Reid All About it

SEPTEMBER 22, 2023

TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives. Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. Gen Z education. Also worth your time What people really remember about your association.

LMS 275

LMS Education Revenue Strategy 275

Reid All About it

FEBRUARY 23, 2018

The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. Usability Tips for a Seamless LMS. LMS Discussion. How did you decide which LMS to go for? Do I even need an LMS? Tue 2/27 at 12:30 p.m.

DC 79

DC Washington LMS Social Media 79

Reid All About it

OCTOBER 27, 2023

TopClass LMS highlights distinctive site features from several excellent examples. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. Orthodox beliefs. Strategic partnerships.

LMS 264

LMS Leadership Strategy Recruitment 264

WBT Systems

FEBRUARY 13, 2018

46 percent more likely to be first to market. Millennials don’t just want learning opportunities, they expect them. Use your learning management system (LMS). Starting with employee orientation, get people into the habit of using your LMS. 58 percent more prepared to meet future demand. Provide psychological safety.

How To 155

How To LMS Learning Management System Course 155

Reid All About it

MARCH 2, 2018

The best marketing for educational programs is content marketing , said LMS provider WBT Systems—and I agree. Content marketing helps you develop a relationship of trust with the reader because you’re providing them value, not spewing promotions at them. Millennials make up the largest segment of the workforce.

DC 122

DC Washington millennials Chicago 122

Reid All About it

JUNE 17, 2016

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Presenter: Michael Chidzey, Marketing Director, event agency Chillisauce. More info/register. Tue 6/21 at 12:30 p.m.

LMS 150

LMS Raleigh millennials Content 150

YourMembership

APRIL 14, 2015

For others, our recent acquisition of LMS provider Digital Ignite was the start. They want to dominate the job board market. In the current job market the skills gap is leaving millions of jobs unfilled. But back to that BHAG. Boy, do we have one. Lynda.com plans to connect people with education relevant to those jobs.

millennials 150

millennials Course Recruitment Recruiting 150

Reid All About it

MARCH 1, 2024

TopClass LMS shares another recap of a session from the Learning Business Summit. When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Advertising. Have you heard of Connected TV (CTV) advertising ? More info/register.

Education 264

Education Tips Technology Tools 264

Reid All About it

JULY 21, 2023

But TopClass LMS/WBT Systems describes ten skills your members need to learn right now. Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. – Member education. See how you measure up!

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

JUNE 29, 2018

WBT Systems explains how to create a really good RFP for a new learning management system (LMS) for your association. By now it’s proven that content marketing works if you do it the right way. HubSpot shares eight content marketing practices that will serve you well now and into the future. Tue 7/10 at 2 p.m.

Chicago 30

Chicago Washington Massachusetts DC 30

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

Review 259

Review Raleigh Education Class 259

Reid All About it

JUNE 14, 2024

All together now: one hundred bottles of beer on the wall, one hundred bottles of beer… Event marketing. Fíonta shares eleven effective marketing strategies for boosting event attendance. Mobile experts will be showcasing apps and sharing their knowledge with the association market. AI for associations. More info/register.

Arlington 264

Arlington Revenue Leadership Strategy 264

WBT Systems

MAY 15, 2018

The global corporate online training market is expected to grow by nearly 10% annually over the next five years. that we’re hosting with our friends at Talented Learning: How to Scale Online Learning: B2B Market Strategies for Associations. Companies won’t have to invest in course development, instructional designers, or an LMS.

Education 155

Education Mooc Course Revenue 155

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. I’m hoping to somehow. Learning subscriptions.

DC 270

DC Member Engagement Washington Innovation 270

Reid All About it

SEPTEMBER 29, 2023

After an informative discussion in ASAE Collaborate, TopClass LMS was inspired to introduce the Open Space event format to those who can’t access the forum. Marketing to younger generations. The Virtual Stage: Association Marketing Tips Embrace the future of association marketing and uncover the path to digital success.

Revenue 281

Revenue Education Innovation Strategy 281

Reid All About it

AUGUST 23, 2019

He recently spoke with WBT Systems about LMS selection and implementation , and the different opportunities he sees for association learning programs. According to a new poll, 22 percent of millennials say they have “no friends” at all. Maybe associations can help millennials in your industry make friends. Dan Lautman, DelCor ).

millennials 37

millennials Member Engagement Tools Education 37

Reid All About it

DECEMBER 8, 2023

TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Mobile apps. More info/register.

Strategy 281

Strategy Video Technology Education 281

Blue Sky eLearn

OCTOBER 28, 2019

With advances in association management systems (AMS), associations are attracting millennials , as well as other high-priority groups of professionals. Marketing emails for attendees and non-registered members. Online continuing education through a learning management system (LMS). Social Media.

Member Engagement 136

Member Engagement Directory Social Media LMS 136

Reid All About it

FEBRUARY 22, 2019

Many of yesterday’s young members, the Millennials, have grown in their careers and in their understanding of the value association membership provides. Presenter: Julia Campbell, Founder and Principal, J Campbell Social Marketing. Nick Ruffin, CAE, President & CEO, AMR Management Services. Wed 2/27 at 12:30 p.m. Young Members 2.0.

Social Media 170

Social Media DC Washington System 170

Reid All About it

MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Integrating Your AMS & LMS: Bridging the Gap. Presenters: Patrick Dorsey, Executive Vice President of Marketing at Impexium.

DC 170

DC Arlington Washington LMS 170

Reid All About it

SEPTEMBER 13, 2019

WBT Systems explains how to increase your sales to nonmembers , an underappreciated market segment with huge potential. It’s not just Millennials. Hear real-world examples of how voice search results can differ and some immediate next steps you can take to get started to integrate Voice into your marketing and search approaches.

DC 34

DC Washington Revenue Review 34

Reid All About it

NOVEMBER 23, 2018

Companies are seeking a better ROI for their marketing dollars. Over on the WBT Systems blog, three associations share their AMS-LMS integration stories including their challenges, lessons learned and benefits reaped. As the population ages, new consumer opportunities and markets emerge. Marketing Land ). Blue Avocado ).

DC 170

DC Video Washington Strategy 170

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). New Yorker ). 1 CAE credit. Host: ON24.

DC 170

DC Washington Las Vegas Review 170

Reid All About it

APRIL 5, 2019

CB Insights looks at 12 industries that are supposedly being killed off by Millennials , if you believe the clickbait headlines. The real situation is more complex: these industries haven’t adapted to changes in their market, but newer, more adaptive brands have. Presenter: Brooke Gracey, Marketing Manager, CrowdCompass by Cvent.

DC 170

DC District of Columbia Washington LMS 170

Reid All About it

MARCH 13, 2020

Meanwhile, many Gen Z and Millennials are still trying to get a handle on the whole adulting thing. Presenters: CEO Joanna Pineda, CTO Maki Kato, and two full-time remote staff: Leah Monica, Director of Marketing, and Maria Lima, Director of Special Projects. Presenter: Augie Ray, VP analyst, Gartner for Marketers.

DC 44

DC Washington Revenue Communications 44

.orgCommunity

JUNE 18, 2019

Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z.

millennials 40

millennials Education How To Social Media 40

Reid All About it

NOVEMBER 10, 2017

Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association. Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Digital Marketing Office Hours.

DC 150

DC Washington Tools Education 150

Reid All About it

OCTOBER 7, 2022

Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. On the Event Garde blog, Tracy Koenig-Poches suggests you design instructor-led learning experiences with the millennial in mind , which will also satisfy the older learner too.

Education 41

Education Blended Learning Video Conference 41

Associations Now

DECEMBER 11, 2019

— TopClass LMS by WBT Systems (@WBT_Systems) December 9, 2019. Millennials vs. Gen Z: Do you know the difference? If you’re a marketer, you need to, says Pamela Bump on HubSpot. Nonprofit Marketing Guide offers tips on how to deal with stress during the holiday season. Event Marketer has the scoop.

Organization 58

Organization LMS millennials System 58

.orgCommunity

FEBRUARY 6, 2019

One in three Millennials has a side gig, and by 2020, 50 percent of employees will be participating in the freelance economy. The Millennials are queuing up for those spots. Grow Market Share. LMS systems are even being bundled with licensed content. Educate around maximizing the potential of this new workforce.

Certificate 60

Certificate Illinois millennials Education 60

Association Adviser

JUNE 30, 2016

Sessions should represent at least 50 percent of the traffic, which most likely indicates your site is properly marketed and optimized for the major search engines. Aley said he has noticed titles such as “ community manager,” “engagement specialist” and “LMS manager,” which is a byproduct of the online learning trend at many associations.

Tennessee 61

Tennessee Georgia Certificate Class 61

.orgCommunity

MAY 9, 2019

You installed a new LMS, CMS and AMS; redesigned the website; migrated to the cloud; and purchased the latest computers, printers and tablets for your staff. Inability to clearly identify member demographics and create market segmentation. Was it a digital transformation? Sorry, you’re only about halfway there—maybe not even.

LMS 40

LMS Sample Technology Innovation 40

Reid All About it

JANUARY 19, 2024

TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. Marketing to Gen Z and millennials. Post-program campaigns.

Member Engagement 264

Member Engagement Revenue Strategy Education 264

Reid All About it

MARCH 8, 2024

Education program marketing. TopClass LMS published another recap from the recent Learning Business Summit. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Humans… so persuadable! Mentoring programs. More info/register.

Education 258

Education DC Strategy Member Engagement 258

Reid All About it

OCTOBER 27, 2017

Next Generation LMS: Apps, Authoring and Curation. Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Recruit and Retain Millennial Members. LMS Monetization Strategies: Creative Ways to Ensure ROI. Digital Marketing: Research. Frank Klassen, CEO, Brightfind.

LMS 150

LMS millennials Blended Learning System 150

Reid All About it

MARCH 9, 2018

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. TopClass LMS provider WBT Systems suggests several ways to create these new sponsorship opportunities. Your Event Marketing Survival Guide. Take away a sample 12-month marketing calendar. Wed 3/14 at 1 p.m.

DC 120

DC millennials Washington North Carolina 120

Reid All About it

MARCH 16, 2018

If you plan to shop for a new learning management system (LMS) in the coming year, WBT Systems explains why you may want to work with an LMS consultant during the requirements, selection, and/or implementation process. Digital Marketing Strategies for the Event Planner, Part 1. Tue 3/20 at 2 p.m. 1 CMP credit. 1 CMP credit.

eBook 46

eBook DC Social Media Case Study 46