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Therefore, it makes sense to meet your members where they already are. Check out these strategies to help improve your digital operations as well as increase memberengagement: Optimize your website. Offer an accessible online member directory. Watch your memberengagement rise with this added portal.
However, if your organization’s learning management system (LMS) is supported by the right platform, you can discover the value and reap the benefits of a successful association management software (AMS) + LMS integration. Download now An introduction to AMS + LMS integrations Let’s start with the basics.
TopClass LMS shares an association primer on skills-based microcredentialing. Member service. Elizabeth Engel of Spark Consulting reminds us of both the negative and positive power of word-of-mouth marketing. Host: GrowthZone Speaker: Jessica Rickel, Business & Marketing Strategist Wed 4/16 at 1 p.m.
Working with many associations over the years, we have listened to many organizations describe the reasons why their members do not use their existing Learning Management System (LMS) and why they are looking for a new learning solution to re-engage their learners. Does your LMS have an Unattractive Look and Feel?
Your wish can come true if you know how to make a persuasive case for a new learning management system (LMS) to the decision-makers at your association. Last week, we explained how to prepare your business case for a new LMS —from collecting evidence to gathering allies. You must figure out how to connect a new LMS to those values.
When you invite members to participate in a learning challenge, and guide and support them throughout the challenge, they’ll become more comfortable with online learning and your learning management system (LMS). Why learning challenges are a fit for association members. Planning your learning challenge.
TopClass LMS describes how your association can support and enhance corporate workforce development initiatives through learning portals, skills training, credentialing programs, career pathways, and moreand suggests several reasons to prioritize these efforts. Workforce development. Host: re:Members Tue 3/4 at 12 p.m. More info/register.
For that reason, we’ve outlined several ways you can use technology to keep your association membersengaged and involved. When you take full advantage of the resources available to you, you can achieve a lot within your association and among your members. Marketing emails for attendees and non-registered members.
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep membersengaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.
GrowthZone explains how to use the five pillars of communities to engagemembers: direction and desired outcome, shared responsibility, personal value, progress awareness, and ongoing ecosystem—you’ll find a lot of sound advice here. Association marketing. How Well Do You Know Your Members? Host: Marketing General Inc.
You’re probably already seeing how these societal, workplace and behavioral changes affect memberengagement—sometimes for the better and sometimes for the worse. How are associations learning about and responding to new member needs and expectations arising from all this change? MemberEngagement Catalyst: Digital Exhaust .
Manage registration, marketing efforts, and product add-on revenue all through your main database. Consider another valuable tool in your association’s toolbox: your association learning management software (LMS). This ensures no credentials are lost (while also allowing you to recommend courses to members accordingly).
The labor shortage America is currently experiencing is the largest issue disrupting supply chains, disrupting every industry and causing every member to rethink how they get the work done. Community experts will be showcasing platforms and sharing their knowledge with the association market. More info/register. More info/register.
It’s pretty much impossible to renew a disengaged member, says Fíonta. Their useful advice on memberengagement and renewal is bound to increase your association’s retention rate. LMS selection. The learning management system (LMS) market has exploded in response. Memberengagement. Membership.
TopClass LMS explains why, instead of competing, associations should partner with their chapters to design and/or deliver online education programs. Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Staff committee liaison.
Summer 24 The Nimble AMS Summer 24 product release offered new advancements for your staff including Nimble Intelligence, to enhance standard reporting capabilities, growing revenue, driving memberengagement, and exceeding your goals. The Summer 24 release streamlined crucial processes, saving both your staff and members’ time.
They identify six common mobile engagement strategies and share tactics for implementing them. TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. labor markets won’t meet future workforce needs.
Unless the association addresses these changes, members won’t see the value of their membership. One tried-and-tested way to keep membersengaged is providing professional development opportunities – either to improve networking avenues for members or to support them in certification exams. Built-in Course Authoring.
TopClass LMS explains why Gen Z is the most entrepreneurial generation and how associations can attract and support them with education, networking, and other membership benefits. Julius Solaris of Boldpush is a good follow on LinkedIn if you’re interested in event planning and marketing. Memberengagement. 1 CAE credit.
LMS/CRM integration. The folks at Fíonta do too, which is why they say integrating Salesforce (or any CRM/AMS) with a learning management system (LMS) should be on your association’s to-do list. Hear about some major considerations for online engagement. LMS Demo Day. So what features should you be looking for in an LMS?
They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with case studies of organizations that have successfully shifted their cultures. In this competitive talent market, this sounds like a must-read for association execs. A classic marketing mantra (about pricing) is flawed.
WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. A twofer on data privacy regulations.
If you’re a regular reader of Association Brain Food, this post from TopClass LMS will be familiar ground for you. Young memberengagement. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Member mobile app. More info/register.
The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).
It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. Building on that reputation can help you retain members and ignite interest in upcoming events.
According to the Community Brands 2022 Association Trends Study , there’s currently a disconnect between how members and association professionals perceive content is being personalized. 53% of members believe their association creates excellent or very good, personalized content, but only 25% of professionals agree. Learn more.
The weekly list of free educational events and resources for the association community… New member onboarding. Does your association have a new member onboarding, orientation or welcoming program? If you do, please participate in the 2020 New MemberEngagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking.
Here’s what we will cover: The importance of association engagement. In-person engagement ideas. Online engagement ideas. Effective memberengagement will always be important if you want your association community to grow and thrive. The importance of association engagement. In-person engagement ideas.
TopClass LMS wants you to know about the coalition supporting legislation to extend the use of tax-exempt 529 savings plans to association credentialing programs. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Curated reading lists are the best, right? Credentialing support.
WBT Systems describes the barriers to virtual attendee attention and suggests solutions for keeping your attendees engaged. Memberengagement. This time, he shares what conservation groups can teach associations about memberengagement. Your marketing team constantly talks about the buyer’s journey.
To build a thriving membership program , your association must evolve and find innovative ways to engagemembers continuously. Learning management software (LMS) emerges as a powerful tool that not only streamlines administrative tasks but also enhances member experiences through personalized learning opportunities.
That’s why I like the “most popular posts of the past year” posts that come out this time of year, like this one from AMS provider MemberSuite and this one from LMS provider WBT Systems. A common theme throughout both is providing experiences that engage and help associations differentiate themselves from the competition. 1 CAE credit.
Luring members/customers to your LMS. WBT Systems says, “The LMS is the workhorse for the professional development team, but it has many more uses beyond hosting online courses.” They share ten ways to encourage members and prospective customers to browse through the educational programs you offer via your LMS.
TopClass LMS highlights distinctive site features from several excellent examples. Ewald Consulting describes how the Association of Workplace Investigators uses Local Circles to build connections and foster community among members and non-members. Marketing to younger generations. Orthodox beliefs. More info/register.
TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. Marketing to Gen Z and millennials. Post-program campaigns. Event trends.
TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives. LMS Demo Days Watch presentations from a limited number of industry partners that offer LMS platforms. PAR Member Meet-Up: How Unique is your Unique Value Proposition? Gen Z education. to 3:20 p.m.
The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.
Learning Management System (LMS) / eLearning. Whether it’s through continuing education, certification courses, or gamified interactions, extending online learning components to your community members and prospects showcases value by supporting their professional growth. Group Management.
Marketing plan. GrowthZone reviews the often confused elements of an association marketing plan : mission, goals, objectives, strategy, and tactics. Guest: Amanda Kaiser, MemberEngagement Strategist, Kaiser Insights Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC Mon 2/6 at 1 p.m. Hero worship.
Is your LMS evolving? WBT Systems explains why your LMS provider (and other tech vendors) should have a product roadmap. The 2018 Membership Marketing Benchmarking Report. Hear about the findings from the 10th anniversary edition of the Membership Marketing Benchmarking Report. Host: Marketing General, Inc.
TopClass LMS describes what they see in their crystal ball, particularly for professional development programs. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. 1 CAE credit.
MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Tom Whatley, Content Marketing Institute ). Live online events expand your organization’s reach and leave a lasting impact on memberengagement and satisfaction. Wed 4/17 at 2 p.m.
Education program marketing. TopClass LMS published another recap from the recent Learning Business Summit. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Chapters should offer plenty of member-organized social meetups, not just education programs.
Ask whether your current software effectively supports your marketing efforts, facilitates benefits, and contributes to your organizations growth. Associations should be aware of a wide range of software, from tools that deliver interactive content to event management platforms to solutions focused on engagingmembers.
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