy situations and living in the now. Board Leadership ( Chatting with Agnes & Cecilia). every Monday.
Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & SocialMedia Expert. – Increase Membership Engagement with SocialMedia. CAE credit). Host: ASAE.
Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & SocialMedia Expert. – Increase Membership Engagement with SocialMedia. CAE credit). Host: ASAE.
Learn the three specific cognitive strategies of “the high performance mind” and how to employ them in planning and executing event tasks. Hear how healthcare organizations engage with the varied generations in the workplace, as well as their best practices and proven strategies. Create Revenue with an eLearning Business Strategy.
From regular newsletters and personalized email campaigns to socialmedia and website updates, we ensure your members are always in the loop, receiving timely information tailored to their needs. SBI’s Solution: We leverage technology and innovative engagement strategies to help you build a strong community—both online and offline.
Tue 6/20 at 12 p.m.* – Driving an Innovation Strategy. Explore an orchestrated strategy concentrating on informed leadership, streamlined processes, future facing technology and concierge service can accelerate your movement along the innovation spectrum. Dan Stark, director of product strategy, NimbleUser.
starts with a well thought out volunteer recruitment strategy. Ready to learn more about leveling up your volunteer recruitment strategies? Simply ask your volunteers to ask around and share new volunteer opportunities on their socialmedia. Socialmedia accounts. volunteer management. Let’s dive in.
Rethink your leadership training programs , says WBT Systems, so you can develop leaders who not only lead your association into the future, but help lead their company (and industry) into the future too. Presenter: Jake Fisher, co-founder of Bridges Strategies. Does your association have a blind spot on this one? More info/register.
– SocialMedia 201: Content Curation, Time Management and Audience Engagement. Learn about tools to help you minimize the amount of time you’re spending on socialmedia, while maximizing the size and engagement level of your audience. What I Know For Sure About Leadership (Association Chat on Huzza).
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