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When you become a Nimble AMS customer, you also gain access to three seasonal product releases from Salesforce to drive staff efficiency and a superior memberexperience. Heres how: The new Nimble AMS member portal enhancements streamline e-commerce functionality with one-click check out and guest orders.
TopClass LMS describes how your association can support and enhance corporate workforce development initiatives through learning portals, skills training, credentialing programs, career pathways, and moreand suggests several reasons to prioritize these efforts. Workforce development. 1 CAE credit. More info/register. Thu 3/6 at 10 a.m.
According to the Community Brands 2022 Association Trends Study, members are more likely to be satisfied and invest in their organization if it’s an early adopter of technology—but less than 20% of association professionals feel very technologically prepared for the future. How innovative technology builds member loyalty.
The American Gear Manufacturing Association (AGMA), a trade association with about 500 member companies of various sizes, recognized that its members were facing these types of challenges, so it jumped to fill the gap. Connections for members to support them throughout their careers. Streamlined Course Experience.
GrowthZone explains how to use the five pillars of communities to engage members: direction and desired outcome, shared responsibility, personal value, progress awareness, and ongoing ecosystem—you’ll find a lot of sound advice here. Association marketing. Memberexperience. How Well Do You Know Your Members?
To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Onboard New Members.
LMS selection. The learning management system (LMS) market has exploded in response. To help you sift through the options, D2L’s buyers guide for associations offers advice on the LMS selection process and walks you through the different system features, capabilities, and support services you’ll encounter out there.
Exploring a learning management system (LMS) or improving your existing one can dramatically boost member engagement. Investing in an LMS lets your association offer classes online. Every association has different needs, depending on the field your members are in. Make sure your LMS is easily navigable.
An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.
Exploring new ways to keep your members engaged and informed about your events can increase overall member satisfaction and translate to a boost in event attendance. Building on that reputation can help you retain members and ignite interest in upcoming events. Educate, Educate, Educate: Events & eLearning.
According to the Community Brands 2022 Association Trends Study , there’s currently a disconnect between how members and association professionals perceive content is being personalized. 53% of members believe their association creates excellent or very good, personalized content, but only 25% of professionals agree.
Heres what that looks like: Know Your Tech Ecosystem Understand what systems you have: AMS, CMS, LMS, community platform, event platforms, financial systems, marketing automation, etc. Understand how the LMS supports professional development and non-dues revenue. How many members are using the LMS? If not, ask why.
TopClass LMS highlights distinctive site features from several excellent examples. Ewald Consulting describes how the Association of Workplace Investigators uses Local Circles to build connections and foster community among members and non-members. Marketing to younger generations. Orthodox beliefs. More info/register.
To build a thriving membership program , your association must evolve and find innovative ways to engage members continuously. Learning management software (LMS) emerges as a powerful tool that not only streamlines administrative tasks but also enhances memberexperiences through personalized learning opportunities.
According to the latest Community Brands Association Trends research, 71% of association professionals listed non-dues revenue as a top strategic priority in the coming year. Leveraging your learning management system (LMS) to generate non-dues revenue is the perfect way to prioritize your goals throughout the year. Career stage.
TopClass LMS describes what they see in their crystal ball, particularly for professional development programs. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. 1 CAE credit.
TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. The outlook for associations, as described in Marketing General Inc.’s Content marketing. Hear about the key criteria for creating content that retains members. Association trends.
Learning Management System (LMS) / eLearning. Whether it’s through continuing education, certification courses, or gamified interactions, extending online learning components to your community members and prospects showcases value by supporting their professional growth. Data Collection / Automation Tools. Group Management.
Administrative Costs: How much does an LMS cost? Creating courses isn’t the only cost associated with providing eLearning to your team— you’ll also need to pay your team to administer the programming and pay for your learning management system (LMS) to actually deliver the courses to members. Marketing the new course?
Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. Many of my content marketer friends, acquaintances, and clients will appreciate this one. Recharge your MemberExperience. Host: American Marketing Association.
Experience Cloud Community Hub improvements Ready to enhance the memberexperience in Nimble AMS member portal? Leverage the Experience Cloud Community Hub to drive deep member connections.
Innovation today is moving at light speed and to deliver a world class memberexperience your association needs to be able to leverage a strong platform to take you there. Podcasting is catching on (again), and more marketers are deciding it’s time to see if it’s a fit. Tue 6/28 at 12 p.m. Thu 6/30 at 1 p.m.
And because organizations purchase software to serve their staff and member needs, technology budgeting is becoming a cross- organizational decision, rather than a solely tech-related decision. Discover why non-IT leaders are gaining greater influence over te chnology used to enhance the memberexperience.
Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. Member recruitment. For the Love of Events ROI Hear different perspectives on measuring your event’s ROI and driving a better memberexperience.
Marketers are becoming aware of the important links between experience, persuasion, and the bottom line. Customer experience is marketing played as a long game. “Guessing about member preferences is not an option. Focus on the Future Today the emphasis is shifting. It’s about showing rather than telling.
Or, depending on your mission, you could create an online course that helps educate members about important issues like health and wellness. To get the most of their eCourses, many associations use a learning management system (LMS). Volunteers can list these positions on their resume to further their careers.
With a dedicated association learning management system (LMS) , you can easily create official courses and certify members who participate in them! As we get used to this new normal, keeping in mind both online and in-person engagement tactics will help position your association to provide a positive memberexperience.
I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Using data-driven insights and AI can help you be invaluable to your members. . More info/register. 1 CAE credit.
Existing or expected technology integrations that improve staff efficiency, memberexperiences, etc. ● Scalable, ensuring it doesn’t have restrictive caps on the number of members or staff accounts you can have. Eliminate any tools or subscriptions you aren’t using to save money.
WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.
Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Fuel Exceptional New MemberExperiences: 3 New Strategies for Onboarding, Engagement and Retention. After conducting in-depth interviews with more than 300 members, Amanda Kaiser learned that the membership process is not a year-long cycle.
Existing or expected technology integrations that improve staff efficiency, memberexperiences, etc. Scalable, ensuring it doesnt have restrictive caps on the number of members or staff accounts you can have. Eliminate any tools or subscriptions you arent using to save money.
TopClass LMS explains how it works and shares examples of associations doing this now. Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand. AMS experts will be showcasing platforms and sharing their knowledge with the association market.
Take Your Silent Auction to the Next Level: Raise More Money, Free Up Staff Time and Create an Unforgettable MemberExperience. The superman of silent auctions is going to lead a conversation alongside a few of his clients about how they revolutionized the silent auction experience. Fri 1/28 at 1 p.m. Host: Fridays@4.
Remember, investing in new technology not only brings benefits to your organizational operations , but it improves the memberexperience. According to the Community Brands Study, there’s a direct correlation between innovative technology and member satisfaction.
Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Fuel Exceptional New MemberExperiences: 3 New Strategies for Onboarding, Engagement and Retention. After conducting in-depth interviews with more than 300 members, Amanda Kaiser learned that the membership process is not a year-long cycle.
I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Wed 11/15 at 1 p.m. – New association event. 1 CAE credit.
When it comes to delivering superior memberexperience (MX), association professionals know how important it is to invest in technology that drives member loyalty. Here are the top five member priorities to get you started: . 49% of members report a code of ethics as their most important member priority.
– Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar). The 2018 State of Marketing Automation Benchmark Report found that membership renewal campaigns are one of the top automated campaign types associations are leveraging with positive results.
Kim Moutsos, Content Marketing Institute ). Learn how to leverage chapters as a channel to reach new audiences, tap into (and boost) chapters’ unique ability to provide community and optimize the memberexperience, and leverage chapter experiences to drive community influencers. Greg Sterling, Search Engine Land ).
I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Leadership development for young members.
. – Turn Member Engagement and AMS Data into Effective Marketing. Member data tells us how to communicate, not the other way around.?A A strong member lifecycle ecosystem incorporates simple, actionable data with intelligent campaigns and member communications. More info/register. Hosts: Gulo and Pragmatic.
In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. Content marketing. It is no longer a weird experiment in some back room with a tiger team.” Tagoras is conducting a brief survey to find out where learning and education businesses (i.e.,
TopClass LMS advises associations to offer microlearning programs to busy professionals since they’re more likely to have 10 minutes to spare, not 50. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download.
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